Eis wed 0800 sponsopred breakfast silverpopMediaPost
This document discusses strategies for growing an email database through mobile, social and local initiatives, called "Mocial". It outlines how capturing email addresses through social sign-ins, mobile apps, location check-ins, and local offers can feed an email marketing program. The goal is to integrate these digital channels and leverage tools like social networks, location services, mobile apps and SMS to acquire new email subscribers and drive engagement, conversion and ROI for marketers. It also introduces Silverpop as a marketing automation platform that can help operationalize these Mocial strategies.
American Express has been expanding its social media presence and strategy across platforms like Facebook, YouTube, and Twitter. The VP of Global Social Media Strategy discusses American Express' focus on listening to customers, engaging authentically, and delivering value through social media. Key metrics and programs are highlighted showing growth of American Express' international social media pages and followers. Lessons learned emphasize the importance of listening, engagement, authenticity, and leveraging the network effect of social media.
The document discusses how a content strategy, rather than a mobile strategy, is needed to effectively engage consumers across different devices. It outlines a 5-point plan for optimizing content for mobile: 1) make content discoverable through search, 2) make it readable in different formats, 3) create relevant stories, 4) promote sociable and shareable content, and 5) embed ways for users to take action. The key takeaways are that users demand more content across devices and need help finding and engaging with it, and brands need a framework like this one to leverage mobile and satisfy objectives through a solid content strategy.
0830 omma data sponsored breakfast trus teMediaPost
Kevin Trilli, VP of Product at TRUSTe, discussed recent developments in consumer data privacy technology and regulations. TRUSTe converted to a private company in 2008 and has grown significantly since. The Do Not Track standard is moving forward at the W3C and allows users to opt out of tracking, but its implementation raises technical challenges. Mobile apps are also an area of increasing concern as they collect more personal data from children. The EU's new consent model for data collection and use will require opt-in permission from users, and several EU countries have already enacted relevant laws. TRUSTe provides resources on these topics to help understand the changing privacy landscape.
This document summarizes the key points from a presentation on why mobile marketing is appealing to local Main Street businesses. It notes that mobile advertising is growing rapidly and will account for the majority of local online advertising by 2016. Research shows that small businesses are being heavily pitched on advertising but speak to only a few salespeople each month. Many small businesses now maintain social media pages and plan to spend more on mobile and social media marketing in the coming years. Projections estimate strong growth in spending on mobile ads, promotions, and proximity marketing through 2016.
The document discusses a social media campaign by Jell-O called the "Jell-O Mood Meter" on Twitter. The campaign aimed to extend Jell-O's brand message and drive sales. It allowed users to report their mood as happy or sad faces. When the collective mood turned sad, Jell-O gave away free pudding. The campaign was extremely successful, capturing over 40 million happy and sad faces. It increased Jell-O's Twitter followers by over 400% and helped "Mac & Cheese" become a trending topic with over 1.5 million daily participants.
The document outlines a case study of a marketing campaign called "Arctic Home" launched by Coca-Cola and 7-Eleven to engage millennials through mobile platforms. The campaign leveraged each company's strengths and used a "snowball effect" framework involving participation, sharing, and buying through promotional cups, an exclusive app, billboards, and social media to drive traffic, increase purchase frequency and size, and provide unprecedented brand activation across 6,500 7-Eleven stores. The results showed the snowball effect helped grow the initiative for both Coca-Cola and 7-Eleven.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
Eis wed 0800 sponsopred breakfast silverpopMediaPost
This document discusses strategies for growing an email database through mobile, social and local initiatives, called "Mocial". It outlines how capturing email addresses through social sign-ins, mobile apps, location check-ins, and local offers can feed an email marketing program. The goal is to integrate these digital channels and leverage tools like social networks, location services, mobile apps and SMS to acquire new email subscribers and drive engagement, conversion and ROI for marketers. It also introduces Silverpop as a marketing automation platform that can help operationalize these Mocial strategies.
American Express has been expanding its social media presence and strategy across platforms like Facebook, YouTube, and Twitter. The VP of Global Social Media Strategy discusses American Express' focus on listening to customers, engaging authentically, and delivering value through social media. Key metrics and programs are highlighted showing growth of American Express' international social media pages and followers. Lessons learned emphasize the importance of listening, engagement, authenticity, and leveraging the network effect of social media.
