Finally, removing branded queries from Performance Max campaigns can be a calculated move that both saves money and draws in new clients. Before making a decision, it's crucial to balance the advantages and disadvantages of excluding branded queries and take into account the particular requirements and objectives of your company.

1. Thinking Of Excluding Branded Queries
from Your Performance Max
Campaigns?🤔
It can be challenging for advertisers to decide whether to exclude branded questions from Performance
Max campaigns. While branded searches can bring in high-quality visitors to your website, eliminating
them can help you save money and concentrate on luring in new clients. Making the best choice for your
organization requires carefully weighing the advantages and disadvantages of including or removing
branded queries. Here, we will discuss when brand exclusions are appropriate and when they aren't.
🙂When Brand Exclusions Make Sense?
In some circumstances, it may make sense to leave branded queries out of your Performance Max
campaigns. The following are some scenarios where brand exclusions are justified:
👉High brand search volume: Including branded searches can squander money if your brand is
well-known and has a high search traffic.
👉Launching a new product: Excluding branded questions can help you reach a wider audience and
build brand recognition for new products when you're launching a new product or service.
👉Budget constraints: By excluding branded queries, you can save money and direct resources toward
non-branded search phrases that may result in the acquisition of new customers.
👉Testing ad text: By excluding branded search phrases, you may assess how well your ad copy
performs for generic search terms.
It may be wise to exclude branded enquiries in order to save money and concentrate on luring in new
clients. You can use it to test the efficacy of ad text and gauge demand for new products.
🙄When Brand Exclusions Don’t Make Sense?
It might not always be the best for your company to exclude branded queries from Performance Max
campaigns. Brand exclusions are unnecessary in the following circumstances:
👉Your brand is not well-known: By omitting branded searches, you may be able to narrow your
audience and prospective traffic if your brand is not yet well-known or has a low search volume.

2. 👉Your branded search phrases have a high conversion rate. If this is the case, removing these terms
could have a detrimental effect on the effectiveness and profitability of your campaign.
👉You have a low volume of non-branded searches: If the volume of non-branded searches is minimal,
eliminating branded queries may narrow the scope of your campaign and produce a low level of traffic.
👉Increasing brand recognition is your main objective: If this is the case, omitting branded queries may
impede your efforts and reduce your exposure to potential clients.
Excluding branded questions can reduce your audience, have a negative effect on the effectiveness of
your campaign, and impede your efforts to build brand recognition.
🏁Conclusion
Finally, removing branded queries from Performance Max campaigns can be a calculated move that both
saves money and draws in new clients. Before making a decision, it's crucial to balance the advantages
and disadvantages of excluding branded queries and take into account the particular requirements and
objectives of your company.