The marketing proposal outlines four tactics to promote the "Art of Video Games" exhibit at the Toledo Museum of Art to new demographics: 1) A student art competition at regional art schools, 2) Advertisements in comic book and video game shops, 3) "Video Game Fun Fact of the Day" posts on social media, and 4) Publicity on the Discover Ohio website to attract families. The goal is to increase attendance from college students, males ages 13-40, and some younger women through promotions targeted towards their interests.
An art agent proposes an exhibition of paintings by established artists from Italy, South Africa, Lithuania and other countries who are famous in their home countries but not yet exhibited in the UK. The agent offers to bring a sample painting by one artist, Janina, to discuss in person and consider prices adjusted for the art market. They also express interest in group exhibitions or other opportunities.
Marketing Project Presentation Museum (1)Sally Lin
The document proposes a national expansion project for a museum. It identifies four key customer segments through quantitative research and cluster analysis: New Empty Nests, New Life Starters, Golden Oldies, and Young Richers. The document then outlines promotion strategies tailored to each segment, including family talks, music festivals, and apps for families; mail campaigns and special exhibitions for empty nesters; vintage exhibitions, traditional channels, and emotional messages for golden oldies; and social media, virtual reality, and collaborations with education institutions for young richers. It maps promotion channels on a cost-benefit analysis to identify the most effective and efficient options.
The document proposes a national expansion project for a museum. It identifies four key customer segments - New Empty Nests, New Life Starters, Golden Oldies, and Young Richers - based on an analysis of customer and population data using tools like R, Excel and Tableau. Promotion strategies are then designed for each segment, focusing on both online and offline channels. These include family talks, music festivals, and interactive apps for New Life Starters, as well as mail campaigns, special exhibitions, and radio ads for New Empty Nests. A cost-benefit map is also included to evaluate promotion channels.
ArtEX is an upcoming art exhibition, live painting, and music event being held on March 3rd at Tipple Bar Bistro in Surry Hills, Sydney. The event is being organized by On Point Events to raise money for Youth Off The Streets, a charity supporting homeless and disadvantaged youth. Sponsorship opportunities ranging from $100 to $1,000 are available for local businesses and organizations. Sponsor benefits include tickets, logo placement, and promotion through event marketing. The deadline to sign up as a sponsor is [DATE].
Three art galleries in Winnipeg's Exchange District - Gurevich Fine Art, Aceartinc, and Fleet Galleries - have formed a coalition to improve their marketing. They seek to raise awareness of the galleries, change negative perceptions of the downtown area, and attract new audiences. A PR strategy is proposed using events like pop-up art galleries and "Dine with Art" nights, media outreach, and social media to boost attendance and sales by 15% by 2018. Tactics aim to position the galleries as a hub for arts in the community.
art2trade4 is a social art portal website that aims to serve both artists and art consumers. It connects artists and the online art community to showcase works and build a global audience. The site allows users to present themselves, connect with others, explore and enjoy galleries, and buy and sell art through listings. It provides affordable access to resources and supports the visual arts community. The company was incorporated in 2006 and aims to differentiate itself through innovation and by offering fair trading opportunities.
Our Community,your Gallery,etradeshop and Storefront for Creating, Buying and Selling Art and products.
"To build Shops and Galleries for creating the opportunity for buying and selling Art and sharing creative common interests"
This document provides an overview and analysis of Etsy, an online marketplace for handmade and vintage goods. It discusses Etsy's history, strengths, weaknesses, opportunities, threats, target market, competitors, goals, and objectives. An integrated marketing plan is then proposed to increase awareness of the Etsy brand among males and achieve objectives of growing visits, sales, and male sellers by the end of 2016. The plan incorporates advertising, promotions, digital marketing, publicity, public relations, and personal selling tactics such as sponsored ads, member discounts, pop-up shops, festival sponsorships, and educational conventions.
An art agent proposes an exhibition of paintings by established artists from Italy, South Africa, Lithuania and other countries who are famous in their home countries but not yet exhibited in the UK. The agent offers to bring a sample painting by one artist, Janina, to discuss in person and consider prices adjusted for the art market. They also express interest in group exhibitions or other opportunities.
