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Tips & Toes Print ad Campaign
- 1. Tips & Toes Campaign 1997 Launch range of 80 shades Author: Tagore Berry Author: Tagore Berry
- 2. Consumer insight • Women have a better colour recognition sense than men who sell it. • When it comes to colours women do not want to compromise • This learning came from seeing women behavior when they are buying blouses to match their sarees – women tend to see colours with very little variations Author: Tagore Berry Author: Tagore Berry
- 3. Market Situation 1997 • Lakme the market leader had only around 28 colour shades • Tips & Toes with 18% market share could afford to offer larger shade range as it covered lesser outlets • T&T introduces new family of colours including French Manicure, Naturals, Pinks and Earthen range for the first time in India Author: Tagore Berry Author: Tagore Berry
- 4. Campaign Execution • Was at 2 levels – TVC uses the fun loving aspect of women and how they like to play with colours – Magazines used to show the non compromising women, when it comes to the clolour she wants • Both the TVC and print campaigns went to win awards Author: Tagore Berry Author: Tagore Berry
- 5. Print Ads Author: Tagore Berry Author: Tagore Berry
- 6. Author: Tagore Berry Author: Tagore Berry
- 7. Author: Tagore Berry Author: Tagore Berry
- 8. Author: Tagore Berry Author: Tagore Berry