Tim bridwell ia_strategy_report

E-Commerce Information Architecture Strategy Report

Tim Bridwell

Table of Contents

Executive Summary 2
Audiences 2
Mission 2
Goals 3
Competitive Analysis 3
Content Analysis 4
User Testing Plan 4
Information Architecture Strategy 6
Primary Persona 8
Primary Persona Scenario 8
Secondary Persona 9
Secondary Persona Scenario 9
User Interaction/Navigation Flow Diagram 10
Blueprint 11
Metadata Scheme Table 12
Metadata Record Example 13
Thesaurus Record Example 13
Wireframes 14

1 Tim Bridwell

Executive Summary
Windy City Fishing Hole (WCFH) “exists to provide fresh water fishing anglers with
quality gear and information in one convenient and regionally targeted Web destination.” WCFH
is first and foremost an e-commerce site dedicated to serving its clientele by making available
top of the line gear at reasonable prices. Being a smaller company of twelve employees they
pride themselves on individualized customer service and expert knowledge of the sport and
product lines. Since inception (2000) they have seen the company experience slow but steady
growth and expect an expanded web presence to propel the company to the next level. It is
Bridwell Associate’s aim to enable WCFH to reach their website goals by implementing the
following information architecture strategy.
This proposal provides background information, research, and information
architecture recommendations that will help WCFH achieve its objective of becoming a one-stop
shop for gear, information and community for the Midwestern freshwater angler. By identifying
the audience, goals and mission of the new WCFH website, analysis of the website architecture
of several competitors, completing a content analysis of the proposed WCFH website content,
extensive user research, and development of the organizational system outlined below, Bridwell
Associates has developed an information architecture strategy that will aid WCFH in reaching its
website goal of becoming the only website the freshwater angler needs to be successful on the
water. The following summaries and diagrams outline this proposed strategy.

Audience
The primary user of WCFH is the avid, recreational fresh water angler. This user group
knows and wants quality at a reasonable price. They are also very knowledgeable about the sport
and the particular regional aspects of the sport. This user group wants solid, reliable information
about the products. Their web knowledge is across the spectrum from novice user to expert. It is
thus imperative that the website be easy to navigate, but also allow for more advanced features
that the experienced user can take advantage of. Browsing is an important aspect of the shopping
experience and has played a big role in past success.
Secondary users are those who may be looking to purchase an item as a gift. They have
limited knowledge and are in need of assistance in finding items they have limited and basic
knowledge of.
WCFH anticipates, and is hoping for, a new user group, complementary users, to use the
new website. This demographic will be users who are not in the market for new gear, but who
are actively seeking information and guidance related to fresh water fishing. They are not current
or former customers, but through the use of the informational aspects of the new site they may
become future customers. The wiki pages and links are the main entry point for this user.

Mission Statement
Windy City Fishing Hole (WCFH) “exists to provide fresh water fishing anglers with
quality gear and information in one convenient and regionally targeted Web destination.” WCFH
is first and foremost an e-commerce site dedicated to serving its clientele by making available
top of the line gear at reasonable prices. The site began as an e-commerce site and that will
remain its primary focus. In an effort to expand their business WCFH added an informational
aspect to their product line by offering lake maps, books, and videos about fresh water fishing.
They hope to expand on this informational aspect further with the “Info Lodge” as part of the
new website. The primary stakeholders, the owners, are avid anglers who love the sport and the

2 Tim Bridwell

community of sportsmen. Being a smaller company of twelve employees they pride themselves
on individualized customer service and expert knowledge of the sport and product lines. Since
inception (2000) they have seen the company experience slow but steady growth and expect an
expanded web presence to propel the company to the next level. They understand their customers
to be WCFH’s real primary stakeholders, the true bosses of their business. It is therefore
imperative that this website make it easy for customers to access the products they are interested
in, information about those products and their purposes, and how to use those products for
maximum results. Hence WCFH has a dual vision of being an e-commerce site coupled with an
informational hub for anglers.

Goals
WCFH is primarily an e-commerce website. That has been the emphasis since inception
and remains the backbone of the site’s success. They sell all product lines related to freshwater
fishing, from rods and reels to line and lures. They present the user with various price and quality
options, but emphasize high end merchandise from well-known manufacturers. As stated above,
they have expanded into book, video and lake map sales. However, sales we’re initially
disappointing and it is hoped their new website would provide better awareness of and access to
this product line. Additionally, WCFH has decided to add a wiki sub-site that will contain topical
articles initially produced in house and later expanded and maintained cooperatively with site
users. This area will also contain categorized links to well-known authorities off site, as well as
articles produced in-house and by regional fishing experts. It is believed that by doing so they
will generate more traffic and greater customer loyalty.