Marketing Project Presentation Museum (1)Sally Lin
The document proposes a national expansion project for a museum. It identifies four key customer segments through quantitative research and cluster analysis: New Empty Nests, New Life Starters, Golden Oldies, and Young Richers. The document then outlines promotion strategies tailored to each segment, including family talks, music festivals, and apps for families; mail campaigns and special exhibitions for empty nesters; vintage exhibitions, traditional channels, and emotional messages for golden oldies; and social media, virtual reality, and collaborations with education institutions for young richers. It maps promotion channels on a cost-benefit analysis to identify the most effective and efficient options.
The document proposes a national expansion project for a museum. It identifies four key customer segments - New Empty Nests, New Life Starters, Golden Oldies, and Young Richers - based on an analysis of customer and population data using tools like R, Excel and Tableau. Promotion strategies are then designed for each segment, focusing on both online and offline channels. These include family talks, music festivals, and interactive apps for New Life Starters, as well as mail campaigns, special exhibitions, and radio ads for New Empty Nests. A cost-benefit map is also included to evaluate promotion channels.
ArtEX is an upcoming art exhibition, live painting, and music event being held on March 3rd at Tipple Bar Bistro in Surry Hills, Sydney. The event is being organized by On Point Events to raise money for Youth Off The Streets, a charity supporting homeless and disadvantaged youth. Sponsorship opportunities ranging from $100 to $1,000 are available for local businesses and organizations. Sponsor benefits include tickets, logo placement, and promotion through event marketing. The deadline to sign up as a sponsor is [DATE].
Three art galleries in Winnipeg's Exchange District - Gurevich Fine Art, Aceartinc, and Fleet Galleries - have formed a coalition to improve their marketing. They seek to raise awareness of the galleries, change negative perceptions of the downtown area, and attract new audiences. A PR strategy is proposed using events like pop-up art galleries and "Dine with Art" nights, media outreach, and social media to boost attendance and sales by 15% by 2018. Tactics aim to position the galleries as a hub for arts in the community.
art2trade4 is a social art portal website that aims to serve both artists and art consumers. It connects artists and the online art community to showcase works and build a global audience. The site allows users to present themselves, connect with others, explore and enjoy galleries, and buy and sell art through listings. It provides affordable access to resources and supports the visual arts community. The company was incorporated in 2006 and aims to differentiate itself through innovation and by offering fair trading opportunities.
Our Community,your Gallery,etradeshop and Storefront for Creating, Buying and Selling Art and products.
"To build Shops and Galleries for creating the opportunity for buying and selling Art and sharing creative common interests"
This document provides an overview and analysis of Etsy, an online marketplace for handmade and vintage goods. It discusses Etsy's history, strengths, weaknesses, opportunities, threats, target market, competitors, goals, and objectives. An integrated marketing plan is then proposed to increase awareness of the Etsy brand among males and achieve objectives of growing visits, sales, and male sellers by the end of 2016. The plan incorporates advertising, promotions, digital marketing, publicity, public relations, and personal selling tactics such as sponsored ads, member discounts, pop-up shops, festival sponsorships, and educational conventions.
Next practices in digital and tech #slowmuseoSLoW Projects
The document discusses the Art++ project at the Cantor Arts Center, Stanford University, which aims to improve the museum visitor experience through augmented reality. The Art++ app will use a smartphone or tablet to overlay additional dynamic content directly onto artworks, offering an immersive and interactive learning experience. Students and staff are creating an application that guides visitors through an unconventional tour of the museum, offering added information for each artwork on selected themed "playlists". The project furthers various academic disciplines and provides a more engaging way to deliver interpretive content.
The document discusses strategies for supporting cultural entrepreneurs through five key areas: cultural industries policy, education and training, investment strategies, creating markets, and sharing wisdom. It provides examples of developing cultural entrepreneurship education and mentorship programs. It also gives examples of funding initiatives and investment funds that provide financing for cultural enterprises and entrepreneurs.
The document summarizes an app called Shilp World that aims to connect artists and art lovers. The app allows artists to create profiles, upload artwork, and set prices. It also provides secure transactions and marketing support. Art lovers can browse artwork by category, style, or price. The target market includes artists seeking to expand their reach and buyers looking for unique pieces. Marketing strategies will include content marketing, influencers, SEO, and partnerships. The capital cost is Rs. 200,000 and monthly profit is projected to be Rs. 134,000.
