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Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




                  Expectation and Visual Stimuli




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                                      E Hwan Eileen Park




               Hypothesis:
               This thesis presents the hypothesis that unanticipated
               visual stimuli in public spaces may increase engagement
               and interactivity.

               Public spaces are filled with barrage of information from
               advertisement, art, and signage.

               High level of perceptual load is significantly affected
               by expectation, and without a surprise factor, the
               brain could easily edit information out once primary
               expectation is fulfilled.

               Such hypothesis could open a new channel for the
               detection of information against the desensitization due
               to information overload.




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




               Perceptual Research:


                      “The mind is not a camera”

                       - Stephen Kosslyn, Psychologist




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                                 E Hwan Eileen Park




               Looking but not Seeing

               “One conclusion of the inattentional
               blindness work has been that we see far
               less of our world than we think we do.”

               - Daniel J. Simons, Head of Visual Cognition Laboratory




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




                   http://www.youtube.com/watch?v=Ahg6qcgoay4




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




               Dazzle Camouflage




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




               Engagement 1950-70s:

               The Depth Approach
               “Manipulating consumers beneath their
               level of awareness in the patterns of
               their everyday lives to affect their daily
               act of consumption.”

               - Vance Packard, “The Hidden Persuaders”




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                                   E Hwan Eileen Park




               Public Space:
               The design of space carries power: the configuration
               of the built environment (space) influences human
               interactions.




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




               Christo and Jeanne-Claude
               The Gates, Central Park




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




               Conclusion:




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




               Possible Project Ideas:




Hypothesis    Perceptual Research     Engagement   Public Space
Expectation and Visual Stimuli 2010                               E Hwan Eileen Park




Hypothesis    Perceptual Research     Engagement   Public Space

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Thesis1

  • 1. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Expectation and Visual Stimuli Hypothesis Perceptual Research Engagement Public Space
  • 2. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Hypothesis: This thesis presents the hypothesis that unanticipated visual stimuli in public spaces may increase engagement and interactivity. Public spaces are filled with barrage of information from advertisement, art, and signage. High level of perceptual load is significantly affected by expectation, and without a surprise factor, the brain could easily edit information out once primary expectation is fulfilled. Such hypothesis could open a new channel for the detection of information against the desensitization due to information overload. Hypothesis Perceptual Research Engagement Public Space
  • 3. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Perceptual Research: “The mind is not a camera” - Stephen Kosslyn, Psychologist Hypothesis Perceptual Research Engagement Public Space
  • 4. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Looking but not Seeing “One conclusion of the inattentional blindness work has been that we see far less of our world than we think we do.” - Daniel J. Simons, Head of Visual Cognition Laboratory Hypothesis Perceptual Research Engagement Public Space
  • 5. Expectation and Visual Stimuli 2010 E Hwan Eileen Park http://www.youtube.com/watch?v=Ahg6qcgoay4 Hypothesis Perceptual Research Engagement Public Space
  • 6. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Dazzle Camouflage Hypothesis Perceptual Research Engagement Public Space
  • 7. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Hypothesis Perceptual Research Engagement Public Space
  • 8. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Engagement 1950-70s: The Depth Approach “Manipulating consumers beneath their level of awareness in the patterns of their everyday lives to affect their daily act of consumption.” - Vance Packard, “The Hidden Persuaders” Hypothesis Perceptual Research Engagement Public Space
  • 9. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Hypothesis Perceptual Research Engagement Public Space
  • 10. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Public Space: The design of space carries power: the configuration of the built environment (space) influences human interactions. Hypothesis Perceptual Research Engagement Public Space
  • 11. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Christo and Jeanne-Claude The Gates, Central Park Hypothesis Perceptual Research Engagement Public Space
  • 12. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Conclusion: Hypothesis Perceptual Research Engagement Public Space
  • 13. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Possible Project Ideas: Hypothesis Perceptual Research Engagement Public Space
  • 14. Expectation and Visual Stimuli 2010 E Hwan Eileen Park Hypothesis Perceptual Research Engagement Public Space