SlideShare a Scribd company logo
Target audience: young
adults 18-26, women.
Lifestyle: The advert tells us
that if you wear these shoes
you live the party lifestyle.
Because shes laying down
with her body spread out with
her eyes closed.
Typography: blacks, reds,
creams colours.
Hair+make-up,clothing: rough,
messy hair like they have
been partying and wearing
short dresses like what you’d
wear to a party.
Setting: in her house and on a pole dancing
pole.
Colour: one picture is dark bold colours like,
black, red and white. The other picture is
cream, yellow colours all natural.
Target Audience: Women between 18-30
Lifestyle: This advert promotes a posh
glam lifestyle , giving you the image that if
you have these shoes you would live this
lifestyle and look like this. Because shes
standing next to the pool like shes a
celebrity and feels important.
Typography: bold neutral, sophisticated
colours
Composition: shes standing in a big
expensive house with its own pool.
Colour: The colours are natural, not bold
an colourful.
Setting: A big expensive house with a
pool.
Target audience
young women,
who are girlie
and sexy but still
have the
different trainer
trend,
Back ground is dull
covers and
background, and the
bright skin and the
colour in the trainers
shoes the contrast
between two and
show that her
personality comes
out in how she's
sitting and the
colours of the shoes.
My shoe advert will
be pitched to women
aged 17-25. My
product is a high
heeled shoes suitable
for someone who has
a party lifestyle, as a
brand we are
promoting a
expensive celebrity
party lifestyle. To
advertise this type of
lifestyle in the advert
we will use a popular
young celebrity such
as Cheryl cole
because she is young
and she has the sort
of classy/ party
lifestyle.
Setting: Cheryl
cole would be
standing in a party
city with loads of
people behind her
like ‘groupies’ to
give the
impression that
shes popular and
everyone following
her.
Three adverts and moodboard
Three adverts and moodboard

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Three adverts and moodboard

  • 1. Target audience: young adults 18-26, women. Lifestyle: The advert tells us that if you wear these shoes you live the party lifestyle. Because shes laying down with her body spread out with her eyes closed. Typography: blacks, reds, creams colours. Hair+make-up,clothing: rough, messy hair like they have been partying and wearing short dresses like what you’d wear to a party. Setting: in her house and on a pole dancing pole. Colour: one picture is dark bold colours like, black, red and white. The other picture is cream, yellow colours all natural.
  • 2. Target Audience: Women between 18-30 Lifestyle: This advert promotes a posh glam lifestyle , giving you the image that if you have these shoes you would live this lifestyle and look like this. Because shes standing next to the pool like shes a celebrity and feels important. Typography: bold neutral, sophisticated colours Composition: shes standing in a big expensive house with its own pool. Colour: The colours are natural, not bold an colourful. Setting: A big expensive house with a pool.
  • 3. Target audience young women, who are girlie and sexy but still have the different trainer trend, Back ground is dull covers and background, and the bright skin and the colour in the trainers shoes the contrast between two and show that her personality comes out in how she's sitting and the colours of the shoes.
  • 4. My shoe advert will be pitched to women aged 17-25. My product is a high heeled shoes suitable for someone who has a party lifestyle, as a brand we are promoting a expensive celebrity party lifestyle. To advertise this type of lifestyle in the advert we will use a popular young celebrity such as Cheryl cole because she is young and she has the sort of classy/ party lifestyle. Setting: Cheryl cole would be standing in a party city with loads of people behind her like ‘groupies’ to give the impression that shes popular and everyone following her.