In order to expand its hosted video storage and delivery platform to offer an enterprise scale video supply chain as a cloud service T3Media (formerly Thought Equity Motion) worked with IBMBusiness Partner Re-Store to deploy LTO Ultrium 5 tape with IBMLinear Tape File System at several global locations. For more information on Storage - Tape System T Series, visit http://ibm.co/ONeH7m.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Commerce involves the exchange of goods and services between entities. E-commerce refers specifically to commerce conducted electronically over computer networks like the Internet. It allows buyers and sellers to connect directly, reducing costs. While traditional commerce involves manufacturers, distributors, wholesalers and retailers before reaching customers, e-commerce can connect businesses and consumers directly. The main types of e-commerce are business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer.
This IBM Redpaper provides a brief overview of OpenStack and a basic familiarity of its usage with the IBM XIV Storage System Gen3. The illustration scenario that is presented uses the OpenStack Folsom release implementation IaaS with Ubuntu Linux servers and the IBM Storage Driver for OpenStack. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn how all flash needs end to end Storage efficiency. For more information on IBM FlashSystem, visit http://ibm.co/10KodHl.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn about vSphere Storage API for Array Integration on the IBM Storwize family. IBM Storwize V7000 Unified combines the block storage capabilities of Storwize V7000 with file storage capabilities into a single system for greater ease of management and efficiency. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn about IBM FlashSystem 840 and its complete product specification in this Redbook. FlashSystem 840 provides scalable performance for the most demanding enterprise class applications. IBM FlashSystem 840 accelerates response times with IBM MicroLatency to enable faster decision making. For more information on IBM FlashSystem, visit http://ibm.co/10KodHl.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about the IBM System x3250 M5,.The x3250 M5 offers the following energy-efficiency features to save energy, reduce operational costs, increase energy availability, and contribute to a green environment, energy-efficient planar components help lower operational costs. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210746104/IBM-System-x3250-M5
This Redbook talks about the product specification of IBM NeXtScale nx360 M4. The NeXtScale nx360 M4 server provides a dense, flexible solution with a low total cost of ownership (TCO). The half-wide, dual-socket NeXtScale nx360 M4 server is designed for data centers that require high performance but are constrained by floor space. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210745680/IBM-NeXtScale-nx360-M4
The IBM System x3650 M4 HD is a (1) 2-socket 2U rack-optimized server that supports up to 32 internal drives and features an innovative design for optimal performance, uptime, and dense storage. It offers (2) excellent reliability, availability, and serviceability for improved business environments. The server is (3) designed for easy deployment, integration, service, and management.
Commerce involves the exchange of goods and services between entities. E-commerce refers specifically to commerce conducted electronically over computer networks like the Internet. It allows buyers and sellers to connect directly, reducing costs. While traditional commerce involves manufacturers, distributors, wholesalers and retailers before reaching customers, e-commerce can connect businesses and consumers directly. The main types of e-commerce are business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer.
This IBM Redpaper provides a brief overview of OpenStack and a basic familiarity of its usage with the IBM XIV Storage System Gen3. The illustration scenario that is presented uses the OpenStack Folsom release implementation IaaS with Ubuntu Linux servers and the IBM Storage Driver for OpenStack. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn how all flash needs end to end Storage efficiency. For more information on IBM FlashSystem, visit http://ibm.co/10KodHl.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn about vSphere Storage API for Array Integration on the IBM Storwize family. IBM Storwize V7000 Unified combines the block storage capabilities of Storwize V7000 with file storage capabilities into a single system for greater ease of management and efficiency. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn about IBM FlashSystem 840 and its complete product specification in this Redbook. FlashSystem 840 provides scalable performance for the most demanding enterprise class applications. IBM FlashSystem 840 accelerates response times with IBM MicroLatency to enable faster decision making. For more information on IBM FlashSystem, visit http://ibm.co/10KodHl.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about the IBM System x3250 M5,.The x3250 M5 offers the following energy-efficiency features to save energy, reduce operational costs, increase energy availability, and contribute to a green environment, energy-efficient planar components help lower operational costs. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210746104/IBM-System-x3250-M5
This Redbook talks about the product specification of IBM NeXtScale nx360 M4. The NeXtScale nx360 M4 server provides a dense, flexible solution with a low total cost of ownership (TCO). The half-wide, dual-socket NeXtScale nx360 M4 server is designed for data centers that require high performance but are constrained by floor space. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210745680/IBM-NeXtScale-nx360-M4
The IBM System x3650 M4 HD is a (1) 2-socket 2U rack-optimized server that supports up to 32 internal drives and features an innovative design for optimal performance, uptime, and dense storage. It offers (2) excellent reliability, availability, and serviceability for improved business environments. The server is (3) designed for easy deployment, integration, service, and management.
