This document outlines the key elements needed to create an effective state government relations program. It discusses determining if such a program is needed, defining what it is, and its core components like vision, mission, and issues statements. It also provides guidance on implementation, including understanding the legislative process, building relationships, and measuring success over time with persistence and celebrating accomplishments along the way. The overall message is that a state government relations program aims to educate legislators and regulators while advocating the association's viewpoints through ongoing communication and engagement.