Integrated Marketing Communications Plan for The Jewish Museum Written ComponentKate Marcus
The document provides an integrated marketing communications plan for The Jewish Museum in New York City. It includes a situation analysis identifying strengths, weaknesses, opportunities and threats. The target market is defined as educated individuals aged 18-40 in the New York City area who value diversity and new experiences. The marketing strategy is to position the museum based on its attributes and benefits in order to change its public image from unclear to aligned with its identity of being a place for all people to explore Jewish art and culture. The IMC plan includes print, radio and social media advertising to increase attendance, awareness and favorable attitudes towards the museum over the next year.
ACE Media is launching in Atlanta on September 10, 2006. It provides an entertainment social network and local content via various platforms focused on urban consumers. The network bridges mainstream and multi-cultural communities by providing content in five languages. ACE Media also offers targeted advertising solutions for local businesses to enhance campaigns across diverse markets.
The Queens Multicultural Festival of Diversity aims to celebrate the diversity within Queens by showcasing different cultures through food, products, customs and entertainment. The festival will be divided into sections for each continent. The organizers hope to attract a minimum of 800 visitors per day who will pay $10-15 for admission tickets, generating $80,000 in ticket sales and $20,000 in net profits. Marketing strategies will include attracting sponsors from the represented cultures and building awareness within the local community.
The marketing plan summarizes K.H.A.N, a new clothing line inspired by Mongolian culture and history. K.H.A.N will target young adults aged 16-35 through affordable, unique clothing designs sold initially online. The plan outlines strategies for social media promotion, online advertising, product giveaways to influencers, and a potential physical store in New York City. Key goals are to increase brand awareness and capture market share through high-quality products at competitive prices while celebrating Mongolian traditions. Performance will be evaluated based on sales, customer feedback, and return on investment from promotional activities.
Pamela Herel, Tremeceia Jelks & Kristian Safford. Week 3 team assignment for MGT 6681 Organizational Development and Change Term I 2018, Troy University.
This document summarizes an event being held at the Playboy Mansion to support The Life Group LA charity. The event will include a red carpet, awards presentation, and after party. Various sponsorship opportunities are outlined ranging from $5,000 to $30,000, with benefits including tickets, advertising, and branding opportunities. The goal is to raise awareness and funds to support HIV/AIDS education and assistance programs in Los Angeles.
Museum Next Powerpoint (Personalizing the museum social media experience)Mikolai Napieralski
This document discusses how museums can use social media to personalize exhibits and reach broader audiences. It suggests focusing on underlying universal themes in artworks and creating social media campaigns around those themes. As an example, a museum created an Instagram photo contest around its "Art of Travel" exhibit, tagging photos with #ArtofTravel. Over 6,000 entries were submitted and the contest generated over 400,000 views, bringing attention to the niche exhibit without advertising costs. Personalizing exhibits through social media campaigns can help museums engage new audiences and increase attendance.
ArtiseDot is an art consultancy firm that aims to showcase contemporary artists and their works. It has been operating for over a year and has become a destination for art enthusiasts in Nigeria and West Africa. The company held its first art exhibition titled "Beyond Ourselves" at Kojo Motors in Abuja in July 2016, which was a networking event for art lovers, socialites, and professionals to view works by various artists. Sponsoring ArtiseDot events provides opportunities to connect with the art community, build brand awareness, and support the arts.
Art for Youth London is an annual 4-day art exhibition held at the Mall Galleries in London to raise funds for the charity UK Youth. The exhibition showcases emerging artists and has raised nearly £2 million over its 29-year history. The document proposes sponsorship opportunities for companies to support the exhibition and benefit from promotional activities and branding at the event. Sponsorship levels ranging from £5,000 to £30,000 as headline sponsor are outlined with accompanying benefits such as branding placement, tickets, and speaking opportunities.
