presentation on policy aspects on alcohol in Europe including issues of labelling, retail environment, marketing of alcoholic drinks aimed at women and young people

7. Are there winners and losers? Finally, an EU alcohol strategy - but limited in scope and rests largely on Member State activities. Alcohol is firmly on the EU policy agenda - but binding legislation is off the agenda. The Forum will NOT be the place for policy discussions but both NGOs and industry seek such policy dialogue. Where will this happen? Industry has to pay the Forum ‘entry price’ of concrete action in order to have take part and get access to DG SANCO. But NGOs face the same barriers and requirements as industry. There is no attempt or requirement to create balance in numbers of NGO/industry.

8. Multiple points of entry EU Institutions Drinks Trade association National Chambers of Commerce EP interest group (beer) Food industry trade association Business trade association Retail trade associations Alcohol and Health Forum Advisory Committees for EU agencies Advertising Self Regulation bodies Advertiser and Brand networks Social Aspect organisations Think-tanks

10. Retailing - a key setting for alcohol In-store tastings Sales promotions - reductions or gifts for multiple purchases Point of sale - allocation of prime shelf space Vending machines

13. Trends to watch: targeting women

14. Energy alcohol drinks: youth appeal 500 new energy drink products introduced worldwide in 2006. Overall sales= $3.2 billion 31% of 12-17 year olds are regular consumers vs 22 % of 25-34 age group. One in three teens use energy drinks compared to one in ten adults. Brand confusion between alcoholic and non alcoholic drinks, reduces retail/consumption controls. US data, 3 alcoholic brands cost less than non-alcoholic brands. Energy boost masks effect of alcohol. “wide awake drink”. Some evidence leads to greater risks/harm. Source text/photos, Marin Institute 2008 Which ones contain alcohol?

15. Is this the role of authority?

16. Taking back the streets

17. But it is a constant battle