Knowing best practices for effective business communication is vital in today's business world. Writing to a diverse audience and having these tips in mind everytime you construct a business document will assist you in surpassing your competition. The busy business world of today requires special skills to effectively communicate to your audience. Regards, ~ Holley Jacobs

1. Top 10 Business
Writing Tips

2. Successful Business Writers

3. Write As If You Are The
Reader
 Who’s Doing What
 Why and How
 With and for Whom

4. Less Is More
 Keep the Reader’s Attention
 Only State Needed Information
 Make your Points Quickly
___________________________________

5. Know Your Audience
 Understand Norms and Expectations
 Know the House Rules
 Include an Effective Structure

6. Design and Layout
 Design Focuses on Component
Levels
 Layout Addresses Overall Weight
and Impact
 Affects Readability
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7. E2 Reader
 Culture-Fair Strategies
 Culture-Free Strategies
 Secondary Readers Could be E2 Readers

8. Punctuation
 Clear and Effective
 Proofreading is Essential
 Affects your Credibility
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9. Business Writing
Organizational Pyramid
Key Points
Rationale,
Essential Details,
Forward-
Looking Context
Reiterated Value, Impact,
Action Items
 Make Key Points First
 Assume Rapidly Plummeting Readership
 An Interested Reader will Scan
Midsections

10. BLOT
 “Bottom Line On Top”
 Actionable Items First
 Strong Introduction
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11. KISS – Keep
Information Simple,
Short
 Clear Word Choice
 Skip Fancy Formatting
 Emphasize Function Over Format

12. Three Pack Of Appeals
 Interpersonal – Authority, Expertise,
Directness
 Intellectual – Statistics, Data Points, Clear
Assessments
 Emotional – Accomplishments, Success,
Security, Value
___________________________________

13. Conclusion

14. References
Flood, T. E. (2008). MBA Fundamentals: Business Writing. New York: Kaplan Publishing.
Weiss, E. H. (2005). The Elements of International English Style: A Guide to Writing Correspondence,
Reports, Technical Documents, and Internet Page for a Global Audience. M. E. Sharpe.