1. PERSONAS NAME: Reena Makhija AGE: 45 OCCUPATION: HOUSEWIFE STATUS:MARRIED
RETAIL SPACES: GARUDA MALL, COMMERCIAL STREET, MG ROAD
Neeta singh has been married for over 20 years to Sunil Singh. near by shop if there is less quantity and they usually deliver in
They have shifted to Bangalore about 7 years back. She has one plastic bags. She usually visits Spencer’s or Nilgirs, which is just
son and one daughter. They are both currently in college. Neeta walking distance from her house. She doesn’t carry her own bag
takes care of all the household chores herself and a House help to to these places as its not allowed inside and she would have to
just assist her. Neeta has many friends in Bangalore. take the plastic bags anyway. The bags she receives from these
Neeta’s day typically starts of with laying out the breakfast for her retail chains are usually used to line the dustbins, or then stored
husband and children, She offers them a lot of Healthy food like till there is a need again to use them to carry things.
fruits, cornflakes, almonds etc. She thinks the government should be doing something about it.
She usually packs rolls for children in Klin- wrap and gives it to She also admits that she throws all the plastic packaging into the
them in a plastic bag, as it is easy to dispose. Once they all leave dustbin and has no clue where it goes, all she knows is that the
the house, she starts with preparing the lunch and she instructs maid takes it down to the bin and she thinks that the truck comes
the house help on the various tasks to do. She then if necessary and takes it.
goes to the grocery store to buy things or then she orders from a

2. SCENARIOS
One day, Neeta is shopping at Commercial Street, looking for rewards and at the end of it a chance to win a prize.
some Indian clothes for the wedding she has to attend tomorrow. The next time she visits commercial street she is brings the bag
She goes to DCM takes her clothes in a plastic bag and leaves along with her and enters favorite shop she informs them that
the place. While she is walking down the road she see some she is carrying her own and bag and hence she doesn’t require
volunteers standing wearing t shirts and a lot of posters talking plastic. she puts the stuff in her own bag and receives a reward in
about plastic. She then is stopped by a volunteer and is asked to the form of a badge which she pins onto the bag.
return her plastic shopping bag and take a cloth one instead. She This has now become a habit as she finds it easy to carry her own
readily accepts the offer and exchanges the same. The volunteer bag and she does not have to carry and store all those plastic
educates her about how plastic is harming the environment and bags at home. She also feels good every time she does this deed
henceforth this campaign is being run by NGC. The volunteer is as she feels she is a part of saving the environment.
also hands over a pamphlet, which gives the following information. Neeta now also educates her friends and family about the same
She is then told by the volunteer that she should bring this bag and asks them to take action.
with her every time she goes shopping and she will receive

3. PERSONAS NAME: AWADHI GUPTA AGE: 23 OCCUPATION: STUDENT STATUS: SINGLE
RETAIL SPACES: GARUDA MALL, COMMERCIAL STREET, MG ROAD
Awadhi Gupta is a student of Mount Carmel College in Bangalore. usually disposed of in the dustbin, as she is aware of how she
She is originally from Delhi and has been living in Bangalore. She should not litter on the roads. She usually always carries a
lives with four of her friends in a two-bed room apartment. They disposable water bottle which in case she can crush and throw.
have house help who comes and cleans for them and also cooks She loves going shopping with her friends in the by- lanes of
them lunch and dinner. Since they are living by themselves they Commercial Street. When she picks up one or two things she
use a lot of packaged junk food, like magi, Lays chips, chips, Ready tries to avoid taking a bag from the shopkeeper.
to eat food. She says she tries reducing plastic at home as far as possible
Her day typically starts with a glass of milk from her tetra pack and even educates her maids about it. But she doesn’t really
Milk. She leaves for college in an auto and if on the way she is know where to go out and put the garbage so that it reaches the
hungry, she buys herself a packet of chips or biscuits, which is right source.

4. SCENARIOS
One day on her way to college Awadhi hears about the event the second phase of the campaign by NGC, where she can buy or
that National geographic is doing at Commercial Street. After borrow a bag.
college she makes a plan with her friends to go and check it out. To borrow a bag she has to become a member of BYOB. She
On her way there she passes by the parking and comes across decides to go for the same. Hence she has to make an upfront
an installation that tells her about how plastic has taken over our payment and she is allowed to return it to any of the byob kiosks
lives. She moves ahead she see several posters etc about the around the city.
campaign. She then enters a shop and buys a pair of jeans. She She takes the bag with her and the next day she returns it to the
is then asked if she has carried her own. She says she hasn’t. So kiosk and gets her refund back.
she is given a plastic bag. She walks out and is then given a cloth This process makes Awadhi aware that she should carry her
bag by the volunteer and the plastic is taken back. The next time own bag from home or even if she ever forgets to she is now a
she visits Commercial Street she forgets to bring her own bag. member of this system and it will be available to her whenever
She reaches a shop and the poster on the shop reminds her of the she needs it.
interaction with the volunteer. she then reads about how this is

5. PERSONAS NAME: UMESH DALAL AGE: 50 OCCUPATION: CEO STATUS: MARRIED
RETAIL SPACES: GARUDA MALL, JAYANAGAR MAIN MARKET
Mr Umesh Dalal Is a manager at a mid size company at which includes the evening snack as well. This is well packaged
Jayanagar. He has two sons that are both studying in bangalore. in a plastic tiffin and other Ziploc packaging for the roti’s,
His wife is a school teacher at the nearby nursery school.. sandwiches etc. He only visits retail spaces on Sundays when he
Umesh’s day at office starts with a cup of coffee in a plastic cup takes his family out shopping. He doesn’t bother taking his own
from café coffee day at the office canteen. He then visits several bag as he knows it is available at the store and finds it a pain to
meetings scheduled around where he is offered bottled water, carry with him. When he goes with his wife his wife always has a
and some biscuits on a kiln wrapped plate. Every time he wants bag with her.
water in the middle of work he is given a new bottle. He consumes Umesh is not aware about the Environmental hazards of plastic.
over 20 bottles in a day. His lunch is usually delivered from home, He says he has heard about it but hasn’t done much about it.

6. SCENARIOS
Mr Umesh and his wife visit Commercial Street on a Sunday due to goes shopping he takes the action of carrying his own bag. He
the ongoing sales taking place around that area. They read about has even placed two bags in his car for emergency.
the second phase of the plastics campaign by NGC. Here they are Once when Mr umesh wanted to pick up some toiletries for his
allowed to buy a bag or borrow a plastic bag. wife from fair and glow at Commercial Street. He has already
But they avoid all the posters and the volunteers as they are in a used his reusable bag for buying a shirt for himself. So when he
hurry. They reach the shop and while purchasing there clothes, went into fair and glow he was asked to keep his bag outside.
they read about the campaign again. The person across the After finishing shopping he had to take a plastic bag to carry his
counter asks them if they have got their own bag. After denying, stuff out. He reaches out and found drop box to drop back the
they are asked if they want to buy or borrow and they brief them plastic. So he puts all the stuff in his reusuable bag and slides the
about the same. They are convinced now to buy a bag and they plastic through the drop box.
carry on their journey in a cloth bag. Now Umesh every time he

7. TASK FLOWS
VOLUNTEER INTERACTION
BRING
BUY
BORROW
PLEDGE
DROP BOX
BADGES