A New Media
Leveraging Global Youth Culture
and Social Media Tools to
Connect to and De-Isolate
Moderate Islamic Youth
Concept Design and Development
and the Platform
Offered by Fast Paced Operation, LLC.
Project Proposed By
Fast Paced Operation
Founded in 2005, Fast Paced Operation is a ﬁlm, television and
Web media production company.
Principals Rob Long and Timothy Fall have written and produced
numerous network television and ﬁlm projects, and together
created Yurth (www.yurth.com) a video-enhanced Web
experience that employs an interactive map as a dashboard for
creating personal networks.
The Yurth trademark is registered globally.
Fast Paced Operation is a California LLC.
Total Project Budget
$3,650,080 / 3-year implementation
Never has a generation had as much potential to connect on as
many levels as do today’s youth. Technology has made real time
interaction using text, voice and video a simple, everyday reality.
Global youth culture unites this generation with common heroes,
stories, causes, themes and dreams. In fact, individuals and
communities that remain disconnected from this global network
are the very entities that pose the greatest potential threat to
global peace, stability and security.
It is our mission to create a Web experience most concisely
described as “video pen pals.”
Using the Yurth platform for video uploads and playback, and for
user proﬁle creation, we propose building a simple yet expansive
network to develop peaceful and sustainable relationships among
the world’s youth.
The Project will focus on both real-time and asynchronous video
messaging, on mapping, and on network building. The Project will
minimize reliance on text input, to lower language-difference
Users and groups from around the world will connect to one
another in a forum sponsored by and guided by the Directors of
the Project. Yurth will not be a “free for all”, but rather a safe
and positive environment for moderate and secular Islamic youth
to connect to each other and the rest of world.
Emphases of the Project could include, for example, management
of interpersonal micro-ﬁnance programs, “crowd-sourcing” of
media projects, and video exchanges in advance of actual
international home and school exchanges.
Voices From the Front
New York Times, March 4, 2008
“I hate Islam and all the clerics because they limit our freedom every
day and their instruction became heavy over us. Most of the girls in
my high school hate that Islamic people control the authority
because they don’t deserve to be rulers.”
Sara, a high school student in Basra
“The religion men are liars. Young people don’t believe them. Guys
my age are not interested in religion anymore.”
Atheer, a 19-year-old from a poor, heavily Shiite neighborhood in southern Baghdad.
“They have changed their views about religion. They started to hate
religious men. They make jokes about them because they feel
disgusted by them.”
Bushra, a professor at Baghdad University’s School of Law, about her students
“I used to love Osama bin Laden, now I hate Islam. Al Qaeda and the
Mahdi Army are spreading hatred. People are being killed for
A 24-year-old Iraqi college student
These Young People are Winnable.
Three-Year Buildout; Afterwards Project Exists in Perpetuity.
Culminating in Project Launch
• Project Conceptualization/Establish Desired Outcomes.
• Consultation with Development and Design Teams.
• Vet Technologies for Optimal User Experience.
• Establish Project Deliverables and Timetable.
• Yurth Platform Adapted to Project Objectives.
• Soft (“Beta”) Project Launch.
Project Parameters Explored/Project Reﬁnement
• Scaled Tests of Project Technologies and Functions.
• Viral/Grassroots/Targeted Marketing Effort.
• Hard Project Launch.
• Channels/Networks Reﬁned to Direct Content.
User Base Expanded/Technologies and Services Focused
• Technology Upgrades to Maximize User Accessibility.
• Content Direction to Maximize User Interest.
• Staff/Engineering Reﬁnements to Maximize Project
Beneﬁt to Investment Partners
Expression of Shared Vision
• Yurth deploys the technologies most relied upon by the
emerging digital generation — crucial for connecting in an
engaging and stylish way to global youth.
• Yurth rapidly disseminates a powerful message about its
core organizational values to a massive audience.
• The Yurth platform is a stable, robust Web application
consisting of a massively scalable, custom-built MySQL
database, proprietary proﬁle-creation and video-
uploading functions, and a Flash-based player for
• Development required for the Project will not be “ground
up”, but rather reﬁnement and repurposing of existing
• Control over site architecture will ensure that
participation is not just a “free for all”. All content,
network creation and editorial direction will be wholly
under the control of the Project operations team.
Cash from Grant
Total Inﬂows 1,150,000
Server Lease 18,000
Misc (Storage, Backups, etc.) 6,000
Website Total 209,000
Marketing - PR, advertising 60,000
Facility (Ofﬁce Rent, Utils, etc.) 47,500
Ofﬁce Equipment Lease 12,000
Administrative Total 71,500
Travel Expenses 32,000
Legal & Accounting Fees 36,000
Web Hosting (Bandwidth)
Cash Outﬂows/Operations 1,150,000
Yurth co-founder Rob Long
Rob Long, a writer and television producer, began his career on TV's long-
running quot;Cheers,quot; and served as co-executive producer in its ﬁnal season.
