The document discusses three key aspects of visual communication: strategy, smart design, and simplicity. It provides several examples and emphasizes removing unnecessary elements to focus on the essential. Quotes encourage connecting with human truth and feelings to engage audiences.

1. hello.
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7. DELETE! Start over!
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9. What is essential to communicating visually?
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10. What is essential to communicating visually?
Strategy
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11. What is essential to communicating visually?
Strategy
Smarts
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12. What is essential to communicating visually?
Strategy
Smarts
Simplicity
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14. A designer knows he has achieved
perfection not when there is nothing left
to add, but when there is nothing left to
take away. — Antoine De Saint Exupéry
Every element you add to a layout will reduce the importance of all the other
elements.
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15. Writers’ League of Texas
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29. Movie Poster
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36. Nimbus Unicycles
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38. “Stick to the human truth.
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39. “Stick to the human truth.
If it’s real for you, it will be
real for any audience.” - Will Chau
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41. If you feel it. It’ll come alive.
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53. XTrain
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55. Clients aren’t always right...
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56. Clients aren’t always right...
unless they’re signing the check.
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58. TRAIN
TRAIN
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59. TRAIN
TRAIN
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64. Bose
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73. Drink coffee.
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74. Drink coffee.
Lots of it.
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76. An idea is formed in our head,
and comes from our heart
and is crafted through our hand.
We are designers.
Each of us can make a difference,
and together we can do great things.
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78. thanks.
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