Here are the product specification for IBM System x3300 M4. This product can be managed remotely.The x3300 M4 server contains IBM IMM2, which provides advanced service-processor control, monitoring, and an alerting function. The IMM2 lights LEDs to help you diagnose the problem, records the error in the event log, and alerts you to the problem. For more information on System x, visit http://ibm.co/Q7m3iQ.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about IBM System x iDataPlex dx360 M4. IBM System x iDataPlex is an innovative data center solution that maximizes performance and optimizes energy and space efficiency. The iDataPlex solution provides customers with outstanding energy and cooling efficiency, multi-rack level manageability, complete flexibility in configuration, and minimal deployment effort. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210744055/IBM-System-x-iDataPlex-dx360-M4
The IBM System x3500 M4 server provides powerful and scalable performance for business applications in an energy efficient tower or rack design. It features the latest Intel Xeon E5-2600 v2 or E5-2600 processors with up to 24 cores, 768GB RAM, 32 hard drives, and 8 PCIe slots. Comprehensive systems management tools and redundant components help ensure high availability, while its small footprint and 80 Plus Platinum power supplies reduce data center costs.
Learn about system specification for IBM System x3550 M4. The x3550 M4 offers numerous features to boost performance, improve scalability, and reduce costs. Improves productivity by offering superior system performance with up to 12-core processors, up to 30 MB of L3 cache, and up to two 8 GT/s QPI interconnect links. For more information on System x, visit http://ibm.co/Q7m3iQ.
Learn about IBM System x3650 M4. The x3650 M4 is an outstanding 2U two-socket business-critical server, offering improved performance and pay-as-you grow flexibility along with new features that improve server management capability. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210741926/IBM-System-x3650-M4
Learn about the product specification of IBM System x3500 M3. System x3500 M3 has an energy-efficient design which works in conjunction with the IMM to govern fan rotation based on the readings that it delivers. This saves money under normal conditions because the fans do not have to spin at high speed. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210741626/IBM-System-x3500-M3
Learn about IBM System x3400 M3. The x3400 M3 offers numerous features to boost performance and reduce costs, x3400 M3 has the ability to grow with your application requirements with these features. Powerful systems management features simplify local and remote management of the x3400 M3. For more information on System x, visit http://ibm.co/Q7m3iQ.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about IBM System 3250 M3 which is a single-socket server that offers new levels of performance and flexibility
to help you respond quickly to changing business demands. Cost-effective and compact, it is well suited to small to mid-sized businesses, as well as large enterprises. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210740347/IBM-System-x3250-M3
Learn about IBM System x3200 M3 and its specifications. The System x3200 M3 features easy installation and management with a rich set of options for hard disk drives and memory. The efficient design helps to save energy and provide a better work environment with less heat and noise. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210739508/IBM-System-x3200-M3
Learn about the configuration of IBM PowerVC. IBM PowerVC is built on OpenStack that controls large pools of server, storage, and networking resources throughout a data center. IBM Power Virtualization Center provides security services that support a secure environment. Installation requires just 20 minutes to get a virtual machine up and running. For more information on Power Systems, visit http://ibm.co/Lx6hfc.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about Ibm POWER7 Virtualization Performance. PowerVM Lx86 is a cross-platform virtualization solution that enables the running of a wide range of x86 Linux applications on Power Systems platforms within a Linux on Power partition without modifications or recompilation of the workloads. For more information on Power Systems, visit http://ibm.co/Lx6hfc.
