infographic: segmentation of followers of pharmaceutical twitter accounts by geography, stakeholder and disease area interest

1. PHARMA
TWITTERSPHERE
IN NUMBERS
WHO DID WE BENCHMARK?
WHO ON EARTH FOLLOWS PHARMA?
1st
USA
2nd
3rd UK
Canada
5th
Germany
4th
India
WHO IS PHARMA’S FRIEND ON TWITTER?
20% 12% 10% 7% WHAT ABOUT DISEASE AREAS?
HCP MEDIA ADVOCACY BLOGGERS
Cancer, diabetes and neurological di-seases
were the three most mentioned
disease areas on pharma followers
pro!les.
2014 BENCHMARK COMING SOON!
The Pharma Twittersphere benchmark is Whydot’s market research study and syndi-cated
advisory service benchmarking how pharma companies engage via twitter. The
study objectives are to analyze who follows pharma twitter accounts: segmenting fol-lowers
by stakeholder, activity, geography and therapeutic area interest.The study is
!elded annually .