Competitive Analysis
Bridwell Associates investigated three competitor websites, Bass Pro Shops
(www.basspro.com), Gander Mountain (www.gandermountain.com) and Dick’s Sporting Goods
(www.dickssportinggoods.com).
While all three websites each have their unique focus and target audience, Bass Pro
Shops is the closest match to WCFH in target demographic. Being a site dedicated to fishing,
Bass Pro Shops has a well-structured and easily navigable information architecture that is refined
to include our target domain, freshwater fishing. Both Gander Mountain and Dick’s fail to be
that refined in their hierarchy and offer our analysis only general architectural comparisons.
In general, all three have a well-developed hierarchical navigation system that appears to
be consistent with current web standards. It is suggested that WCFH incorporate many of these
conventions (i.e. robust browse capability) into its own website.
All three sites make good use of browsing, using faceted navigation as a primary means
of navigating their sites. This navigational system is fairly common in e-commerce practice and
is one that should be well developed on WCFH’s website. The labeling across all three sites is
fairly consistent with the nomenclature of freshwater fishing. Through the use of card-sort and
user testing Bridwell Associates will develop such labeling specifically designed for the WCFH
audiences, bearing in mind the conventions followed by all three competitor websites and the
domain in general.
Search functionality is fairly limited on all three sites, only offering keyword/item
number searching with the only option for refinement being local navigational facets. The user is
therefore forced to follow the site’s architecture to navigate through to the desired content, with
no option to filter or limit the search up front. Bass Pro Shops offers the option of searching

3 Tim Bridwell

“articles and information,” but the user is then only presented with a list of articles ranked by
relevance. Again, the only option for refining the search is the use of facets. None of the three
sites offered robust informational content that is easily accessed by either browsing or advanced
search functionality. WCFH’s desire to be an information portal as well as an e-commerce site,
an advanced search functionality and related taxonomy need to be developed with an eye toward
incorporating the gear, book and information sections of the website in one cohesive, fully
searchable whole.

Content Analysis
WCFH has three major areas of its proposed new web site: e-commerce; bookstore; and
informational. Each area will share some content attributes by nature, and users will have the
choice to search by “zones” (e-commerce, bookstore and informational), individually or in some
combination, i.e. “bookstore and wiki,” “e-commerce and wiki,” etc. or all three.
The e-commerce area will focus on browsing through the use of faceted navigation, but
will also allow for an advanced search feature that will delimit by various attributes, including:
price, product type (i.e. rods, reels), product category (i.e. baitcast reels, spincast reels), color,
size and manufacturer. These attributes will be both selectable within the advanced search
function and also available as filters via browsing functionality.
The bookstore area will also allow for either browsing or searching, and include the
following attributes: subject/topic (i.e. fly-fishing, ice-fishing, casting), title, author, date, format
(i.e. DVD, book), and publisher. These attributes will also be included in both the search
functionality and browsing filters.
The informational section, which includes links to local and off-site articles and
webpages, as well as a wiki produced in-house, will allow for browsing and searching primarily
by subject/topic (i.e. fly-fishing, ice-fishing, casting), but will also allow for author, title and
date.

User Testing Plans
Card Sorting Test Plan
The e-commerce section of the WCFH website is the engine that fuels the site overall. It
is the primary revenue generator and the focus of the primary stakeholders. Being in such a
position it is imperative that this area’s navigational functionality be spot on, easily understood
and logical.
Our primary user, the avid freshwater fisherman, is the prototypical user and the main
target of WCFH. The primary means of conducting the card sort test will be through the
OptimalSort.com web service. Two avenues for recruiting prospective participants will be
through the e-mail database of past customers, and also through the Facebook WCFH Fanpage
that is currently active and popular. A brief synopsis of the test and the value of participation will
be included in the e-mail and on the Facebook page, inviting those who complete the testing a
gift card of $XX.XX for use at the WCFH store. Recruitment of secondary users would be
accomplished through the primary users. They will be invited to encourage spouses and friends
not familiar with fresh water fishing to participate, and will be given an Amazon.com gift card in
the amount of $XX.XX if they complete the testing. If necessary, due to poor response, at the
next fresh water fishing show in the Chicago area the WCFH booth will offer the opportunity to
participate via portals set up for that purpose, also using OptimalSort.com’s web interface, and
the same reward offers will be presented to those completing the task.