http://www.scribd.com/doc/210734237/A-Comparison-of-PowerVM-and-Vmware-Virtualization-Performance
This reference architecture document describes deploying the VMware vCloud Enterprise Suite on the IBM PureFlex System hardware platform. Key points:
- The vCloud Suite software provides components for managing and delivering cloud services, while the IBM PureFlex System provides an integrated hardware platform in a single chassis.
- The reference architecture focuses on installing the vCloud Suite management components as virtual machines on an ESXi host to manage consumer resources.
- The IBM PureFlex System provides servers, networking, and storage in a single chassis that can then be easily scaled out. This standardized deployment accelerates provisioning of cloud infrastructure.
- Deployment considerations cover systems management using IBM Flex System Manager, server, networking, storage configurations
Learn how x6: The sixth generation of EXA Technology is fast, agile and Resilient for Emerging Workloads from Alex Yost. Vice President, IBM PureSystems and System x
IBM Systems and Technology Group. x6 drives cloud and big data for enterprises by achieving insight faster thereby outperforming competitors. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210715795/X6-The-sixth-generation-of-EXA-Technology
Lean how Matters Stephen Leonard General Manager Global Markets IBM Systems elucidates the impact of IBM Flex system in businesses which can be instrumental in helping firms to cut their operational down cost. In simple terms “IBM Flex System represents an entirely new generation of technology, with more performance and bandwidth, true integrated enterprise SAN storage.
For more information on Pure Systems, visit http://ibm.co/J7Zb1v.
http://www.scribd.com/doc/210711973/stephen-leonard-ibm-big-data-and-cloud
Infrastructure Matters discusses trends in IT for 2014. It notes the rise of business services, the "Internet of Things" connecting billions of devices, and exponentially growing data. Infrastructure will need to process workloads and massive data quickly in secure environments. Virtualization increases flexibility, utilization, reliability and reduces costs. The role of CIO is expanding from operational roles to innovation, architecture and business transformation. While applications and users grow exponentially, infrastructure demands challenge traditional IT models, increasing the need for third platform technologies.
This document provides instructions for implementing IBM SmartCloud Entry on an IBM PureFlex System. It discusses installing and configuring the necessary IBM PureFlex System hardware including Flex System Manager, networking, storage, and compute nodes. It then covers installing and configuring VMware ESXi on the x86 compute nodes, the VMware vCenter Server, and data stores. Finally, it outlines installing and configuring IBM SmartCloud Entry and workload management.
Learn about the IBM PureFlex Solution for SAP Business Suite (POWER / AIX). This paper provides reference architectures of how heterogeneous SAP landscapes can be consolidated using IBM PureFlex System. While running the core business applications on POWER nodes with AIX as operating system, complementary SAP components are added on x86 nodes. IBM PureFlex System enables a very tight integration of infrastructure components including servers, networking and storage. Seamless monitoring and management functions of the infrastructure are provided by the FSM. For more information on Pure Systems, visit http://ibm.co/J7Zb1v.
Visit the official Scribd Channel of IBM India Smarter Computing at http://bit.ly/VwO86R to get access to more documents.