Download study : http://www.forum-avignon.org/sites/default/files/editeur/Bain_Avignon_2011_US.pdf
Culture, screens and connected devices! – 5 countries on 3 continents analysed – by Bain & Cie
For the 2011 edition of the Forum d’Avignon, the consulting firm Bain & Cie realized an exclusive study on connected services and devices aiming at estimating the consequences of the announced revolution: will those be at the origin of a new reinvented cultural experience?
To answer this question, Bain & Cie launched an international survey on 3 continents and 5 countries: Europe (France, UK), America (USA) and Asia (urban India and urban China). By 2015, as connected TV is foreseen as a true revolution, the survey concludes on the increased competitiveness between the various types of screens, which will all be connected to each other in the future. But the trends are already visible, well ahead of the development of connected TV screens, notably in countries such as France where internet providers already offer, thanks to theirs “boxes” a full range of services and on-demand video. It is therefore without any surprise, that we can witness a relatively low willingness in France to access new services offered by connected TV, given their similarities to the ones already available. On the other hand, in urban India and in China, expectations are particularly high and the development of such services should go hand in hand with the increase of the time devoted to culture every day.
The document discusses opportunities in marketing to multicultural groups in the US such as Hispanics, African Americans, and Asian Americans. It provides an overview of a company called Luminacion that offers multicultural strategy consulting and content development services to help brands connect with these growing demographic segments. The company has existing TV shows, websites, mobile and in-flight entertainment projects that could be leveraged by brands looking to reach multicultural audiences.
The document advertises an art program called "Art in Our Parks" that will take place on Saturdays from May 18th to June 15th in Kiwanis Park Plaza in Stamford, Connecticut. The program will host various art activities for adults and children and display artwork by local artists. Sponsorship opportunities are available for local businesses and include promotional posters, event handouts, artwork frames for kids, signage at events, website ads, and selling greeting cards made by local artists.
The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports, and charity initiatives. It will feature various activity areas and partner organizations to deliver a vibrant, multi-faceted event targeting teenagers and families with young children. The document promotes sponsorship opportunities for the festival and its global brand, highlighting the potential to positively engage and influence youth.
The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports and other activities. It will also partner with charitable organization Music Aid for a global event on June 25th. The festival branding focuses on creating a global youth brand through fun and engaging activities while making a positive social impact. Potential sponsors are encouraged to get involved for exposure to young consumers and opportunities for corporate social responsibility programs.
The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports, and charity initiatives. It will feature various activity areas and partner organizations to deliver a vibrant, multi-faceted event targeting teenagers and families with young children. The document promotes sponsorship opportunities for the festival and its global brand, highlighting the potential to positively engage and influence youth.
Artistii analyzes the opportunity to connect artisans globally through an e-commerce marketplace. The market for handcrafts sold online is growing as interest increases in sustainable lifestyles and purchasing unique, culturally significant pieces. Research found strong demand for learning about the stories and traditions behind crafts. However, some customers prefer experiencing crafts in person. Competitors in this space include Etsy and Novica, but Artistii aims to better facilitate direct communication between remote artisans and customers. Market research through interviews and surveys provided insights into customer preferences that will help Artistii tailor its offering.
Next practices in digital and tech #slowmuseoSLoW Projects
The document discusses the Art++ project at the Cantor Arts Center, Stanford University, which aims to improve the museum visitor experience through augmented reality. The Art++ app will use a smartphone or tablet to overlay additional dynamic content directly onto artworks, offering an immersive and interactive learning experience. Students and staff are creating an application that guides visitors through an unconventional tour of the museum, offering added information for each artwork on selected themed "playlists". The project furthers various academic disciplines and provides a more engaging way to deliver interpretive content.
The document discusses strategies for supporting cultural entrepreneurs through five key areas: cultural industries policy, education and training, investment strategies, creating markets, and sharing wisdom. It provides examples of developing cultural entrepreneurship education and mentorship programs. It also gives examples of funding initiatives and investment funds that provide financing for cultural enterprises and entrepreneurs.
The document summarizes an app called Shilp World that aims to connect artists and art lovers. The app allows artists to create profiles, upload artwork, and set prices. It also provides secure transactions and marketing support. Art lovers can browse artwork by category, style, or price. The target market includes artists seeking to expand their reach and buyers looking for unique pieces. Marketing strategies will include content marketing, influencers, SEO, and partnerships. The capital cost is Rs. 200,000 and monthly profit is projected to be Rs. 134,000.