4 Tim Bridwell

The same terms dataset will be presented to both user groups. Each user group will be
asked to self-identify via a welcome screen that offers both “very experienced/avid angler” and
“friend of an angler” options. The primary user group will be presented with an open sort test,
while the secondary group will be presented with a closed sort test. It is thought that the
secondary group would likely benefit from some guidance due to their lack of subject knowledge
while yielding insight into how they might search for little known items. The primary group
would be informed of general categories from domain knowledge and experience and could
contribute informative insight into possible labels for site sub-categories. This group would be
allowed to label those categories themselves.
The following list of terms are taken from the e-commerce area, and are representative of
most product categories found there: terminal tackle, tackle boxes, hard baits, soft baits, lures,
tip-ups, flies, fly-tying kits, ponchos, sunglasses, spinner baits, jigs, swim baits, waders, GPS,
fish finders, vests, baitcast reels, spincast reels, combos, braided lines, monofilament lines,
fluorocarbon lines, spoons, jerk baits, crank baits, top-water lures, bobbers.

Usability Test Plan
Given a somewhat limited budget for WCFH’s new website, we will choose to do in-
house Usability Testing rather than outsource it to a professional service. We will choose three
individuals of various web aptitudes to test our design at three different stages during
development, with the final testing occurring one month before launch. Our users will include
one avid fisherman, one friend of a fisherman and another randomly chosen. We will offer a
$XX.XX Amazon.com gift certificate for each round of testing. The testing will occur in office,
using Camtasia software to capture the tests, which will allow for review by team members
unable to be present. One of the development team, Linda, is chosen as the interviewer for her
laid back style, impartiality and gift for spontaneity. We will begin the sessions with a brief
introduction, background questions, reactions to the homepage, testing of several key tasks, and
a debriefing. The development team will meet at the end of testing for a triage conference to
discuss the results, evaluate any suggestions offered, and consider the cost/benefit of
implementing any changes to the site based on user testing input.

Basic Scenario and Tasks
“Spring is in the air and your thoughts have turned to the coming fishing season. You’ve
seen some ads on a local forum for Windy City Fishing Hole, but have never visited the site
before. You click on one of the ads and land on the WCFH home page. Starting from the home
page, to try to find each of the following types of information. You don’t need to get any details,
just find the appropriate page that has the information or task.”
Task 1: Navigate to the Wiki and find an article on Large Mouth Bass.
Task 2: Find a book on Large Mouth Bass.
Task 3: Find a book by Babe Winklemann.
Task 4: Buy a gift card.
Task 5: Search for a baitcast reel between $50 - $100 using “advanced search,” add it to your
shopping cart and start to check out.
Task 6: Browse for a spinning reel between $50 - $100 using local navigation, add it to your
shopping cart, and start to check out.

5 Tim Bridwell

Architectural Strategies and Approaches

Information Architecture Strategy
Windy City Fishing Hole contracted with Bridwell Associates, Inc. to develop
recommendations for the new WCFH website’s information architecture design. We base the
following recommended strategy upon background research of the WCFH audience,
competition, current content, desired future content, and the company’s strategic focus.
Bridwell’s conducted interviews with stakeholders, both internal and external to WCFH, analysis
and benchmark testing of the old site, a content analysis, analysis of competitor’s websites, and a
review of WCFH’s strategic vision for future additions to their website content. From this
research we have developed the following information architecture design strategy.
The current WCFH website is entirely focused on e-commerce, its only avenue of
revenue generation. Being regionally focused, WCFH targets its content to the freshwater angler
and their gear needs. Expansion into providing information about freshwater fishing is a new
venture, one that is hoped to increase site traffic and future sales. The primary audience is that of
the avid fisherman, with their friends and family a secondary audience, and the information
seeking user as complimentary audience. The proposed strategy intends to make the site useful
and intriguing to all three prospective users.
The new WCFH site will have three main content areas: Storefront, Bookstore and Info
Lodge. Our strategy recommendations will allow for the e-commerce, bookstore and
informational sections of the site to be easily navigable and interactive. Through the use of
conventional page design, consistent and understandable labeling, and a logical navigational
hierarchy for searching and browsing, all users will be able to navigate the site with ease and
productivity. The design will emphasize ease of browsing through faceted categories of products
and informational sources but will also allow for searching either in “zones” or site-wide, as well
as offer advanced search functionality for experienced users to target the products or information
they desire easily and quickly.
In achieving these goals, we have developed the following strategies to facilitate the
effective design and implementation of WCFH’s new website information architecture:
 Design and implement an organizational scheme that incorporates both a top-down,
faceted navigational structure as well as a bottom-up, database driven approach. The
use of both will facilitate ease of browsing and searching the products and
information contained in the site.
 Conduct user testing by means of card sorts and usability testing to determine
appropriate category divisions and labeling conventions, ensuring their functionality
for all user-experience levels. Follow web conventions gleaned from domain analysis
of competitor websites, when applicable.
 Design global and local navigation areas that include highlighting and breadcrumbs to
ensure that users can easily browse the site while remaining grounded in their
“location” within the site.
 Provide for both basic and advanced search interfaces that will facilitate searching
metadata elements and controlled vocabulary terms as well as full-text keywords.
This interface will enable limiting of searches to any of the three website sections, as
well as any combination of the three.

