www.techsylvania.com

1. How we reached 1000
users before writing a
single line of code
Techsylvania, 2022
Tomer Dean, CEO

2. First, let me tell you a story

3. We did what we were trained to do 🔨

4. We vowed then to never again…
to build software before having clear
indications that users are interested

5. How we reached 1000 users
before writing a single line of code
Pre-launching a product for product validation

6. How we validated our product
1. Define target market, value prop, messaging
2. Built landing page
3. Launched on ProductHunt & Twitter
4. Collected 1000 user signups
5. Built working MVP in 4 weeks

7. 1. Define target market, value
prop, and messaging
Target market: users producing audio on Twitter
Value proposition: repurpose content to YouTube
Messaging: more listeners, diversify

8. 2. Built landing page
Simple one-pager, clear value prop and signup form

9. 2. Built landing page (cont)
Simple to access signup form with 2-3 questions

10. 2. Built landing page (cont)
Segment users and identify “VIP users”

11. 2. Built landing page (cont)
Invite VIP users for interview + MVP (automation)

12. 3. Launched on ProductHunt & Twitter
ProductHunt is a great place to receive feedback

13. 3. Launched on ProductHunt & Twitter
Used Twitter to reach our target audience

14. 4. Collected 1000 user signups
80% from Twitter and 20% from ProductHunt
Pageviews: 8,562
Signups: 1,026
Conversion: 11.98%
VIP Users: 41

15. 5. Built working MVP in 4 weeks
R&D only after seeing clear user demand

16. How long did each stage take?
1. Define target market, value prop, messaging
2. Built landing page
3. Launched on ProductHunt & Twitter
4. Collected user signups + interview top 25
5. Built working MVP in 4 weeks
4 hours
18 hours
10 hours
10 hours
4 weeks
Total resources spent: 10 work days + $1000 budget

17. Don’t enter R&D before validating
Never forget the golden rule:

18. Thank you!