His most recent television series were quot;George and Leo,quot; starring Bob
Newhart and Judd Hirsh; “Love & Money,” on CBS; and “Men, Women &
Dogs,” on the WB – all three of which he created with his writing partner,
Dan Staley. Their production company, Staley/Long Productions, is
currently based at Touchstone Television.
Long has been twice nominated for an Emmy Award, the Golden Globe
award, and has received a Writers Guild of America award. He is a
contributing editor for National Review, Newsweek International and the
Los Angeles Times, and he writes frequently for The Wall Street Journal.
His weekly radio commentary, “Martini Shot,” is broadcast on KCRW-FM, is
distributed nationally and is available for podcasting on iTunes.
His ﬁrst book, Conversations with My Agent, chronicled his early career in
television. It was published in the US, the UK and in France. His second
book, Set Up, Joke, Set Up, Joke, was published in 2005 by Bloomsbury.
Long graduated from Yale University and attended the UCLA School of Film,
where he serves as an Adjunct Professor of Screenwriting.
Yurth co-founder Timothy Fall
Timothy Fall, along with Rob Long, created and developed Yurth.com, a
video-sharing and community-building Web platform.
He has over 20 years experience in the entertainment industry as an actor,
writer and television producer. As an actor, he starred with Bob Newhart
in the CBS series “Bob”. He was a series regular on UPN’s “Pig Sty” and
CBS’s “Good Company”. He has performed in more than 50 television
shows and ﬁlms. He was a writer on WB’s “Men, Women & Dogs” and co-
executive producer of two ABC pilots.
In addition to his ongoing capacity as Chief Operations Ofﬁcer for Yurth, he
is the producer of multiple independent series for television and the Web.
Fall’s articles have appeared in Great Expeditions; in The Career Book; in
Travelers Tales:Thailand, (O’Reilly & Associates); and elsewhere.
He holds a BA in International Relations from Memphis State University.
CEO to be designated Gregg Rickman
Gregg Rickman has served in the Department of State since May 22, 2006.
During his tenure there he has spoken widely in Latin America, Europe,
Israel, Australia, South Africa, and in the United States.
From 1995-1998, Rickman directed the United States Senate Banking
Committee investigation into the disposition of the assets of Holocaust
victims held by Swiss banks, achieving a $1.25 billion settlement on behalf of
the survivors. He also served as a consultant to several television
documentaries on the issue.
He has served as the Director of Congressional Affairs, at the Republican
Jewish Coalition, where he worked on legislative issues including anti-
Semitism, counter-terrorism, and immigration.
Most recently, Rickman served on the staff of the House International
Relations Committee. First, on the Subcommittee on the Middle East and
Central Asia where he handled numerous issues including Saudi terror
ﬁnancing, Iran, sanctions and terrorism; then as Staff Director of the
Subcommittee on Oversight and Investigations, where he directed the
Committee’s investigation into the UN Oil-for-Food program and was the
main author of the Committee’s Report.
He is the author of two books, Swiss Banks and Jewish Souls (1999) and
Conquest and Redemption, A History of Jewish Assets from the Holocaust (2006).
He has published numerous articles in scholarly and legal journals. He has
traveled widely throughout Europe and the Middle East in his time in the
State Department and while on Capitol Hill.
Rickman received his Bachelor's and Master's degrees from John Carroll
University and his Ph.D. in International Relations from the University of
Communications Liaison/Southﬁve Strategies Founder Jason Epstein
In November 2002, Jason Epstein founded Southﬁve Strategies, a
Washington, DC-based limited liability company focusing on public relations,
lobbying and business-to-business activities. The consulting boutique has
access to the White House, congressional leadership, and inﬂuential media
organizations. Among the company’s previous clients was the Turkish
Embassy, which it represented in public relations matters for nearly ﬁve
For six years, Epstein served as the director of legislative affairs at B’nai
B’rith International. He was responsible for formulating and promoting B’nai
B’rith’s agenda in Congress and for reporting events of importance to the
American Jewish community on Capitol Hill. Mr. Epstein spoke regularly
before various audiences interpreting B’nai B’rith policies. He represented
B’nai B’rith before the White House, executive branch agencies, leaders of
the Senate and the House of Representatives, foreign embassies, and other
nongovernmental organizations. Similarly, he represented B’nai B’rith in
meetings abroad with government ofﬁcials, policy experts, and community
In 1996, he received the Gold Medal Award of Service from the United
States Commission on the Preservation of America's Heritage Abroad.
Epstein obtained a law degree from American University's Washington
College of Law and earned a Master’s Degree in Business Administration
from AU’s Kogod School of Business. He is a 1991 graduate from the State
University of New York at Albany, where he double-majored in European
History and Political Science. He is a native of Brooklyn, New York.