6 Tim Bridwell

 Develop a standard an consisten scheme of metadata elements to m
nd nt f maintain unifo
form
labeling of categories product ide
o s, entification a informa
and ational resour
rces to facili
itate
navigation and search
n hing.
 As a resul of the metadata schem develop a initial com
lt me, an mprehensive controlled
e
vocabular and thesau to enable efficient a effective searching o the entire
ry urus and e of
knowledg and produ content of WCFH.
ge uct

Primary Persona
y

Name: Nick Powell
N
Type of User: Prima User
ary
Age: 32
Gender: Male
Marital Status: sing no childr girlfrien
gle, ren, nd
Location Madison, WI
n:
Occupat tion: Genera IT guru for non-profit investment c
al r consultation firm.
n
Technica knowledg Very exp
al ge: perienced tec user and f
ch frequent We user.
eb
Subject knowledge: Avid recrea
k ational angle
er.

Personal backgroun Nick grew up in Wisc
l nd: w consin and h always e
has enjoyed the ooutdoors,
particular the North
rly hwoods, whe he can ge time away to go there. Nick holds a BS degree in
en et y . e
Compute Science, has been wor
er h rking for his current empployer since graduation a enjoys h
and his
work a lo despite the often long hours and unpredictable nature of h days. He w
ot e u e his works hard a and
likes to play hard. He is in a fairl serious rel
p e ly lationship, b not really looking to get married just
but y
yet. He enjoys outdoor activities, especially fresh water f
e , f fishing and h usually fills his
hiking, and u
weekend (his only ti really aw from wo pursuin these hobb
ds ime way ork) ng bies.
Website Visiting Goa als:
 Browse for a new baitcas
B sting rod and reel combo
d o
 Perhaps see what the site has in the Pflueger line
P w e P e
 Find out wha prices WC
F at CFH has for these items a if there a any sales going on
t and are s
Quote: “I primarily want a new, trouble free and reliable bait casting reel, but a n rod to g
w e g new go
with it would be nice too.”
w e,

7 Tim Bri
idwell

Primary Persona Sc
y cenario
Nick is in the market for a new baitca reel. He h done som research online and is
N e ast has me
pretty sur of the exa model he desires, a Pflueger Asar Baitcast R
re act e P ro Reel. Nick is familiar wi
s ith
WCFH and decides to see if they have this particular mo
a t y odel.
Arriving at th homepage Nick types “reels” into the quick se
A he e o earch box. N is presented
Nick
with 86 results. By using the left hand brows navigation Nick narro his searc by choosin
r u se n ows ch ng
the “baitc reels” fa
cast acet. Nick is then presen with 46 results. Furt
nted ther refining his search, nick
g
uses the left hand bro navigatio to select by brand, “P
l ose on b Pflueger.” Ni is then pr
ick resented wit 8
th
Pflueger baitcast reel to choose from. Nick further refin his search via the left hand navig
ls f nes h t gation
and choo “$100 - $150.” Nick is presented with three reels. He ch
oses k d hooses the Pf flueger Asarro
Baitcast Reel and add it to his sh
R ds hopping cartt.

Seconda Persona
ary

Name: Clara Goodin
C ng
Type of User: Seconndary User
Age: 28
Gender: Female
Marital Status: sing no childr boyfrien
gle, ren, nd
Location Verona, WI
n: W
Occupat tion: Employ at the UW library, in technical s
yed n services.
Technica knowledg Experien
al ge: nced web use is frequen user of we 2.0 applic
er, nt eb cations and e
e-
commerc sites.
ce
Subject knowledge: Fluent in na
k avigation, bu not fishing
ut g.

