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Copyright 2015
Show me the Money
Copyright 2015
Brands saw their cash prizes redeem
over 6x more than other prizes.
Higher the cash, higher the
redemption rate, €6 cashback or
MBG can create huge increases in
engagement.
Tap into what Matters
Copyright 2015
Animal and child promotions
saw the highest redemption
rates.
What People Love
Copyright 2015
People love being rewarded with their
hobbies.
Stay Relevant to what you are
Copyright 2015
Reward Synergy- redeems high.
(Baking- baking tins)
Be Easy
Copyright 2015
Easier the mechanic, the
more likely the redemption.
Particularly, necessary for
personalisation.
The Prominions!
Reward the Many
Copyright 2015
More prizes, more believability of win, more engagement.
More top tier prizes, higher the redemption rate.
MANDOTIZE your Prospects
Show me the Coupon
Copyright 2015
Coupons redeem much
higher than vouchers!
Be Specific
Copyright 2015
Specific prizes leads to higher
redemption.
E.G Cinema Ticket for the Hobbit
witnessed far greater redemptions
than cinema ticket.
Women work Harder
Copyright 2015
Women have redeemed up to 7x
more on promotions.
Young Super Fans Break the Mould
Copyright 2015
Young fans can redeem 6x more than usual.
Every country is Different
Copyright 2015
Territory Difference to UK in
Redemptions
Italy reduction of 50%
Spain reduction of 75%
Portugal reduction of 75%
Australia increase of 125%
Austria increase of 125%
Netherlands increase of 150%
France increase of 150%
Poland increase of 200%
Germany same as UK
Communicate the Message
Copyright 2015
Highly original POS
create high
redemption rates.

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Top Tips on Consumer Engagement (Mando)

  • 2. Show me the Money Copyright 2015 Brands saw their cash prizes redeem over 6x more than other prizes. Higher the cash, higher the redemption rate, €6 cashback or MBG can create huge increases in engagement.
  • 3. Tap into what Matters Copyright 2015 Animal and child promotions saw the highest redemption rates.
  • 4. What People Love Copyright 2015 People love being rewarded with their hobbies.
  • 5. Stay Relevant to what you are Copyright 2015 Reward Synergy- redeems high. (Baking- baking tins)
  • 6. Be Easy Copyright 2015 Easier the mechanic, the more likely the redemption. Particularly, necessary for personalisation. The Prominions!
  • 7. Reward the Many Copyright 2015 More prizes, more believability of win, more engagement. More top tier prizes, higher the redemption rate. MANDOTIZE your Prospects
  • 8. Show me the Coupon Copyright 2015 Coupons redeem much higher than vouchers!
  • 9. Be Specific Copyright 2015 Specific prizes leads to higher redemption. E.G Cinema Ticket for the Hobbit witnessed far greater redemptions than cinema ticket.
  • 10. Women work Harder Copyright 2015 Women have redeemed up to 7x more on promotions.
  • 11. Young Super Fans Break the Mould Copyright 2015 Young fans can redeem 6x more than usual.
  • 12. Every country is Different Copyright 2015 Territory Difference to UK in Redemptions Italy reduction of 50% Spain reduction of 75% Portugal reduction of 75% Australia increase of 125% Austria increase of 125% Netherlands increase of 150% France increase of 150% Poland increase of 200% Germany same as UK
  • 13. Communicate the Message Copyright 2015 Highly original POS create high redemption rates.