The document discusses how a content strategy, rather than a mobile strategy, is needed to effectively engage consumers across different devices. It outlines a 5-point plan for optimizing content for mobile: 1) make content discoverable through search, 2) make it readable in different formats, 3) create relevant stories, 4) promote sociable and shareable content, and 5) embed ways for users to take action. The key takeaways are that users demand more content across devices and need help finding and engaging with it, and brands need a framework like this one to leverage mobile and satisfy objectives through a solid content strategy.
0830 omma data sponsored breakfast trus teMediaPost
Kevin Trilli, VP of Product at TRUSTe, discussed recent developments in consumer data privacy technology and regulations. TRUSTe converted to a private company in 2008 and has grown significantly since. The Do Not Track standard is moving forward at the W3C and allows users to opt out of tracking, but its implementation raises technical challenges. Mobile apps are also an area of increasing concern as they collect more personal data from children. The EU's new consent model for data collection and use will require opt-in permission from users, and several EU countries have already enacted relevant laws. TRUSTe provides resources on these topics to help understand the changing privacy landscape.
This document summarizes the key points from a presentation on why mobile marketing is appealing to local Main Street businesses. It notes that mobile advertising is growing rapidly and will account for the majority of local online advertising by 2016. Research shows that small businesses are being heavily pitched on advertising but speak to only a few salespeople each month. Many small businesses now maintain social media pages and plan to spend more on mobile and social media marketing in the coming years. Projections estimate strong growth in spending on mobile ads, promotions, and proximity marketing through 2016.
The document discusses a social media campaign by Jell-O called the "Jell-O Mood Meter" on Twitter. The campaign aimed to extend Jell-O's brand message and drive sales. It allowed users to report their mood as happy or sad faces. When the collective mood turned sad, Jell-O gave away free pudding. The campaign was extremely successful, capturing over 40 million happy and sad faces. It increased Jell-O's Twitter followers by over 400% and helped "Mac & Cheese" become a trending topic with over 1.5 million daily participants.
The document outlines a case study of a marketing campaign called "Arctic Home" launched by Coca-Cola and 7-Eleven to engage millennials through mobile platforms. The campaign leveraged each company's strengths and used a "snowball effect" framework involving participation, sharing, and buying through promotional cups, an exclusive app, billboards, and social media to drive traffic, increase purchase frequency and size, and provide unprecedented brand activation across 6,500 7-Eleven stores. The results showed the snowball effect helped grow the initiative for both Coca-Cola and 7-Eleven.
Digital, mobile and customer centric approaches are not always easy to accomplish for a 32-year-old icon entrenched in networking hardware, telecommunications equipment, and other high-tech services and products. It's not for a lack of innovation. Leonard Bosack and Sandy Lerner, two Stanford University computer scientists founded Cisco and pioneered the concept of the local area network (LAN) used to connect geographically disparate computers over routers. Sound complicated? Join Diane Pease, regional audience manager at Cisco, as she walks through the transformation.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Search and Performance Insider Summit - Survey ResultsMediaPost
This document lists different levels of sponsorship for an event, including premier sponsor, title sponsor, sponsors, and presenting sponsor. It repeats these sponsorship levels multiple times.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
This document lists the title sponsor and sponsors of an event four separate times without providing any other context or information. It repeats the title of "Title Sponsor" and "Sponsors" on each new line but does not include the names of any sponsors or other details about the event.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
Lisa Ryan Howard is the Senior Vice President of Advertising at The New York Times. She discusses how the elimination of third-party cookies will impact digital advertising and outlines the key areas advertisers should focus on going forward, including understanding audience context, motivation, and propensity through analyzing topics, sections, emotions, objectives and history with the New York Times rather than relying on third-party data. She concludes by thanking the audience and looking forward to partnering with advertisers in 2022 and beyond.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Search and Performance Insider Summit - Survey ResultsMediaPost
This document lists different levels of sponsorship for an event, including premier sponsor, title sponsor, sponsors, and presenting sponsor. It repeats these sponsorship levels multiple times.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
This document lists the title sponsor and sponsors of an event four separate times without providing any other context or information. It repeats the title of "Title Sponsor" and "Sponsors" on each new line but does not include the names of any sponsors or other details about the event.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
Lisa Ryan Howard is the Senior Vice President of Advertising at The New York Times. She discusses how the elimination of third-party cookies will impact digital advertising and outlines the key areas advertisers should focus on going forward, including understanding audience context, motivation, and propensity through analyzing topics, sections, emotions, objectives and history with the New York Times rather than relying on third-party data. She concludes by thanking the audience and looking forward to partnering with advertisers in 2022 and beyond.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.