Learn about IBM SmartCloud Virtual Desktop Infrastructure for Microsoft Windows Server 2012 VDI Reference architecture. This document describes the reference architecture for IBM SmartCloud Virtual Desktop Infrastructure with Microsoft Virtual Desktop Infrastructure (VDI) running on Microsoft Windows Server 2012. For more information on IBM Systems, visit http://ibm.co/RKEeMO.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
IBM SmartCloud Desktop Infrastructure (SDI) is IBM’s answer to end-user virtualization and integration needs. It offers robust virtual desktop solutions, infrastructure, and services designed to make the deployment of virtual desktops easier as is based on a reference architecture approach. As such, IBM SDI supports a wide range of hardware, hypervisors and software platforms from multiple vendors, providing a high degree of flexibility and customization choices. IBM SDI helps offer a more cost-effective, manageable, virtual desktop environment for a wide range of customer sizes, user types and industry segments. For more information on IBM Systems, visit http://ibm.co/RKEeMO.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
This document provides an overview of an IBM reference architecture for implementing high availability and disaster recovery for Microsoft SQL Server 2012 using AlwaysOn Availability Groups. The solution leverages IBM Flex System x240 compute nodes, Flex System V7000 storage, and Storwize V7000 and V3700 storage. It allows for automatic failover between two nodes in the main data center and manual failover to a node in a remote disaster recovery site, with the possibility of some data loss during asynchronous replication. The document describes the requirements, hardware components, architectural design, and deployment considerations for the solution.
Here are the product specification for IBM System x3300 M4. This product can be managed remotely.The x3300 M4 server contains IBM IMM2, which provides advanced service-processor control, monitoring, and an alerting function. The IMM2 lights LEDs to help you diagnose the problem, records the error in the event log, and alerts you to the problem. For more information on System x, visit http://ibm.co/Q7m3iQ.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about IBM System x iDataPlex dx360 M4. IBM System x iDataPlex is an innovative data center solution that maximizes performance and optimizes energy and space efficiency. The iDataPlex solution provides customers with outstanding energy and cooling efficiency, multi-rack level manageability, complete flexibility in configuration, and minimal deployment effort. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210744055/IBM-System-x-iDataPlex-dx360-M4
The IBM System x3500 M4 server provides powerful and scalable performance for business applications in an energy efficient tower or rack design. It features the latest Intel Xeon E5-2600 v2 or E5-2600 processors with up to 24 cores, 768GB RAM, 32 hard drives, and 8 PCIe slots. Comprehensive systems management tools and redundant components help ensure high availability, while its small footprint and 80 Plus Platinum power supplies reduce data center costs.
Learn about system specification for IBM System x3550 M4. The x3550 M4 offers numerous features to boost performance, improve scalability, and reduce costs. Improves productivity by offering superior system performance with up to 12-core processors, up to 30 MB of L3 cache, and up to two 8 GT/s QPI interconnect links. For more information on System x, visit http://ibm.co/Q7m3iQ.
Learn about IBM System x3650 M4. The x3650 M4 is an outstanding 2U two-socket business-critical server, offering improved performance and pay-as-you grow flexibility along with new features that improve server management capability. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210741926/IBM-System-x3650-M4
Learn about the product specification of IBM System x3500 M3. System x3500 M3 has an energy-efficient design which works in conjunction with the IMM to govern fan rotation based on the readings that it delivers. This saves money under normal conditions because the fans do not have to spin at high speed. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210741626/IBM-System-x3500-M3
Learn about IBM System x3400 M3. The x3400 M3 offers numerous features to boost performance and reduce costs, x3400 M3 has the ability to grow with your application requirements with these features. Powerful systems management features simplify local and remote management of the x3400 M3. For more information on System x, visit http://ibm.co/Q7m3iQ.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about IBM System 3250 M3 which is a single-socket server that offers new levels of performance and flexibility
to help you respond quickly to changing business demands. Cost-effective and compact, it is well suited to small to mid-sized businesses, as well as large enterprises. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210740347/IBM-System-x3250-M3
Learn about IBM System x3200 M3 and its specifications. The System x3200 M3 features easy installation and management with a rich set of options for hard disk drives and memory. The efficient design helps to save energy and provide a better work environment with less heat and noise. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210739508/IBM-System-x3200-M3
Learn about the configuration of IBM PowerVC. IBM PowerVC is built on OpenStack that controls large pools of server, storage, and networking resources throughout a data center. IBM Power Virtualization Center provides security services that support a secure environment. Installation requires just 20 minutes to get a virtual machine up and running. For more information on Power Systems, visit http://ibm.co/Lx6hfc.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
Learn about Ibm POWER7 Virtualization Performance. PowerVM Lx86 is a cross-platform virtualization solution that enables the running of a wide range of x86 Linux applications on Power Systems platforms within a Linux on Power partition without modifications or recompilation of the workloads. For more information on Power Systems, visit http://ibm.co/Lx6hfc.