Personal backgroun Clara gre up in Des Moines, Iow and came to the Mad
l nd: ew s wa e dison area an
nd
the UW for college. She liked the area and st
f S e tuck around to maybe to graduate wo in library
o ork y
and inforrmation scien She lov the outdo
nce. ves oors, mainly hiking, biking and canooeing. She is
active in her local ch
hurch and lik to keep up on the late trends in fashion as w as a few TV
kes u est well w
shows, li “Lost.”
ike
8 Tim Bri
idwell

Website Visiting Goals:
 Browse for a birthday present for her boyfriend, who is really into fishing
 Hopes the site will give her ideas about a gift
 Find a gift card just in case

Quote: “I really want to surprise my boyfriend with something he thinks I know nothing about. I
want to go out of the way and buy something special for his birthday.”

Secondary Persona Scenario
Clara has seen her boyfriend browse WCFH so much she remembers its name, mostly.
She Googles “Windy + Fishing + City + Store” and finds the link on the first page of the results.
Clicking on it she sees the homepage and knows she found his favorite fishing equipment site.
She recalls him wanting a new bait-something reel, but isn’t sure what it is called. She
types “bait reel” into the search box and hits enter. Over a dozen results come up, but of a bunch
of different things. They are all related to fishing, but not just reels. There are rods, cap covers,
etc. One item identifies itself as “baitcasting reel.” She now remembers that yes, this is what he
is looking for. She re-enters a search for “baitcasting reels” and gets taken to the “baitcast reels”
subpage. There she finds various kinds of baitcasting reels and gets nervous, which kind would
my boyfriend want? She calls his friend, Bill, for advice. Bill says he has heard her boyfriend
talk about the Pflueger Trion a lot, and he likes that reel a lot too, but maybe she should just go
with a gift card because finding just the right reel is kind of tough unless her boyfriend tells her
exactly which one he wants. Clara clicks on the Pflueger link and sees a panoply of results. Clara
decides to take Bill’s advice and go with a gift card. Better safe than sorry, she really wants her
boyfriend to be happy with the gift and not feel like he has to use it even if she got the wrong
kind. Clara returns to the homepage to see if they offer a gift card and finds a nice, prominent
link at the top of the page clearly marked “Gift Cards.” She follows the link and finds three
choices: Standard, Premium and Custom gift cards. Intrigued she clicks on Custom and finds out
she can upload pictures to go on the card, and she can enter any amount she wants. Victory! This
would give her the option to personalize the card and allow her boyfriend to pick the perfect reel
for himself, with her photo prominently displayed to remind him of herself!

9 Tim Bridwell

User Interaction/Navigation Flow Diagram

User Interaction/Navigation
Flow Diagram
Nick

Keyword
“quicksearch”
for “reels”

Retrieves 86
results
Choose Product
Choose Product Brand Choose Product
Sub-Type Price
Abu Garcia
Baitcast Reels Ardent $20 - $50 Retrieves 3
Left hand
Specialty Reels Browning Fishing $50 - $100 Product
browsing
Spincast Reels Diawa $100 - $150 Choices
navigation
Spinning Reels Pflueger
Etc.

Chooses
“Pflueger
Asaro
Baitcast Reel”

Shopping
Cart

10 Tim Bridwell

Blueprint of Site Organization

11 Tim Bridwell

Metadata Scheme Table

Element Name Definition Value Type Obligation Cardinality Example
Product Name Name of Free Text Mandatory Non- Pflueger
specific repeatable Asaro
product Baitcast Reel
Product Summary of Free Text Mandatory Non- Baitcasting
Description product repeatable reel with
adjustable
magnetic
backlash and
Titanium
spool.
Product Unique Constrained Mandatory Non- WCFH12345
Identification number (Numeric) repeatable
Number assigned to
every product
Product Type Primary CV Mandatory Non- Reels
categorization (Thesaurus) repeatable
of product
Product Sub- Sub CV Mandatory Non- Baitcast reels
type categorization (Thesaurus) repeatable
of product
Price Price of Constrained Mandatory Non- $129.95
product (Numeric) repeatable
Brand Name of Authority file Mandatory Non- Pfleuger
manufacturer (Brand name) repeatable
Rating User rating of Constrained Optional Repeatable *****
product (numeric)

