The document outlines ten essential business writing tips that emphasize concise communication tailored to the audience, effective structure, and the importance of clarity and proofreading. It advocates for prioritizing key points while maintaining simplicity and relevance. It concludes with a recommendation for additional resources on business writing.

1. Top 10 Business
Writing Tips

2. Successful Business Writers

3. Write As If You Are The
Reader
 Who’s Doing What
 Why and How
 With and for Whom

4. Less Is More
 Keep the Reader’s Attention
 Only State Needed Information
 Make your Points Quickly
___________________________________

5. Know Your Audience
 Understand Norms and Expectations
 Know the House Rules
 Include an Effective Structure

6. Design and Layout
 Design Focuses on Component
Levels
 Layout Addresses Overall Weight
and Impact
 Affects Readability
___________________________________

7. E2 Reader
 Culture-Fair Strategies
 Culture-Free Strategies
 Secondary Readers Could be E2 Readers

8. Punctuation
 Clear and Effective
 Proofreading is Essential
 Affects your Credibility
___________________________________

9. Business Writing
Organizational Pyramid
Key Points
Rationale,
Essential Details,
Forward-
Looking Context
Reiterated Value, Impact,
Action Items
 Make Key Points First
 Assume Rapidly Plummeting Readership
 An Interested Reader will Scan
Midsections

10. BLOT
 “Bottom Line On Top”
 Actionable Items First
 Strong Introduction
___________________________________

11. KISS – Keep
Information Simple,
Short
 Clear Word Choice
 Skip Fancy Formatting
 Emphasize Function Over Format

12. Three Pack Of Appeals
 Interpersonal – Authority, Expertise,
Directness
 Intellectual – Statistics, Data Points, Clear
Assessments
 Emotional – Accomplishments, Success,
Security, Value
___________________________________

13. Conclusion

14. References
Flood, T. E. (2008). MBA Fundamentals: Business Writing. New York: Kaplan Publishing.
Weiss, E. H. (2005). The Elements of International English Style: A Guide to Writing Correspondence,
Reports, Technical Documents, and Internet Page for a Global Audience. M. E. Sharpe.