2. Contents
Slide 3- What is Too Spoopy Town
Slide 4- Who are our customers
Slide 5- What do we want
Slide 6- Our Logo
Slide 7- Our Colors
Slide 8- Typeface
Slide 9- Logos
3. What is Too Spoopy Town?
Too Spoopy Town is a Halloween store that is only open in the Fall for
Halloween. Since Halloween is only once a year we wanted to be open once a
year, so we can keep the Holiday alive.
Many Halloween stores are very expensive because they know people will
pay anything, since they are not open a very long time, but we didn’t want to be
like that. We wanted to have a store that had affordable and well made
products so I customers would be happy.
We care what our customers want, so if they want something in our store
we can preorder it and have it waiting for them in the store. Other Halloween
stores don’t care about the tradition and fun of this Holiday. All they care about
is the money, but we can assure you. We care about you.
4. Who are our customers?
Our customers are of all ages; for example here are some profiles of our customers.
Karen
● Gender- Female
● Age-30
● Ethnicity- White
● Family Lifestyle-Married
● Income Range- $2,344 (Monthly)
● Geographic Area- Small Town
● Personality- Unique, Different, Funny, Fearless, Confident,
Imaginative, and Sneaky. Karen does not pay attention to
religion. She is also very creative and loves making things.
● Interaction With Product- Karen goes to Too Spoopy Town
to buy scary and spooky decorations and candy for
Halloween. She goes once or twice a month, since it is only
open in October.
5. Chris
● Gender- Male
● Age- 7
● Ethnicity- White
● Family Lifestyle- Single
● Income Range-$15 (Allowance)
● Geographic Area- Large City
● Personality- Immature, Shy, Adventuress,
Independent, Picky, and Imaginative. Bobby loves
to explore and try new things. That’s why he has
to get a new costume every year.
● Interaction With Product- Bobby goes to Too
Spoopy Town every year, since it is only open in
the fall for Halloween, to buy a costume.
6. What do we want?
● Have people be able to go somewhere that is cheap and affordable, but
also have good quality products.
● To have all kinds of different products. Not just the same thing every year,
or too much of the same item. We want everything to be different and
unique.
● We want to make this a special time of the year that gets people of all ages
excited to celebrate.
7. Our Logo
Colored Logo
Black and white Logo
For our logo we wanted to incorporate our
store, so people could remember us. We added
arms that were cut off and a spooky font, that way it
reminds people of Halloween or something scary.
9. Our typeface
Since our company is all about scary and spooky stuff we wanted to have a
spooky font, and the best one was Charlemagne Std. It has a gothic feel to it
that reminds us of Halloween, and or spooky things.
10. Logo Design
You can’t place a logo on colors
that do not go with the logo. The
color of the background is too
bright, while the logo is a darker
color.
The logo goes well with this
background because it is a darker
color and has something to do with
the actual logo.
