This document provides training and guidelines for members of The North Face Locals program. It explains that Locals were selected for their influence and are asked to authentically share experiences to promote the brand. Locals can participate in incentivized campaigns, which offer rewards for sharing content using required hashtags within a time period, or non-incentivized campaigns without rewards but still requiring hashtag use. General posting guidelines require truthfulness, respectfulness, clear disclosures of the Locals affiliation, and asking questions to representatives. Locals must take a short quiz to finish the training.

1. The North Face Locals
#TNFLocals
Program Training

2. You are now an important part of The North Face
brand! You were chosen specifically to be one of our
Locals because of your influence in our brand's
community.
Welcome to The North Face Locals
We want to reward you for embodying the spirit of
Never Stop Exploring by giving you exclusive access
to gear, athletes and experiences.
All we ask is that you keep doing what you're doing -
keep exploring, sharing, and posting about your
outdoor experiences.

3. This training is to make sure that your voice
remains authentic while still making it known to
friends and followers that you are a part of
#TNFLocals.
The North Face Values Transparency

4. Posting Guidelines
We Will Cover 3 Things
Incentivized and Non-Incentivized Campaigns
General Guidelines

5. #TNFLocals Campaigns
Contribute Content
(photos/videos)
Share Messages
Review Products
Take Surveys
Participate in
Campaigns
Attend local events with
VIP status

6. General Guidelines
Protect the goodwill and brand integrity of The North Face
Don’t bully or harass anyone at anytime
Respect Intellectual Property Rights and Rights of Privacy
Respect Terms of Service for all websites you post content
on
When in doubt – ASK (tnflocals@readypulse.com)

7. INCENTIVIZED AND NON-
INCENTIVIZED CAMPAIGNS

8. Two Types of Campaigns
Non-IncentivizedIncentivized
1 2

9. About Incentivized Campaigns
A discount/gift/free product/an opportunity to win a prize is
offered
You will have a certain time period to complete the
campaign
You will need to follow appropriate guidelines when posting
content

10. Incentivized Campaign (Upcoming)
THERMOBALL PRODUCT
LAUNCH
You will receive a free Thermoball Jacket, and you will be
asked to share your product review.

11. Posting for Incentivized Campaigns
Use #TNFLocals for each post
Use #AMBSDR for each post
Use the campaign specific hashtag for each post to track
and reward your activity
&
&

12. Non-Incentivized Campaigns
No offer of free gift/product/reward/an opportunity to win a
prize
You will have a certain time period to complete the
campaign
You will need to follow the appropriate guidelines when
posting content

13. Non-Incentivized Campaign (Example)
Example – We will share a video link with you to watch
and share with your friends on Facebook, Twitter, and
Email.

14. Posting for Non-Incentivized Campaigns
Use #TNFLocals for each post
Use the campaign specific hashtag for each post (if
specified)
&

15. Applies to All Social Media Outlets
v

16. GENERAL POSTING GUIDELINES

17. Be Truthful
Please do not develop your own claims about the
products and their benefits unless they are based on
your own personal experience and express your own
opinions. Otherwise, please only repeat product
descriptions given to you by The North Face.

18. Do not post materials that are obscene, libelous,
hateful, illegal, in violation of a third party’s rights, or
are harmful.
Use Good Judgment and Be Respectful

19. Clearly disclose your connection to The North Face
every time you speak, write, or convey a message
about The North Face products or competitor products.
• Disclosures must be easy to view and read (in a font
size and color that is readable and conspicuous, not
hidden deep in the page);
• Be truthful about the content and statements you
make; and
• Add #TNFLocals and #AMBSDR (if you are posting
for incentivized campaigns)
Make Clear Disclosures

20. Our team is here to answer your questions
so you can represent The North Face
Locals with confidence.
Send questions to:
tnflocals@readypulse.com
Questions?
Click on “Begin the Quiz” below
?

21. To finish your training, please take
this short quiz to make sure you
requirements of the #TNFLocals
program.
TNF Locals Quiz
Click on “Begin the Quiz” below