Integrated Marketing Communications Plan for The Jewish Museum Written ComponentKate Marcus
The document provides an integrated marketing communications plan for The Jewish Museum in New York City. It includes a situation analysis identifying strengths, weaknesses, opportunities and threats. The target market is defined as educated individuals aged 18-40 in the New York City area who value diversity and new experiences. The marketing strategy is to position the museum based on its attributes and benefits in order to change its public image from unclear to aligned with its identity of being a place for all people to explore Jewish art and culture. The IMC plan includes print, radio and social media advertising to increase attendance, awareness and favorable attitudes towards the museum over the next year.
ACE Media is launching in Atlanta on September 10, 2006. It provides an entertainment social network and local content via various platforms focused on urban consumers. The network bridges mainstream and multi-cultural communities by providing content in five languages. ACE Media also offers targeted advertising solutions for local businesses to enhance campaigns across diverse markets.
The Queens Multicultural Festival of Diversity aims to celebrate the diversity within Queens by showcasing different cultures through food, products, customs and entertainment. The festival will be divided into sections for each continent. The organizers hope to attract a minimum of 800 visitors per day who will pay $10-15 for admission tickets, generating $80,000 in ticket sales and $20,000 in net profits. Marketing strategies will include attracting sponsors from the represented cultures and building awareness within the local community.
The marketing plan summarizes K.H.A.N, a new clothing line inspired by Mongolian culture and history. K.H.A.N will target young adults aged 16-35 through affordable, unique clothing designs sold initially online. The plan outlines strategies for social media promotion, online advertising, product giveaways to influencers, and a potential physical store in New York City. Key goals are to increase brand awareness and capture market share through high-quality products at competitive prices while celebrating Mongolian traditions. Performance will be evaluated based on sales, customer feedback, and return on investment from promotional activities.
Pamela Herel, Tremeceia Jelks & Kristian Safford. Week 3 team assignment for MGT 6681 Organizational Development and Change Term I 2018, Troy University.
This document summarizes an event being held at the Playboy Mansion to support The Life Group LA charity. The event will include a red carpet, awards presentation, and after party. Various sponsorship opportunities are outlined ranging from $5,000 to $30,000, with benefits including tickets, advertising, and branding opportunities. The goal is to raise awareness and funds to support HIV/AIDS education and assistance programs in Los Angeles.
Museum Next Powerpoint (Personalizing the museum social media experience)Mikolai Napieralski
This document discusses how museums can use social media to personalize exhibits and reach broader audiences. It suggests focusing on underlying universal themes in artworks and creating social media campaigns around those themes. As an example, a museum created an Instagram photo contest around its "Art of Travel" exhibit, tagging photos with #ArtofTravel. Over 6,000 entries were submitted and the contest generated over 400,000 views, bringing attention to the niche exhibit without advertising costs. Personalizing exhibits through social media campaigns can help museums engage new audiences and increase attendance.
ArtiseDot is an art consultancy firm that aims to showcase contemporary artists and their works. It has been operating for over a year and has become a destination for art enthusiasts in Nigeria and West Africa. The company held its first art exhibition titled "Beyond Ourselves" at Kojo Motors in Abuja in July 2016, which was a networking event for art lovers, socialites, and professionals to view works by various artists. Sponsoring ArtiseDot events provides opportunities to connect with the art community, build brand awareness, and support the arts.
Art for Youth London is an annual 4-day art exhibition held at the Mall Galleries in London to raise funds for the charity UK Youth. The exhibition showcases emerging artists and has raised nearly £2 million over its 29-year history. The document proposes sponsorship opportunities for companies to support the exhibition and benefit from promotional activities and branding at the event. Sponsorship levels ranging from £5,000 to £30,000 as headline sponsor are outlined with accompanying benefits such as branding placement, tickets, and speaking opportunities.
Download study : http://www.forum-avignon.org/sites/default/files/editeur/Bain_Avignon_2011_US.pdf
Culture, screens and connected devices! – 5 countries on 3 continents analysed – by Bain & Cie
For the 2011 edition of the Forum d’Avignon, the consulting firm Bain & Cie realized an exclusive study on connected services and devices aiming at estimating the consequences of the announced revolution: will those be at the origin of a new reinvented cultural experience?