http://www.scribd.com/doc/210734237/A-Comparison-of-PowerVM-and-Vmware-Virtualization-Performance
This reference architecture document describes deploying the VMware vCloud Enterprise Suite on the IBM PureFlex System hardware platform. Key points:
- The vCloud Suite software provides components for managing and delivering cloud services, while the IBM PureFlex System provides an integrated hardware platform in a single chassis.
- The reference architecture focuses on installing the vCloud Suite management components as virtual machines on an ESXi host to manage consumer resources.
- The IBM PureFlex System provides servers, networking, and storage in a single chassis that can then be easily scaled out. This standardized deployment accelerates provisioning of cloud infrastructure.
- Deployment considerations cover systems management using IBM Flex System Manager, server, networking, storage configurations
Learn how x6: The sixth generation of EXA Technology is fast, agile and Resilient for Emerging Workloads from Alex Yost. Vice President, IBM PureSystems and System x
IBM Systems and Technology Group. x6 drives cloud and big data for enterprises by achieving insight faster thereby outperforming competitors. For more information on System x, visit http://ibm.co/Q7m3iQ.
http://www.scribd.com/doc/210715795/X6-The-sixth-generation-of-EXA-Technology
Lean how Matters Stephen Leonard General Manager Global Markets IBM Systems elucidates the impact of IBM Flex system in businesses which can be instrumental in helping firms to cut their operational down cost. In simple terms “IBM Flex System represents an entirely new generation of technology, with more performance and bandwidth, true integrated enterprise SAN storage.
For more information on Pure Systems, visit http://ibm.co/J7Zb1v.
http://www.scribd.com/doc/210711973/stephen-leonard-ibm-big-data-and-cloud
Infrastructure Matters discusses trends in IT for 2014. It notes the rise of business services, the "Internet of Things" connecting billions of devices, and exponentially growing data. Infrastructure will need to process workloads and massive data quickly in secure environments. Virtualization increases flexibility, utilization, reliability and reduces costs. The role of CIO is expanding from operational roles to innovation, architecture and business transformation. While applications and users grow exponentially, infrastructure demands challenge traditional IT models, increasing the need for third platform technologies.
This document provides instructions for implementing IBM SmartCloud Entry on an IBM PureFlex System. It discusses installing and configuring the necessary IBM PureFlex System hardware including Flex System Manager, networking, storage, and compute nodes. It then covers installing and configuring VMware ESXi on the x86 compute nodes, the VMware vCenter Server, and data stores. Finally, it outlines installing and configuring IBM SmartCloud Entry and workload management.
Learn about the IBM PureFlex Solution for SAP Business Suite (POWER / AIX). This paper provides reference architectures of how heterogeneous SAP landscapes can be consolidated using IBM PureFlex System. While running the core business applications on POWER nodes with AIX as operating system, complementary SAP components are added on x86 nodes. IBM PureFlex System enables a very tight integration of infrastructure components including servers, networking and storage. Seamless monitoring and management functions of the infrastructure are provided by the FSM. For more information on Pure Systems, visit http://ibm.co/J7Zb1v.
Visit the official Scribd Channel of IBM India Smarter Computing at http://bit.ly/VwO86R to get access to more documents.
Learn about IBM SmartCloud Virtual Desktop Infrastructure for Microsoft Windows Server 2012 VDI Reference architecture. This document describes the reference architecture for IBM SmartCloud Virtual Desktop Infrastructure with Microsoft Virtual Desktop Infrastructure (VDI) running on Microsoft Windows Server 2012. For more information on IBM Systems, visit http://ibm.co/RKEeMO.
Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
IBM SmartCloud Desktop Infrastructure (SDI) is IBM’s answer to end-user virtualization and integration needs. It offers robust virtual desktop solutions, infrastructure, and services designed to make the deployment of virtual desktops easier as is based on a reference architecture approach. As such, IBM SDI supports a wide range of hardware, hypervisors and software platforms from multiple vendors, providing a high degree of flexibility and customization choices. IBM SDI helps offer a more cost-effective, manageable, virtual desktop environment for a wide range of customer sizes, user types and industry segments. For more information on IBM Systems, visit http://ibm.co/RKEeMO.
Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.
This document provides an overview of an IBM reference architecture for implementing high availability and disaster recovery for Microsoft SQL Server 2012 using AlwaysOn Availability Groups. The solution leverages IBM Flex System x240 compute nodes, Flex System V7000 storage, and Storwize V7000 and V3700 storage. It allows for automatic failover between two nodes in the main data center and manual failover to a node in a remote disaster recovery site, with the possibility of some data loss during asynchronous replication. The document describes the requirements, hardware components, architectural design, and deployment considerations for the solution.
IBM Flex System Reference Architecture for Microsoft SQL Server 2012 High Ava...
Thought Equity Motion delivers video library management
1. IBM Systems and Technology Media and entertainment
Case Study
T3Media delivers video
library management
Using IBM LTO 5 tape and LTFS for federated
archive and cloud infrastructure
Headquartered in Denver, T3Media (formerly Thought Equity Motion)
Overview works with more than 400 rights holders globally, including some of the
world’s largest media companies.
The need
T3Media (formerly Thought Equity
The company increases the value of video content through its advanced
Motion) is expanding its hosted video
storage and delivery platform to offer an technology platform and licensing services. The company delivers large
enterprise scale video supply chain as a scale archive management and “smart content” metadata tools as a cloud
cloud service. service, providing greater control with reduced cost and complexity.
The solution Through its web platform and global sales force, the company licenses
Worked with IBM Business Partner sports, news, entertainment, editorial, and creative content to the world’s
Re-Store to deploy LTO Ultrium 5 tape leading producers in advertising, film, television, publishing, and interac-
with IBM Linear Tape File System™ at
tive media. This includes footage collections from BBC Motion Gallery,
several global locations; the data growth
rate on LTO 5 is approaching 100 TB per Paramount Pictures, Sony Pictures Entertainment, National Geographic,
month. The New York Times, and the NCAA.
The benefit
Lower ancillary costs for data storage; Aiming to reduce its clients’ costs while improving service levels and
greater transparency and reduced process efficiencies, T3Media is extending its hosted video platform as
complexity in licensing make costs a service offering. Mark Lemmons, CTO at T3Media, explains: “Our
more predictable; interoperable tape
format opens up new business
vision has been to create a lights-out solution for our library owners,
opportunities with clients. giving them a rich set of tools to manage their content archives and to
monetize them using our web platform. Simultaneously, we are continu-
ing to digitize our existing content libraries, adding breadth and depth
to existing content libraries, as well as new libraries. Our challenge was to
increase the reach of our platform through federation; LTO 5 tape with
Linear Tape File System (LTFS) is playing an important role in helping
us achieve that goal.”
New format for greater reach
The broadcast and media industries have grown accustomed to standards-
based interoperability for video recordings. A video tape recorded in
New York can be shipped to Tokyo and played back without difficulty
on standard hardware. However, when files are digitized and stored in
large hierarchical storage infrastructures, compatibility issues emerge.
2. IBM Systems and Technology Media and entertainment
Case Study
“Interoperability is very important in this industry and with the digital
migration the industry has recently taken some steps backwards in this
“When we were looking at regard, but LTFS is a refreshing step forward,” says Lemmons. “In the
extending the reach of past, having a ‘federated archive’ [locally accessible] of digital content was
our platform, we saw a simply cost prohibitive for some of our clients. When we were looking at
extending the reach of our platform, we saw a clear opportunity to team
clear opportunity to team with IBM and take advantage of its LTO 5 and LTFS technologies.”
with IBM and take
LTFS is a self-describing media format—effectively, a file system that
advantage of its LTO 5 is embedded in the cartridge itself—bringing a new level of portability
and LTFS technologies.” and interoperability to open systems tape storage. It enables files to be
dragged and dropped to and from cartridges, reduces complexity in data
—Mark Lemmons, CTO, T3Media management, and accelerates access to data.
