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Panteion University
Marketing & Public Relations
            Lab
      Event Planning
N.E.R.D.S
    ΓΚΡΙΜΟΠΟΤΛΟΤ ΚΟΡΑΛΙΑ

    ΔΗΜΗΣΡΑΚΟ΢ ΠΕΣΡΟ΢

    ΢ΕΛΙΝΟΠΟΤΛΟΤ ΣΙΝΑ

    ΑΕΡΑΚΗ΢ ΕΚΣΟΡΑ΢

    ΚΟΤΡΟΤ ΑΝΑ΢ΣΑ΢ΙΑ

    ΜΑΘΙΟΤΔΑΚΗ΢ ΔΗΜΗΣΡΗ΢

    ΚΣΕΝΑ ΑΝΑ΢ΣΑ΢ΙΑ
WELCOME TO
TOMMOROWLAND
      •Festival of electronic
      music organized in
      Belgium , De Schorre ,
      Boom city every year
      since 2005
      •Themed as a fairytale
      •Different music stages
      depending on the kind of
      music being played
      •2007 the first two day
      Tommorowland
      2008 for the first time
      the number of visitors
      was over 50000
•2011-2012 3 day
event with more than
180000 visitors per
year
•Voted as the best
festival of its kind
globally
•Prices are : 72.50
euro for one day and
172.50 euro for the
3day festival. + 34.50
euro for camping
•Creation of online
store for
merchandizing
•Online timetable
and countdown of the
REASONS OF SUCCESS
• Publicity: official
  site, facebook
  page, twitter
  account,
  application
• great event
  planning: 450
  artists from all
  over the world, 16
  different stages,
  live broadcast
  ‘‘Tomorrowland
  tV’’, safely
  transportation of
  180.000 people
  from 75 different
  countries,
international
               appeal of the
               festival


disability access




                strong visual
            experience along with
              dance-electronic
•period-
           summer(July)

                          •targe
•organiz
                          t
ed by
                          group:
ID&T,
                          everyo
huge
                          ne over
enterta
                          18 who
inment
                          loves
and
                          electr
media
                          onic
enterpri
                          dance
se
                          music
Tommorowland music festival

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Tommorowland music festival

  • 1. Panteion University Marketing & Public Relations Lab Event Planning
  • 2. N.E.R.D.S ΓΚΡΙΜΟΠΟΤΛΟΤ ΚΟΡΑΛΙΑ ΔΗΜΗΣΡΑΚΟ΢ ΠΕΣΡΟ΢ ΢ΕΛΙΝΟΠΟΤΛΟΤ ΣΙΝΑ ΑΕΡΑΚΗ΢ ΕΚΣΟΡΑ΢ ΚΟΤΡΟΤ ΑΝΑ΢ΣΑ΢ΙΑ ΜΑΘΙΟΤΔΑΚΗ΢ ΔΗΜΗΣΡΗ΢ ΚΣΕΝΑ ΑΝΑ΢ΣΑ΢ΙΑ
  • 3.
  • 4. WELCOME TO TOMMOROWLAND •Festival of electronic music organized in Belgium , De Schorre , Boom city every year since 2005 •Themed as a fairytale •Different music stages depending on the kind of music being played •2007 the first two day Tommorowland 2008 for the first time the number of visitors was over 50000
  • 5. •2011-2012 3 day event with more than 180000 visitors per year •Voted as the best festival of its kind globally •Prices are : 72.50 euro for one day and 172.50 euro for the 3day festival. + 34.50 euro for camping •Creation of online store for merchandizing •Online timetable and countdown of the
  • 6. REASONS OF SUCCESS • Publicity: official site, facebook page, twitter account, application • great event planning: 450 artists from all over the world, 16 different stages, live broadcast ‘‘Tomorrowland tV’’, safely transportation of 180.000 people from 75 different countries,
  • 7. international appeal of the festival disability access strong visual experience along with dance-electronic
  • 8. •period- summer(July) •targe •organiz t ed by group: ID&T, everyo huge ne over enterta 18 who inment loves and electr media onic enterpri dance se music