1. The document discusses the fight against fake news and disinformation in Kyrgyzstan. It notes that the scale of fake news and disinformation is growing globally and locally, especially during elections and times of political instability or crisis like the pandemic.
2. In Kyrgyzstan, an organization called Internews has launched initiatives like MediaBlockPost to fact-check fake news and train journalists and citizens on media literacy. They have expanded their network of fact-checkers and monitoring of social media to uncover disinformation campaigns and trolling farms.
3. However, more work still needs to be done. The document calls for continued investment in fact-checking, collaborating with global platforms, and improving digital and
Internews works to provide trustworthy health information to communities through risk communication and community engagement programs. They have implemented projects in Kyrgyzstan focusing on increasing access to accurate COVID-19 information, combating misinformation, and building the capacity of the Ministry of Health. Their work in Kyrgyzstan included producing public service announcements, online engagement campaigns, and TV programs to share health information with communities in a culturally sensitive manner during the pandemic.
The document summarizes the establishment of a TV audience measurement system in Kyrgyzstan through a consortium of Nielsen and Integras. Key points include:
- Nielsen will provide technology, methodology, and know-how while Integras will handle administration, finances, and local operations through a new company called MEASURE ASIA.
- Audience measurement will occur in 250 households across 3 cities using audio matching technology and stationary peoplemeters.
- An establishment survey was conducted to inform panel design and weighting.
- The system is now processing TV streams and household data with preliminary results showing the top 25 channels have around 40% share of a fragmented market.
- Challenges remain in recruiting
M-Vector is a research and consulting company in Kyrgyzstan that has conducted media research surveys since 2011. The document summarizes M-Vector's 8th wave of media research conducted from October to November 2017. It provides details on the methodology, sample size and demographics, topics covered, and key findings. The research surveyed over 2,000 respondents across Kyrgyzstan and found increasing internet usage but decreasing newspaper readership. Digital TV penetration reached 88% of the population but quality varied by region.
1. The document discusses the fight against fake news and disinformation in Kyrgyzstan. It notes that the scale of fake news and disinformation is growing globally and locally, especially during elections and times of political instability or crisis like the pandemic.
2. In Kyrgyzstan, an organization called Internews has launched initiatives like MediaBlockPost to fact-check fake news and train journalists and citizens on media literacy. They have expanded their network of fact-checkers and monitoring of social media to uncover disinformation campaigns and trolling farms.
3. However, more work still needs to be done. The document calls for continued investment in fact-checking, collaborating with global platforms, and improving digital and
Internews works to provide trustworthy health information to communities through risk communication and community engagement programs. They have implemented projects in Kyrgyzstan focusing on increasing access to accurate COVID-19 information, combating misinformation, and building the capacity of the Ministry of Health. Their work in Kyrgyzstan included producing public service announcements, online engagement campaigns, and TV programs to share health information with communities in a culturally sensitive manner during the pandemic.
The document summarizes the establishment of a TV audience measurement system in Kyrgyzstan through a consortium of Nielsen and Integras. Key points include:
- Nielsen will provide technology, methodology, and know-how while Integras will handle administration, finances, and local operations through a new company called MEASURE ASIA.
- Audience measurement will occur in 250 households across 3 cities using audio matching technology and stationary peoplemeters.
- An establishment survey was conducted to inform panel design and weighting.
- The system is now processing TV streams and household data with preliminary results showing the top 25 channels have around 40% share of a fragmented market.
- Challenges remain in recruiting
M-Vector is a research and consulting company in Kyrgyzstan that has conducted media research surveys since 2011. The document summarizes M-Vector's 8th wave of media research conducted from October to November 2017. It provides details on the methodology, sample size and demographics, topics covered, and key findings. The research surveyed over 2,000 respondents across Kyrgyzstan and found increasing internet usage but decreasing newspaper readership. Digital TV penetration reached 88% of the population but quality varied by region.
Как найти свою аудиторию? (с фокусом на медиа издания)
Как и когда заходят какие форматы? Взаимодействие с аудиторией по целям:
продвижение аккаунта / повышение узнаваемости бренда
увеличение просмотров / повышение охвата
Что может быть в тренде и как тренды появляются?
Как сделать вирусное видео?
Что это даст?
Преимущества (имиджевые, аудиторные, монетарные, ?)
Ваш ответ на самый главный вопрос - зачем ТикТок серьезному медиа?
Что это даст?
Преимущества (имиджевые, аудиторные, монетарные, ?)
Ваш ответ на самый главный вопрос - зачем ТикТок серьезному медиа?
Что это даст?
Преимущества (имиджевые, аудиторные, монетарные, ?)
Ваш ответ на самый главный вопрос - зачем ТикТок серьезному медиа?
Что это даст?
Преимущества (имиджевые, аудиторные, монетарные, ?)
Ваш ответ на самый главный вопрос - зачем ТикТок серьезному медиа?