“LTFS makes LTO 5 an easily readable media format,” says Lemmons.
“For clients that want a local archive of their content, either for disaster
protection or to accelerate access, that’s now an economically viable
option. It’s also something that we’re helping them to deploy.”
T3Media worked with IBM Business Partner Re-Store to deploy the
new LTO 5 solution, and is continuing to build it out across its two major
data centers in Laramie, Wyoming, as well as in London, Amsterdam and
Tokyo. The current growth rate for storage on LTO 5 at T3Media is
approaching 100 TB per month. All of this growth is new digital content,
either newly supplied as digital files by content owners or freshly digitized
by T3Media from video tape.
Future possibilities
As T3Media continues to extend the reach of its footage platform, the
company is looking to benefit from IBM solutions for cloud computing
and analytics.
Lemmons explains, “While we had solid IT infrastructure, and technical
capabilities in-house, we recognized that IBM could help us achieve
greater reach, in the sense of being able to meet local demands faster.
The IBM global cloud and LTFS could potentially make that significantly
faster than we could currently do it.”
He adds, “We’re a little further along the road when it comes to analytics.
The goal here is to help our clients understand the changing value of
their holdings and the most appropriate way to manage them. This will
include brand sentiment analysis, which can rapidly become very compli-
cated. For example, if a particular actor hits the big time, can our content
owners immediately spot that they have footage of a TV show in which
he was a child 30 years ago? How do we manage the metadata down to
2
3. IBM Systems and Technology Media and entertainment
Case Study
that level of detail? How much metadata can we afford to keep? This
feeds into considerations around the format in which you store the
Solution components
content, the resolution of the digital files, the ownership and rights,
Hardware and so on. The extremely rapid growth in digital media is making the
• IBM System Storage® TS3200 Tape
metadata challenge ever more complex. We see clear opportunities for
Library with LTO 5
using IBM analytics tools to help us cut through that complexity and
Software help our clients minimize costs and maximize value.”
• IBM Linear Tape File System™
Transforming storage
With LTO 5 tape and LTFS technology, T3Media has an open, interop-
“LTFS is delivering erable, low-cost option for the long-term storage of digital video assets.
“LTO 5 and LTFS significantly reduce the ancillary costs around stor-
transformational cost age,” says Lemmons. “This is a real game-changer from IBM: We can
savings, and it’s also just buy the library, the drives and the tapes, and we can very accurately
making it easier to determine my future per-TB costs. By contrast, the licensing model in a
traditional HSM solution is incredibly complex, so you can get hit with
expand, because our large unexpected costs. LTFS is delivering transformational cost savings,
costs are predictable. and it’s also making it easier to expand, because our costs are predictable.
This is a genuine competitive advantage.”
This is a genuine
competitive advantage.” In addition to cutting storage costs and providing greater transparency
for T3Media, the IBM technologies are opening up new business
—Mark Lemmons, CTO, T3Media development opportunities. “We can now meet the interoperability
needs of our clients at low cost, using a federated archive on LTFS,”
says Lemmons. “This is an exciting opportunity for us, because it makes
a local archive practical and affordable for many more of our clients,
not just those with highly developed IT organizations.”
He concludes, “We are deploying LTO 5 and LTFS everywhere we can
plug it in and deploying it on behalf of our clients. We are enthusiastic
about this technology, and can see it becoming the dominant storage
technology for our platform.”
For more information
Contact your IBM marketing representative or IBM Business Partner, or
visit the following website: ibm.com/storage/tape
To learn more about LTO 5 and LTFS, please visit:
ibm.com/systems/storage/tape/ltfs
For more information about Re-Store, visit www.Re-Store.net
To learn more about T3Media, visit the following website:
www.t3media.com
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