The document outlines do's and don'ts for design, emphasizing the avoidance of clichéd visuals like dumb business photos and globes. It suggests focusing on creativity, depth, and minimalistic design, utilizing clean illustrations and impactful typography. The document also highlights the importance of big, clear calls-to-action and large photography in modern design.

1. 4. DZ Don’ts and DZ Do’s

2. DZ DON’TS

3. use dumb business photos DON’T

4. use dumb puzzle pieces DON’T

5. use dumb globes DON’T

6. use dumb gears DON’T

7. use dumb light bulbz DON’T

8. You’re allowed to be creative

9. DZ DO’S

10. Depth Create

11. + DEPTH Clean Illustration Textures Minimalistic Less is More Letterpress styling “ I wanna touch it” UI

17. BIG stuff

18. + BIG STUFF TYPE Headers are the new splash page … they’re even the new bio HUGE PHOTOGRAPHY BIG and Clear CTA