How Building Communities are like Dating a Pretty Girl!Saul Colt
Here are the slides I whipped up for a talk I gave at the Red Wire (www.redwirenation.com) Wired Wednesday #wiredwedto called "How Building Communities are like dating a pretty girl" I also have a video of this talk that is available for viewing on my website www.saulcolt.com
Have a project that just needs some cash to get off the ground? Need someone to fund beer and food for an event? Have a great idea and want to get paid for implementing it? Come find out how we did it.
Asking for money doesn’t have to be so hard. Whether you’re working on a non-profit, or a small side project. Or you’re bootstrapping a sweet new developer event. Or you want to find angel investing or venture capital… The same skills apply.
Come learn all about how to ask for money from Selena Deckelmann, J Chris Anderson and Teyo Tyree. Selena co-founded Open Source Bridge, raises money for the open source project PostgreSQL and has found funding for many small non- and for-profit projects. J Chris and Teyo both founded VC-backed startups – Couchbase and Puppet Labs – based on open source products.
They’ll lead you through their process, their successes and failures.
You’ll leave with proven strategies for developing relationships, asking the right questions and providing the right information to people who want to give you their money.
How Building Communities are like Dating a Pretty Girl!Saul Colt
Here are the slides I whipped up for a talk I gave at the Red Wire (www.redwirenation.com) Wired Wednesday #wiredwedto called "How Building Communities are like dating a pretty girl" I also have a video of this talk that is available for viewing on my website www.saulcolt.com
Have a project that just needs some cash to get off the ground? Need someone to fund beer and food for an event? Have a great idea and want to get paid for implementing it? Come find out how we did it.
Asking for money doesn’t have to be so hard. Whether you’re working on a non-profit, or a small side project. Or you’re bootstrapping a sweet new developer event. Or you want to find angel investing or venture capital… The same skills apply.
Come learn all about how to ask for money from Selena Deckelmann, J Chris Anderson and Teyo Tyree. Selena co-founded Open Source Bridge, raises money for the open source project PostgreSQL and has found funding for many small non- and for-profit projects. J Chris and Teyo both founded VC-backed startups – Couchbase and Puppet Labs – based on open source products.
They’ll lead you through their process, their successes and failures.
You’ll leave with proven strategies for developing relationships, asking the right questions and providing the right information to people who want to give you their money.
An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral videos to coporate blogging.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
I don't usually do bullet points, but made an exception here as we only had 40 minutes or so & I wanted to share so that people could view at their leisure.
#BeGoodBeSocial - Edinburgh - 27 October 2010
LoudWhistle - Empowered Branding through Social MediaLoudWhistle Inc
LoudWhistle Branding International is all about modern brand building.
Services offered:
I. Branding:
Consultation
Brand Experience
Creative Direction
II. Creative Designs
Web Development
Blog Design
Interactive Presentations
Graphic Designs
III. Marketing
Lead Generation Tools
(Brochures, Corporate Profile, Landing Pages, Microsites)
Social Media Marketing
Social Networking
Thanks for listening. Share your story with us!
hello@loudwhistle.net
Twitter: brandteller
How can data guide you to success? Do influencers truly influence the masses? What does all this mean to you as a communicator?
Social media has the answers, and Cision’s SVP of Digital Content Heidi Sullivan and SVP of Product Management Tom Ritchie can help you find them.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral videos to coporate blogging.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
I don't usually do bullet points, but made an exception here as we only had 40 minutes or so & I wanted to share so that people could view at their leisure.
#BeGoodBeSocial - Edinburgh - 27 October 2010
LoudWhistle - Empowered Branding through Social MediaLoudWhistle Inc
LoudWhistle Branding International is all about modern brand building.
Services offered:
I. Branding:
Consultation
Brand Experience
Creative Direction
II. Creative Designs
Web Development
Blog Design
Interactive Presentations
Graphic Designs
III. Marketing
Lead Generation Tools
(Brochures, Corporate Profile, Landing Pages, Microsites)
Social Media Marketing
Social Networking
Thanks for listening. Share your story with us!
hello@loudwhistle.net
Twitter: brandteller
How can data guide you to success? Do influencers truly influence the masses? What does all this mean to you as a communicator?
