Think outiside the Box
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This document lists various websites across different domains. It includes websites for search engines, blogs, image hosting, design, and type foundries. The websites cover a range of topics from Google as a search engine, to blogs about daggers, to hosting photos on Flickr, to websites for desktop images, fonts, and graphic design.
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3. Major Tire Industries in U.S
4. Three major changes in US Tire Industry
5. Emergence of RADIAL tires to replace older “bias” and “bias-belted” tires. Between 1971-91 radial’s share of unit sales increased from 32% to 95%.
6. Increased in foreign competition
7. Change in nature of demand from consumers and car makers.
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10. New tires in the U.S market declined
11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76%
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17. Market for Passenger Tires could be segmented in three ways
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CREATED BY
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The document discusses strategies for extending luxury wine brands to new markets. It notes that Chateau de Vallois currently sells 150,000 bottles annually of its Grand Vin at $999 per bottle, with the best remaining grapes used for 200,000 bottles of Puine. Clarie de Valhubert proposes introducing a new, more affordable $20-25 wine targeted at young drinkers, and investing in new marketing. However, others worry this could damage the brand. Potential options discussed include staying traditional, expanding internationally, partnerships, or a mid-range domestic and international wine at minimal risk. The document argues these insights apply to extending other luxury brands internationally or across price points.
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Social media requires companies to focus on their brand promise and get the basics right. While social media offers engagement opportunities, companies should not get distracted and lose sight of their core promise. Successful companies leverage social media while maintaining their brand promise, building trust by delivering on that promise, and continually improving. They also seek new advantages through innovation beyond familiar approaches.
Creativity in advertising-a havard business article
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This document discusses adaptive pricing strategies as an alternative to discounting during periods of low demand. It explains that adaptive pricing allows companies to adjust product attributes, offerings, or prices to appeal to different customer needs and values, without devaluing the brand through constant discounting. Examples mentioned include versioning products, offering different service levels or product configurations, and using loyalty programs. The document advocates that these strategies provide flexibility to both maintain prices and attract customers as the economy rebounds from recession.
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Grey worldwide strategic repositioning through crm
Grey Worldwide faced pressure to reposition itself due to changing market conditions. It developed a CRM philosophy called Grey Relationship Management (GRM) to take a more holistic, integrated approach to customer management. GRM aimed to create, identify, evaluate, capture, and enhance Grey's customer knowledge base and intellectual capital. It implemented tools like "Brand Futures+" and the "CRM Charter" to segment customers and develop customized CRM strategies. This strategic repositioning through CRM helped Grey Worldwide differentiate itself from competitors and build stronger customer relationships.
Saxonville sausage company
Saxonville is a family-owned sausage company that produces bratwurst, breakfast sausage, and Italian sausage called Vivio. While bratwurst sales were flat and breakfast sausage sales declined, Vivio sales grew significantly since its launch in 2002. Saxonville hired a consultant to conduct focus groups to understand the Italian sausage market better. The focus groups revealed Italian sausage was seen as a "meal solution" and identified six potential positioning strategies. Testing four mock branding concepts showed preferences for "Family Connection" and "Clever Cooking." However, research suggested "Clever Cooking" had broader appeal and was less susceptible to competition. It was recommended Saxonville develop a new premium brand with nationwide distribution, focused on its top
Disney consumer products
Harvard Business School Case study analysis
Disney Consumer Products: Marketing Nutrition to Children
Goodyear
Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY
2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions
3. Major Tire Industries in U.S
4. Three major changes in US Tire Industry
5. Emergence of RADIAL tires to replace older “bias” and “bias-belted” tires. Between 1971-91 radial’s share of unit sales increased from 32% to 95%.
6. Increased in foreign competition
7. Change in nature of demand from consumers and car makers.
8. FOUR major impacts of these changes
9. Demand for the passenger tires grew sluggishly
10. New tires in the U.S market declined
11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76%
12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions
13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as “THE GORILLA” in world tire industry
14. Goodyear ranked third in worldwide sales of new tires
15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71%
16. In 1981, company successfully launched the EAGLE
17. Market for Passenger Tires could be segmented in three ways
18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires
19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers
20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments.
21. Third segmentation was along brand classification It includes major brands, minor brands and private labels
22. Most consumers viewed tires as a “grudge purchase” An expensive necessity to keep vehicle in driving condition
23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction
24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours
25. CONSUMER SEGMENTS
26. Price constrained buyer
27. Value oriented buyer
28. Quality buyers
29. Commodity buyers
30. Wholesale distribution channels
31. Retail distribution channels
32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies
33. Just Tires was a new retail format under test by Goodyear
34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines.
35. Independent Dealers
36. Indepe
Branding yoga
Yoga originated in ancient India as a physical, mental, and spiritual practice. It has now become commercialized as a profitable business with different yoga entrepreneurs branding their own styles. While commercialization has increased yoga's accessibility, it has distanced modern yoga practices from their philosophical roots in Hinduism. There is debate around whether commercialization of yoga and branding of styles is appropriate given yoga's religious origins in India. Advocacy groups like the Hindu American Foundation aim to increase awareness of yoga's Hindu roots amid its growth as a global mass culture phenomenon.
Case analysis on What are Brands Good for?
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This document discusses guidelines for revitalizing declining or dead brands. It begins by providing an example of Oldsmobile, which lost its identity as an innovator and ultimately died. It then discusses factors that can lead to brand decline, such as poor product quality, price increases/cuts, brand neglect, and an inability to stay relevant to the target market. The document explains how brand equity is diminished when the differential effect, brand knowledge, and customer response are negatively impacted. Finally, it offers four guidelines for revitalizing brands: determining if the brand is worth reviving, taking a long-term perspective, carefully repositioning and investing in the brand to educate the market, and correcting any past mismanagement.
How can company exploit the potential of public
Public relations is the practice of managing information between an organization and individuals. It includes various programs to promote or protect a company's image or individual products in a credible way. There are several steps to effectively manage public relations, including press relations to develop good media relations, product publicity to sponsor efforts promoting specific products, and corporate communications to create a favorable view of the company among stakeholders. Other steps are lobbying to influence legislation, and counselling to advise management on adopting positive programs and practices.
How should sales promotion decision be made
Sales promotion decision making involves establishing objectives, selecting appropriate tools, developing programs, and evaluating results. Objectives may target consumers, retailers, or salesforce. Tools include consumer incentives like coupons, samples, and premiums or trade incentives like price discounts and free goods. Programs for consumers use tools tailored to market type and objectives, while trade programs focus on price discounts and allowances. Business promotions utilize trade shows, sales contests, and specialty advertising. Effective implementation and evaluation are also important.
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The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...CANSA The Cancer Association of South Africa
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
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https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/Strategies to rekindle the fire inside you and stay motivated.pdf
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Understanding of Self - Applied Social Psychology - Psychology SuperNotes
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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Think outiside the Box
- 37. 1. Why 2. Which 3. How 4. Where 5. What 6. When
- 39. 1. www.google.com 2. www.bendaggers.com 3. hdw.eweb4.com 4. thepaperwall.com 5. pinterest.com 6. Flickr.com 7. www.desktopimages.org 8. absolutfoundry.com 9. www.behance.net 10.www.theleagueofmoveabletype.com 11.fontfabric.com