Choose Your Shoes

1. CHOOSE A
Summer ‘13
CAMPAIGN
YOUR
SHOES
By Michelle Michaels

2. 1. Purchase a pair of white canvas TOMS between May 1st and July 1st
2. Receive your TOMS in the mail and start designing!
3. Send TOMS a picture of your completed customized shoe

3. •Targeting 18-30 year olds
•Must be 18+ to win a Giving Trip, but any age shoe
design can win
•People of all ages love TOMS

4. •Social Responsibility
•Young, creative generation
•Achieve a giving goal
50,000 pairs

5. THE HOW: Facebook page
Twitter
Instagram
Pinterest
Google Adwords

6. Follow Toms on Follow TOMS
Instagram Choose Your Shoes
Pinterest Board
#ChooseYourShoes
#ChooseYourShoes

7. Share photos of your shoe TOMS will post links to view
design on the new TOMS Choose new contest entry pictures
Your Shoes Page via Twitter
Share the Facebook flyer with Retweet contest detail
the details of the contest to be tweets to be entered to win a
entered to win a free pair of free pair of white TOMS for
white TOMS for the contest the contest
~15,000 new “likes” ~15,000 new followers

8. TOMS Shoes Summer TOMS
Win a Free Giving Trip. Your Design Could Be Featured
Find Out More Now! Online. Learn More Now!
www.tomsshoes.com www.tomsshoes.com
TOMS Contest TOMS Shoes
Design a Pair of TOMS. Help Us Reach Our Giving Goal.
Click Here To Get Started! Enter Our Summer Contest Now!
www.tomsshoes.com www.tomsshoes.com

9. TOMS runs on a tight marketing budget and doesn’t spend a lot on
traditional advertising, they use these margins to give more shoes.
TOTAL BUDGET: $30,000 + Use Interns to work on social media & Google Adwords
“ If people are
talking, that’s
the best
marketing
you can do
”
Blake Mycoskie, Founder & Chief Shoe Giver