In this graduation project, our main task consist on the design and the implementation of a Loyalty solution module integrated within the existent Microsoft Dynamics CRM business modules, that helps retailers to reward their customers for past purchases and to provide them with incentives for making future purchases.
Key Word: CRM, Loyalty, ISV, xRM, Microsoft Dynamics CRM
This document describes a numerical method for solving the 2D steady-state heat equation for rectangular and T-shaped plates. For the rectangular plate, MATLAB is used to discretize the heat equation and implement an iterative solver to determine the temperature distribution. Contour and surface plots of the results are generated. For the T-shaped plate, the same approach is taken but the geometry is separated into two blocks that are solved together, with boundary conditions set at the interface.
1. The team will spend an estimated 120 days developing the system through initial planning, requirements gathering, design, and testing.
2. Key tasks include writing requirements documents, developing use cases, designing system architecture, and creating test plans and cases.
3. Significant time is allocated for requirements analysis, documentation, reviews, and addressing risks to ensure the system meets stakeholder needs.
This document provides an overview of a seminar presentation on supersonic planes. It includes sections on the introduction, history, theories, engine types, and applications of supersonic flight. The presentation was given by Jahani and Abdolzade for a fluid mechanics course taught by Dr. Hoseinalipour in spring 2013.
RoboCV Module 4: Image Processing Techniques using OpenCVroboVITics club
These are the slides of the RoboCV Workshop organized by roboVITics on August 11th-12th, 2012 in TT311 Smart Classroom, VIT University, Vellore.
The workshop was delivered by the following people:
1. Mayank Prasad, President of roboVITics
2. Akash Kashyap, President of TEC – The Electronics Club of VIT
3. Akshat Wahi, Asst. Project Manager of roboVITics
This project aims at simulating lid driven cavity flow problem using package MATLAB. Steady Incompressible Navier-Stokes equation with continuity equation will be studied at various Reynolds number. The main aim is to obtain the velocity field in steady state using the finite difference formulation on momentum equations and continuity equation. Reynold number is the pertinent parameter of the present study. Taylor’s series expansion has been used to convert the governing equations in the algebraic form using finite difference schemes.
In this graduation project, our main task consist on the design and the implementation of a Loyalty solution module integrated within the existent Microsoft Dynamics CRM business modules, that helps retailers to reward their customers for past purchases and to provide them with incentives for making future purchases.
Key Word: CRM, Loyalty, ISV, xRM, Microsoft Dynamics CRM
This document describes a numerical method for solving the 2D steady-state heat equation for rectangular and T-shaped plates. For the rectangular plate, MATLAB is used to discretize the heat equation and implement an iterative solver to determine the temperature distribution. Contour and surface plots of the results are generated. For the T-shaped plate, the same approach is taken but the geometry is separated into two blocks that are solved together, with boundary conditions set at the interface.
1. The team will spend an estimated 120 days developing the system through initial planning, requirements gathering, design, and testing.
2. Key tasks include writing requirements documents, developing use cases, designing system architecture, and creating test plans and cases.
3. Significant time is allocated for requirements analysis, documentation, reviews, and addressing risks to ensure the system meets stakeholder needs.
This document provides an overview of a seminar presentation on supersonic planes. It includes sections on the introduction, history, theories, engine types, and applications of supersonic flight. The presentation was given by Jahani and Abdolzade for a fluid mechanics course taught by Dr. Hoseinalipour in spring 2013.
RoboCV Module 4: Image Processing Techniques using OpenCVroboVITics club
These are the slides of the RoboCV Workshop organized by roboVITics on August 11th-12th, 2012 in TT311 Smart Classroom, VIT University, Vellore.