Social media has the answers, and Cision’s SVP of Digital Content Heidi Sullivan and SVP of Product Management Tom Ritchie can help you find them.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
8. “The only way forward is
to make all jobs creative
jobs, infusing service work,
manufacturing work, farming, and
every other form of human endeavor
with creativity
and human potential.”
Richard Florida, “Rise of the Creative
Class”
tony@nwc.co • @tonybgoode • businessofcommunity.com
11. from Owning
to Sharing
tony@nwc.co • @tonybgoode • businessofcommunity.com
12. “Now, a new era of sharing-based businesses
is beginning. Businesses as big as Netflix or
Zipcar, and as small as a guy who rents
Christmas trees, have figured out there is gold
in giving people convenient access to shared
goods.”
Lisa Gansky, “The Mesh: Why the
future of business is sharing”
tony@nwc.co • @tonybgoode • businessofcommunity.com
13. from Financial Profit
to True Prosperity
tony@nwc.co • @tonybgoode • businessofcommunity.com
14. Business says: “I’ll offer you a product
or service, in exchange for your
currency. You will have more.”
Betterness says: “Through the act of
exchange, I’ll ignite your human potential. You
will be and become better—fitter, smarter,
closer, wiser, tougher, humbler, truer, wealthier
in terms that add up
to a life meaningfully well lived.”
Umair Haque, “Betterness: Economics
for Humans“
tony@nwc.co • @tonybgoode • businessofcommunity.com
15. from Suburbanism
to New Urbanism
tony@nwc.co • @tonybgoode • businessofcommunity.com
16. “Fighting congestion is not about convenience;
it is a fight to ensure that
the city can fulfill its most basic function of
bringing people together.”
Edward L. Glaeser, “Triumph of the
City: How Our Greatest Invention
Makes Us Richer, Smarter, Greener,
Healthier, and Happier”
tony@nwc.co • @tonybgoode • businessofcommunity.com
17. from Employed
to Independent
tony@nwc.co • @tonybgoode • businessofcommunity.com
18. The independent
workforce:
tony@nwc.co • @tonybgoode • businessofcommunity.com
23. Where do you fit in?
tony@nwc.co • @tonybgoode • businessofcommunity.com
24. People do things a certain way "because
that's the way to get them done" instead
of "because we believe them right."
Compromise, going along with others, the spirit
of committees and all that it implies-- in
metropolitan areas, these characteristics have
been made to appear adult, mature, well-
adjusted.
tony@nwc.co • @tonybgoode • businessofcommunity.com
25. But euphemisms do little to disguise the fact
that people who do things because that's
the way to get along with others, instead
of doing what they believe in, do it
because it avoids coming to terms with
their own self, and standing on it, and
confronting others with it.
tony@nwc.co • @tonybgoode • businessofcommunity.com
26. It is easy to defend this weakness of character
on the grounds of expediency.
But however many excuses are made for
it, in the end weakness of character
destroys a person; no one weak in
character can love himself.
The self-hate that it creates is not
a condition in which a person
can become whole.
tony@nwc.co • @tonybgoode • businessofcommunity.com
27. By contrast:
The person who becomes whole states his
own nature, visibly and outwardly, loud
and clear, for everyone to see.
He is not afraid of his own self; he stands up for
what he is; he is himself, proud of himself,
recognizing his shortcomings, trying to change
them, but still proud
of himself and glad to be himself.
- Christopher Alexander, “A Pattern
Language”
tony@nwc.co • @tonybgoode • businessofcommunity.com
28. State your own nature, visibly
and outwardly, loud and clear,
for everyone to see.
tony@nwc.co • @tonybgoode • businessofcommunity.com
29. Be not afraid of your own self. Stand
up for what you are.
tony@nwc.co • @tonybgoode • businessofcommunity.com
30. Be yourself, proud of yourself.
tony@nwc.co • @tonybgoode • businessofcommunity.com