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Cultural diversity, sensitivity, and inclusion

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Cultural diversity, sensitivity, and inclusion

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IABC Converge 21
Day 2 - Roundtables #1
Cultural diversity, sensitivity & inclusion in business communication
(Day 2) Wednesday, 21st April
5.35 - 6.05 PM AEST
Collaborate Stream
Table & Floor Number: T20, Floor 1
https://iabcconverge.com/speaker/kazuko-kotaki/

IABC Converge 21
Day 2 - Roundtables #1
Cultural diversity, sensitivity & inclusion in business communication
(Day 2) Wednesday, 21st April
5.35 - 6.05 PM AEST
Collaborate Stream
Table & Floor Number: T20, Floor 1
https://iabcconverge.com/speaker/kazuko-kotaki/

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Cultural diversity, sensitivity, and inclusion

  1. 1. Kazuko Kotaki Deputy Director IT Business Development and PR Research Institute at Kyodo Public Relations kazuko.kotaki@kyodo-pr.co.jp Copyright © 2021 Kazuko Kotaki All rights reserved. Cultural Diversity, Sensitivity, and Inclusion
  2. 2. Max 15 min. agenda setting for a 15 min. discussion! 2
  3. 3. A veteran PR consultant with passion for technology and innovation. An interviewer, speaker, author, promoter of sustainability, diversity & inclusion. Kazuko Kotaki https://www.ipra.org/news/itle/golden-rules- for-success-in-japan/ https://aria.nikkei.com/atcl/column/19/073000121/ 020500005/?i_cid=nbparia_sied_pol_oyalist http://www.globalcommunicators.com/kyo do-public-relations-blog.htm Deputy Director IT Business Development and PR Research Institute Kyodo Public Relations 3
  4. 4. ● Founded in 1964 and just celebrated its 57th anniversary as a top PR agency brand, based in Tokyo. ● Retained by over 200 Japanese and multinational clients, running over 5,000 PR projects per year. Kyodo PR – Trusted PR Firm in Japan Major independent PR firm with locations around the world Asia Ruder Finn (Singapore HQ, Hong Kong, New Deli, Beijing, Shanghai, Guangzhou) / Go Communications (Malaysia HQ, Thailand, Indonesia, Vietnam, Cambodia, Singapore) / Grape PR (South Korea) / Compass PR (Taiwan) / VIS Communications (Hong Kong) / Total Quality PR (Thailand/Vietnam) / VERO PR (Thailand, Vietnam) / Inke Maris & Associates (Indonesia) / Maverick (Indonesia) / Prestige Communications (Malaysia) / Fuentes Manila (Manila, Philippines) America CPR (New York) / Bridge Communications (New York) / PAN Communications (Boston) / Wagstaff (Los Angeles) / Olson Communications (Chicago) Middle East Publicis Graphics (Dubai) 80 Member Offices as of 2020: Europe England, Germany, France, Italy, the Netherlands, Spain, Portugal, Czech Republic, Denmark, Finland, Switzerland, Sweden, Norway, Romania, Poland, Belgium, Bulgaria, Croatia, Ukraine, Cyprus, Greece, Hungary, Ireland, Latvia, Malta, Russia, Serbia, Slovakia, Slovenia, Turkey etc. Asia-Oceania Japan, India, Thailand, Singapore, Vietnam, Malaysia, the Philippines, Cambodia, Myanmar, Bangladesh, China, Taiwan, Korea, Australia etc. The Middle East, Africa The United Arab Emirates, Egypt, Israel, Saudi Arabia, South Africa etc. The United States of America San Francisco, Boston, New York, New Jersey, Virginia etc. South America Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico Member of the “GlobalCom” network, a network of PR companies in various countries around the globe that can meet with all of your PR needs. Affiliated PR Companies Project Partners GlobalCom 4
  5. 5. Japan-based PR Research Institute that promotes sustainability, registered every 17th of the month as “SDGs Day”, and announced the results of a SDG PR media survey in Feb 2021. PR Research Institute 5
  6. 6. 6 Can we build a common inclusive culture? Can we be vulnerable?
  7. 7. 7  Why does D&I matter?  What’s today’s priority?  What drives the future?
  8. 8. 8 Diversity and Inclusion ignites sustainable innovations that facilitate SDGs achievement because it’s all interrelated. Why Does D&I Matter? D&I x SDGs D&I x ESG D&I x DX, etc. Innovation
  9. 9. 9 Age, Gender, Ethnicity, Culture, Religion, Race, Physical, Mental, Neuro, Biological, etc. Wide Variety - How About You? What’s Today’s D&I Priority? Depends on who you are…
  10. 10. 10 Japan – Females in Business/Politics Males in Households/Communities Minorities in Society/Media, etc. Obvious/Subtle - How About You? What are some sensitive issues now? Depends on where you are…
  11. 11. 11 Japan – Valentine’s Day for Women campaigns started in 1958 to liberate women from confessing love, now criticized for being male-centric Consumer Change - What Do You Think? How can we drive D&I for the Future? Depends on when… https://www.mary.co.jp/mary/70th_anniversary/
  12. 12. 12 Japan – “Mom’s Diner” Product meal package became controversial as a symbol of keeping women in kitchens in 2021 Consumer Sensitivity - What Do You Think? How can we drive D&I for the Future? Depends on timing… High school students create petition to change the name of FamilyMart’s 'Mom’s Diner' line - Japan Today
  13. 13. 13 Change Management Happiness Studies Sapient Leadership Communication Innovation – Are You Ready? How can we innovate D&I? Reverse engineering of
  14. 14. 14 Acknowledge (in)equ(al)ity Love yourself first Talk about stigma Culture Innovation – Are You Ready? How can we innovate D&I? Unleash Unconscious Bias
  15. 15. Discussion 15 What is YOUR priority? How do YOU drive the future?

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