To answer this question, Bain & Cie launched an international survey on 3 continents and 5 countries: Europe (France, UK), America (USA) and Asia (urban India and urban China). By 2015, as connected TV is foreseen as a true revolution, the survey concludes on the increased competitiveness between the various types of screens, which will all be connected to each other in the future. But the trends are already visible, well ahead of the development of connected TV screens, notably in countries such as France where internet providers already offer, thanks to theirs “boxes” a full range of services and on-demand video. It is therefore without any surprise, that we can witness a relatively low willingness in France to access new services offered by connected TV, given their similarities to the ones already available. On the other hand, in urban India and in China, expectations are particularly high and the development of such services should go hand in hand with the increase of the time devoted to culture every day.
The document discusses opportunities in marketing to multicultural groups in the US such as Hispanics, African Americans, and Asian Americans. It provides an overview of a company called Luminacion that offers multicultural strategy consulting and content development services to help brands connect with these growing demographic segments. The company has existing TV shows, websites, mobile and in-flight entertainment projects that could be leveraged by brands looking to reach multicultural audiences.
The document advertises an art program called "Art in Our Parks" that will take place on Saturdays from May 18th to June 15th in Kiwanis Park Plaza in Stamford, Connecticut. The program will host various art activities for adults and children and display artwork by local artists. Sponsorship opportunities are available for local businesses and include promotional posters, event handouts, artwork frames for kids, signage at events, website ads, and selling greeting cards made by local artists.
The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports, and charity initiatives. It will feature various activity areas and partner organizations to deliver a vibrant, multi-faceted event targeting teenagers and families with young children. The document promotes sponsorship opportunities for the festival and its global brand, highlighting the potential to positively engage and influence youth.
The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports and other activities. It will also partner with charitable organization Music Aid for a global event on June 25th. The festival branding focuses on creating a global youth brand through fun and engaging activities while making a positive social impact. Potential sponsors are encouraged to get involved for exposure to young consumers and opportunities for corporate social responsibility programs.
The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports, and charity initiatives. It will feature various activity areas and partner organizations to deliver a vibrant, multi-faceted event targeting teenagers and families with young children. The document promotes sponsorship opportunities for the festival and its global brand, highlighting the potential to positively engage and influence youth.
Artistii analyzes the opportunity to connect artisans globally through an e-commerce marketplace. The market for handcrafts sold online is growing as interest increases in sustainable lifestyles and purchasing unique, culturally significant pieces. Research found strong demand for learning about the stories and traditions behind crafts. However, some customers prefer experiencing crafts in person. Competitors in this space include Etsy and Novica, but Artistii aims to better facilitate direct communication between remote artisans and customers. Market research through interviews and surveys provided insights into customer preferences that will help Artistii tailor its offering.
1. A Marketing and Public Relations Proposal
Toledo Museum of Art:
The Art of Video Games Exhibit
Presented by: Becca Barth, Stevon Duey, Alexis Martinez, and Lucas Stall
Advised by: Emily Clingerman and Nicholas Meyer
2. Goal
To promote The Art of Video Games exhibition coming to the Toledo Museum of Art June 19 to
September 28, 2014 to the “not-so-typical” museum-goers.
Objectives
This exhibition will be promoted through four main tactics:
1. Marketing to art schools in the region via a competition
2. Advertisements in comic book and video game shops in the region
3. Social media promotions featuring “Video Game Fun Fact of the Day”
4. Publicity on Discover Ohio
Plan
1. Marketing to art schools in the region via a competition
Our overall goal: To promote the Toledo Museum of Art and their summer exhibit, The Art of Video
Games, to a new demographic of ages and genders.
Objective: To increase college student attendance (18-23) through an art competition presented by the
Toledo Museum of Art.
Strategy: The Toledo Museum of Art has stated that it caters to a certain taste within the community
and that usually a particular demographic (females 30-40) partake in the museums free services. This
summer, since the museum of art is presenting art centered on the art of videogames, there are ways in
which the museum can tap into a more male centered demographic along with the general college
spectrum of 18 to 23 year olds of both genders.