12 Tim Bridwell

Metadata Record Example

Product Name Asaro Baitcast Reel
Product Description The new Asaro Baitcast Reel offers 7 double-shielded
stainless steel ball bearings and an instant anti-reverse one-
way clutch bearing. 7 double-shielded stainless steel ball
bearings; Instant anti-reverse one-way clutch bearing; 6-
pin adjustable centrifugal brake system; Rugged one-piece
solid aluminum frame.
Product WCFH12345
Identification
Number
Product Type Reels
Product Sub-type Baitcast Reels
Price $129.99
Brand Pflueger
Rating ****

Thesaurus Record Examples

Full Record
T Baitcast reels
UF Conventional reels
UF Multiplier reels
BT Reels
NT Left-hand baitcast reels
NT Right-hand baitcast reels
RT Spinning reels
RT Spincast reels
RT Specialty reels
SN Baitcast reels are reels in which line is stored on a bearing supported revolving spool.

Reciprocal Terms
T Reels
NT Baitcast reels
T Baitcast reels
BT Reels
T Spinning reels
RT Baitcast reels

Sample Synonym Ring Example:
Baitcast reels, conventional reels, multiplier reels, bait cast reels, bait casting reels.

Sample Breadcrumbs Example:
Reels>Baitcast Reels>Left-handed Baitcast Reels

13 Tim Bridwell

Wirefram
mes

1.1. HomePage

1.1.1. Use Interface
er

1.1.2. Obj
ject Table

Footnote Label
L Description
1 WCFH Logo
W WCFH Logo th serves to bot identify the site and be a persis
hat th e stent link to the h
homepage. Is loc
cated
in the upper le corner of every page on the sit
eft te.
2 Utilities
U Persistent link throughout Sto
ks orefront and Boo kstore sections.

14 Tim Bri
idwell

Footnote Label Description
3 Global Overall global site navigation.
navigation
4 Welcome Static welcome message that orientss the visitor to the site, explains the various sections, and
message announces any news items.
5 Promotional Dynamically generated promotional content.
content
6 Footer Page footer: contains site identification, links to key utilities, and useful links. Remains constant
throughout site.

15 Tim Bridwell

1.2. Store Front
e

er

1.2.2. Obj
ject Table

Footnote Label
L Description
1 Primary local
P Each site section (Storefro Bookstore, In Lodge) will ha tabs specific to their respective
ont, nfo ave c
navigation
n content.
2 Primary navigatio
P on Remains highlighted on all subpages when in that website section.
h n
3 Left menu
L Only prese on the Storef
ent front main page. Provides clear a easy redundant access to the
and e
various sto subsections.
ore

16 Tim Bri
idwell

1.3. Top level subpag
l ge

er

1.3.2. Obj
ject Table

Footnote Label
L Description
1 Breadcrumbs Pr
B resent on all section subpages to orient user in siite and hierarchy.
c o y

17 Tim Bridwell
i

1.4. Seco
ondary level subpage
s

er

1.4.2. Obj
ject Table

Footnote Label
L Description
1 Dynamic contextu links Target content gene
D ual ted erated based upo user preferenc and choices.
on ces .
2 Highlight
H Tab is highlighted when in subsection t provide contex
to xtual orientation f user.
for

18 Tim Bri
idwell

1.5. Tertia level sub
ary bpage

er

19 Tim Bridwell
i

1.6. Singl Product Subpage
le

er

20 Tim Bridwell
i

1.7. Book
kstore

er

21 Tim Bridwell
i

1.8. Top level subpag
l ge

er

22 Tim Bridwell
i

1.9. Singl product su
le ubpage

er

23 Tim Bridwell
i

1.10. Info
oLodge

1.10.1. Us Interface
ser e

1.10.2. Ob
bject Table

Footnote Label
L Description
1 Message Boards Message boards are powered by phpBB open s
M source software maintained by W
WCFH.
2 Default
D Info Lodge def
faults to the link for the message boards and wiki .
f

24 Tim Bri
idwell

1.11. Arti
icles

ser e

25 Tim Bridwell
i

1.12. Link
ks

ser e

26 Tim Bridwell
i

1.13. Adv
vanced Searc
ch

ser e

27 Tim Bridwell
i

Tim bridwell ia_strategy_report

Recommended

Recommended

More Related Content

Similar to Tim bridwell ia_strategy_report

Similar to Tim bridwell ia_strategy_report (20)

Recently uploaded

Recently uploaded (20)

Tim bridwell ia_strategy_report