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The document compares the Comenius project to several well-known brands, suggesting that Comenius is like Nokia in that it should just be done, like Nike in saying to just do it, and like Coca-Cola in that working on it can be enjoyable. It further notes that Comenius is like Pepsi in asking for more, involves everybody like Samsung, aims to make things better like Philips, and that participants will love it like McDonalds.