Tactic: The Toledo Museum of Art will be hosting an art competition that is focused on the most creative
way an art student can convey a video game, piece of video game, or character through art. The
competition will be opened up amongst art student and schools within the state of Ohio, Michigan and
Indiana. Art has the ability to create conversation, and the best way to create that conversation amongst
community members is to involve them in the art. By opening up a competition to students, you’re
advertising your name, the exhibit, and allowing them to display their small piece of art somewhere in
the museum to create a sense of appreciativeness and community.
Note: See http://www.tmaprssa.wordpress.com for list of art school contacts and draft of the letter
3. 2. Advertisements in comic book and video game shops in the region
Our overall goal: To promote the Toledo Museum of Art and their summer exhibit, The Art of Video
Games, to a new demographic of ages and genders
Objective: To increase the male demographic (ages 13-40), and some younger women (13-30) through
advertisements in places where they are commonly found
Strategy: The Toledo Museum of Art has stated that it caters to a certain taste within the community
and that usually a particular demographic (females 30-40) partake in the museums free services. This
exhibition is something of a different variety than the Museum, and its patrons, are used to. By
advertising this exhibition in video game and comic book shops in the region, the Museum will attract a
different demographic, being men of all ages and even some younger women.
Tactic: The Toledo Museum of Art will send out a letter with a poster advertisement designed by an in-
house designer to the comic book and video game shops found on the list, as well as any others that the
Museum may know of that were not included. By sending out this letter, the business owners will
understand what the exhibition is as well as some history on the exhibition, and will be more apt to
promote the exhibition in their store. The patrons that shop in those stores will likely be interested in
the exhibition as they are probably interested in video games and will want to attend.
Note: See http://www.tmaprssa.wordpress.com for list of comic book and video game shops in the
region and draft of the letter
3. Social media promotions featuring “Video Game Fun Fact of the Day”
Our overall goal: To promote The Toledo Museum of Art summer exhibit, The Art of Video Games,
through social media outlets.
Objective: To increase awareness of The Art of Video Games exhibit though Twitter and Facebook posts
to attract current or possible audience followers, characteristically the younger generation, both males
and females.
Strategy: The Art of Video Games exhibit will display the emergence of video games for an audience of a
wide demographic. By using social media outlets, the exhibit will gain attraction towards a number of
those demographics through fun video games facts.
Tactic: Fun Facts about each game will be featured on daily posts on Facebook and Twitter prior to the
exhibition until the closing date (June 19- September 28). Social media visitors of both Twitter and
Facebook will be informed of the exhibition to engage and connect with the featured games, consoles,
and stories that will be featured in The Art of Video Games.
Note: See http://www.tmaprssa.wordpress.com for list of Video Game Fun Facts
4. 4. Publicity on Discover Ohio
Our overall goal: To gain publicity on Discover Ohio’s website (http://consumer.discoverohio.com/#)
concerning the video game exhibition.
Objective: To increase awareness of the Art of Video Games exhibition for Ohio citizens and prospective
tourists, typically families with children of all ages.
Strategy: The acquired steps to advertise on Discover Ohio’s website are as follows below:
To have your event or attraction listed on DiscoverOhio.com – it’s simple and free! First, register
for an industry member account at http://www.discoverohio.com/edit/register.asp. You will
receive an email when the request has been reviewed and approved. Then, go
to http://industry.discoverohio.com and login in the Submit Info & Events section.
Once you are logged in, click “Manage Listings” on the left hand side navigation bar. On that
page, you will see a drop down list that allows you to choose the type of listing that best fits your
business type. Choose an appropriate type and click the “add new” button. This will open a form
where you can provide consumers with detailed information about your Ohio Tourism business.
The bold items on the forms are required fields. As you move through the system use the “next”
or “Save and Close” buttons to save your work. When finished, submit the listing for review and
you will receive an email notice when the listing has been reviewed. This will let you know if it
has been approved and will be available on the website or rejected and how you can change
your listing so that it can be approved.
Tactic: By following the steps above, the Museum can fully advertise the event on this Ohio-centered
website that will generate attention of possible museum visitors. Discover Ohio is among the most
trafficked websites concerning Ohio’s cultural events and attractions.