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ShopGlobalVapor
Digital Marketplace Training
for
Vapor Exhibitors and Sellers
3/4/15 1#tradeshowcorner
What you will learn today:
•  Today’s webinar (45 minutes) will
show vendors of wholesale
vapor products and services
(bra...
3/5/15 #tradeshowcorner 3
Marketplace for the Vapor Industry
A digital marketplace for vendors and retailers of vapor electronic
cigarettes, vaporizers, electronic smoking and e-cigar...
•  B2B SaaS startup founded in 2009
–  Offices in Silicon Valley, New York City, and Zurich
•  Partner and technology provid...
•  Build a new business channel
•  Open new customer touch points
•  Find new customers
•  Increase market exposure
•  Tra...
Sell
Efficiently
Operate
Year-
Round
Expand
Market
Reach
3/4/15 www.balluun.com 7
Opportunities for Vapor Vendors
Exhibit an...
Expand market reach
•  Build more meaningful
relationships
–  Find, target and interact with buyers
through messaging and ...
Operate year-round
3/4/15 www.balluun.com 9
•  Digital marketplace always open
– Company and product information
available...
Sell efficiently
3/4/15 www.balluun.com 10
•  Product catalog can be made
available any time, anywhere
– Promote product wit...
•  Balluun self-service marketplace
–  Thousands of exhibitors have used Balluun and
created their showrooms
–  Companies ...
Agenda
•  Sign up for a ShopGlobalVapor account
•  Setup company profile
•  Invite coworkers
•  Upload products and manage ...
•  First, register for Shop Global Vapor
membership at:
– http://shopglobalvapor.com/registration/
•  Once approved, creat...
3/5/15 #tradeshowcorner 14
Register
3/5/15 #tradeshowcorner 15
Create Account
Agenda
•  Sign up for a ShopGlobalVapor account
•  Setup company profile
•  Invite coworkers
•  Upload products and manage ...
•  Your company profile lets you
personalize your digital storefront and
provide information including:
– Company descripti...
3/5/15 #tradeshowcorner 18
Company Profile
Agenda
•  Sign up for a ShopGlobalVapor account
•  Setup company profile
•  Invite coworkers
•  Upload products and manage ...
•  Provide access for all your co-workers
who have responsibility to manage your
digital storefront
– Marketing
– Sales
– ...
3/5/15 #tradeshowcorner 21
Invite co-workers
Agenda
•  Sign up for a ShopGlobalVapor account
•  Setup company profile
•  Invite coworkers
•  Upload products and manage ...
•  To populate your digital storefront with
products, you can upload photos either
individually or in bulk
•  To upload, d...
3/5/15 #tradeshowcorner 24
Individual Upload: product
3/5/15 #tradeshowcorner 25
Individual Upload: images
3/5/15 #tradeshowcorner 26
Bulk Upload
•  Having online linesheets allows
exhibitors to easily create digital
collections
– Conduct business any time, anywhere
•...
3/5/15 #tradeshowcorner 28
Product Dashboard
3/5/15 #tradeshowcorner 29
Manage Collection
Agenda
•  Sign up for a ShopGlobalVapor account
•  Setup company profile
•  Invite coworkers
•  Upload products and manage ...
•  Customize date ranges to analyze your
profile, showroom, and products views
•  See who exactly is interested in your
pro...
3/5/15 #tradeshowcorner 32
Analytics
•  This webinar recording will be made
available on our YouTube channel or on
the Balluun resources page
– https://www.you...
•  For more information or support, please
contact us:
– E-mail: support@balluun.com
– Phone: +1-877-280-7222
– Social:
• ...
Digital Marketplaces for Trade Shows
www.balluun.com
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ShopGlobalVapor powered by Balluun Training for Vapor Vendors (March 5, 2015)

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Powered by Balluun (http://www.balluun.com), ShopGlobalVapor (http://www.shopglobalvapor.com) is the electronic cigarette industry's premier B2B online marketplace. Created by the Co-Founder of World Vapor Expo and Balluun, the social commerce leader, this is the industry's largest digital business network. This presentation outlines training from March 5 2015 for vapor vendors and exhibitors on how to create an account and sign-up for a Shop Global Vapor account, setup a company profile, invite coworkers, upload products and manage showrooms, and view analytics.

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ShopGlobalVapor powered by Balluun Training for Vapor Vendors (March 5, 2015)

  1. 1. ShopGlobalVapor Digital Marketplace Training for Vapor Exhibitors and Sellers 3/4/15 1#tradeshowcorner
  2. 2. What you will learn today: •  Today’s webinar (45 minutes) will show vendors of wholesale vapor products and services (brands and sellers) how to: –  Sign up for a Shop Global Vapor account –  Setup company profile –  Invite coworkers –  Upload products and manage showroom –  View analytics •  Join the conversation at #tradeshowcorner 3/4/15 2#tradeshowcorner
  3. 3. 3/5/15 #tradeshowcorner 3 Marketplace for the Vapor Industry
  4. 4. A digital marketplace for vendors and retailers of vapor electronic cigarettes, vaporizers, electronic smoking and e-cigarette accessories, and premium vapor smoke e-liquids 3/4/15 #tradeshowcorner 4 ShopGlobalVapor.com
  5. 5. •  B2B SaaS startup founded in 2009 –  Offices in Silicon Valley, New York City, and Zurich •  Partner and technology provider of social commerce with digital marketplaces – Portfolio includes Balluun 365 and Balluun Directory –  Visit http://www.balluun.com for more info •  Currently powering the largest B2B networks in industries like fashion, toys, wellness, licensing 3/4/15 #tradeshowcorner 5 Balluun Introduction
  6. 6. •  Build a new business channel •  Open new customer touch points •  Find new customers •  Increase market exposure •  Transact digitally and gain insight on business 3/4/15 www.balluun.com 6 Benefits of a Digital Marketplace
  7. 7. Sell Efficiently Operate Year- Round Expand Market Reach 3/4/15 www.balluun.com 7 Opportunities for Vapor Vendors Exhibit and sell more efficiently any time, any where
  8. 8. Expand market reach •  Build more meaningful relationships –  Find, target and interact with buyers through messaging and social feeds –  Open new customer touch points with existing buyers •  Increase market exposure –  Discover audiences in new geographies –  Lead generation through trade show attendee list –  Analytics on similar profiles 3/4/15 www.balluun.com 8
  9. 9. Operate year-round 3/4/15 www.balluun.com 9 •  Digital marketplace always open – Company and product information available 24/7/365 – Accessible from anywhere through web and mobile application •  Track business in real-time – Back-end integration with ERP/CRM
  10. 10. Sell efficiently 3/4/15 www.balluun.com 10 •  Product catalog can be made available any time, anywhere – Promote product with lower costs through social feeds and receive feedback •  Shop and transact before, during, and after the show – Orders can come at any time from anywhere – Digital minimizes errors
  11. 11. •  Balluun self-service marketplace –  Thousands of exhibitors have used Balluun and created their showrooms –  Companies have easily created profiles and uploaded hundreds to thousands of products 3/4/15 #tradeshowcorner 11 Self-serve Digital Marketplace
  12. 12. Agenda •  Sign up for a ShopGlobalVapor account •  Setup company profile •  Invite coworkers •  Upload products and manage showroom •  View Analytics 3/5/15 12#tradeshowcorner
  13. 13. •  First, register for Shop Global Vapor membership at: – http://shopglobalvapor.com/registration/ •  Once approved, create a Balluun account at: –  https://shopglobalvapor.balluun.com/en-us/registration 3/5/15 #tradeshowcorner 13 Sign up for Shop Global Vapor
  14. 14. 3/5/15 #tradeshowcorner 14 Register
  15. 15. 3/5/15 #tradeshowcorner 15 Create Account
  16. 16. Agenda •  Sign up for a ShopGlobalVapor account •  Setup company profile •  Invite coworkers •  Upload products and manage showroom •  View Analytics 3/5/15 16#tradeshowcorner
  17. 17. •  Your company profile lets you personalize your digital storefront and provide information including: – Company description – Company products – Company contacts – Social news feed 3/5/15 #tradeshowcorner 17 Company Profile
  18. 18. 3/5/15 #tradeshowcorner 18 Company Profile
  19. 19. Agenda •  Sign up for a ShopGlobalVapor account •  Setup company profile •  Invite coworkers •  Upload products and manage showroom •  View Analytics 3/5/15 19#tradeshowcorner
  20. 20. •  Provide access for all your co-workers who have responsibility to manage your digital storefront – Marketing – Sales – Back office 3/5/15 #tradeshowcorner 20 Invite co-workers
  21. 21. 3/5/15 #tradeshowcorner 21 Invite co-workers
  22. 22. Agenda •  Sign up for a ShopGlobalVapor account •  Setup company profile •  Invite coworkers •  Upload products and manage showroom •  View Analytics 3/5/15 22#tradeshowcorner
  23. 23. •  To populate your digital storefront with products, you can upload photos either individually or in bulk •  To upload, determine what product category and sub-category best describes your product •  Enter required product details such as product name and SKU •  Include at least one product image with each 3/5/15 #tradeshowcorner 23 Upload Products
  24. 24. 3/5/15 #tradeshowcorner 24 Individual Upload: product
  25. 25. 3/5/15 #tradeshowcorner 25 Individual Upload: images
  26. 26. 3/5/15 #tradeshowcorner 26 Bulk Upload
  27. 27. •  Having online linesheets allows exhibitors to easily create digital collections – Conduct business any time, anywhere •  It is easy to add/edit/delete products in the catalog – You can also change the display order in your showroom or publish and unpublish specific products •  Set payment terms 3/5/15 #tradeshowcorner 27 Manage Showroom
  28. 28. 3/5/15 #tradeshowcorner 28 Product Dashboard
  29. 29. 3/5/15 #tradeshowcorner 29 Manage Collection
  30. 30. Agenda •  Sign up for a ShopGlobalVapor account •  Setup company profile •  Invite coworkers •  Upload products and manage showroom •  View Analytics 3/5/15 30#tradeshowcorner
  31. 31. •  Customize date ranges to analyze your profile, showroom, and products views •  See who exactly is interested in your products and reach out to them individually 3/5/15 #tradeshowcorner 31 View Analytics
  32. 32. 3/5/15 #tradeshowcorner 32 Analytics
  33. 33. •  This webinar recording will be made available on our YouTube channel or on the Balluun resources page – https://www.youtube.com/user/balluuninc – http://www.balluun.com/resources 3/5/15 #tradeshowcorner 33 Webinar replay
  34. 34. •  For more information or support, please contact us: – E-mail: support@balluun.com – Phone: +1-877-280-7222 – Social: •  Twitter: @Balluun •  Facebook: balluunmarketplace •  LinkedIn: balluun-inc •  Google Plus: +Balluun •  YouTube: balluuninc – Web: http://www.balluun.com/resources 3/5/15 #tradeshowcorner 34 ShopGlobalVapor Support Team
  35. 35. Digital Marketplaces for Trade Shows www.balluun.com

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