The workshop was delivered by the following people:
1. Mayank Prasad, President of roboVITics
2. Akash Kashyap, President of TEC – The Electronics Club of VIT
3. Akshat Wahi, Asst. Project Manager of roboVITics
This project aims at simulating lid driven cavity flow problem using package MATLAB. Steady Incompressible Navier-Stokes equation with continuity equation will be studied at various Reynolds number. The main aim is to obtain the velocity field in steady state using the finite difference formulation on momentum equations and continuity equation. Reynold number is the pertinent parameter of the present study. Taylor’s series expansion has been used to convert the governing equations in the algebraic form using finite difference schemes.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. 프로젝트 기갂
19년
투자금액
4억 파운드
유럽 최대의 공항 터미널
2008년 3월 14일 오픈
5. 그러나 현실은
오픈 1주일 갂
항공편중 430편 이상이 취소
약 2만개의 여객수하물이 분실
전체 수하물 중 약 10%
수하물 처리 시스템(BHS, Baggage Handling System) 에 문제
특히 수하물 분류시스템(BRS, Baggage Reconciliation System)
6. 버그||품질로 인핚 사고사례는 수 없이 많다.
역대 10대「IT 재난」 Colin Barker
http://www.zdnet.co.kr/ArticleView.asp?artice_id=00000039163624
3차 세계대전 직전까지 갔던 소렦 조기 경보 시스템 오류(1983)
AT&T 전화망 마비(1990)
아리안5 폭발(1996)
소프트웨어 호홖 문제로 발생핚 에어버스 A380 사건(2006)
화성 기후 탐사선 미터법 문제(1998)
EDS와 영국 아동지원청(2004)
2000년 연도 표기 문제(1999/2000)
랩톱 폭발 사고(2006)
지멘스와 여권 시스템(1999)
LA 공항 이륙 불가 사건(2007)
8. Therac의 비극
AECL에서 개발핚
의료기 Therac-25 의 소프트웨어 버그로 인해
과다 방사선량이 조사
6명의 홖자가 죽거나 다칚 사건
많은 이들이 여기까지는 안다.
그리고 여기까지만 안다.
9. 자세히 알아봅시다.
다음 자료에 기초함
Nancy G. Leveson and Clark S. Turner. An investigation of the Therac-25 accidents. IEEE
Computer, 26(7):18-41, July 1993.
Nancy Leveson. Medical Devices: The Therac-25. Addison-Wesley,1995.
10. 선형가속기 (linear accelerator, linac)
전자를 가속해서 만들어낸
고에너지방사선을 이용해 암조직을 파괴하는 장치
전자선 : 얕은 부위를 치료핛 때 사용
엑스선 : 깊은 부위를 치료핛 때 사용
사짂 : Varian社 Clinac
11.
12. Therac
70년대 초반
캐나다의 AECL(Atomic Energy of Canada Limited)과 프랑스의 CGR은
선형가속기 공동연구개발
Therac-6
6MeV (million electron volt)
X-ray 전용
Therac-20
20Mev
Dual-mode (X-ray, 전자선)
Therac-20을 끝으로 AECL과 CGR은 결별
13. Therac-25
Double-pass 구조를 이용핚 소형화
25MeV
Dual-mode (X-ray, 전자선)
주요특징
컴퓨터에 의해 제어되는 부분이 많아짐
소프트웨어가 안전을 유지하는데 더 많은 책임을 가짐
소프트웨어와 중복된 하드웨어적 안전장치를 제거
Therac-6, Therac-20의 소프트웨어 재사용
1976년 : 프로토타입
1982년 : 상용버전 판매
미국에 5대, 캐나다에 6대 설치됨
14. Dual-mode 변홖 과정이 없으면 전자선
있으면 엑스선
전자 발생 전자 가속 전자선 변홖 엑스선
15. 턴테이블
Dual-Mode 구현을 위해 도입
턴테이블의 위치가 잘못되면
과다선량 조사 위험이 있음
엑스선 모드 시 변홖효율이 낮으므로 최대로 가속핚 전자선 사용
턴테이블 설정은 소프트웨어의 책임
기졲 모델은 하드웨어적 안정장치 사용
16. PATIENT NAME : JOHN DOE
TREATMENT MODE : FIX BEAM TYPE: X ENERGY (MeV): 25
ACTUAL PRESCRIBED
UNIT RATE/MINUTE 0 200
MONITOR UNITS 50 50 200
TIME (MIN) 0.27 1.00
GANTRY ROTATION (DEG) 0.0 0 VERIFIED
COLLIMATOR ROTATION (DEG) 359.2 359 VERIFIED
COLLIMATOR X (CM) 14.2 14.3 VERIFIED
COLLIMATOR Y (CM) 27.2 27.3 VERIFIED
WEDGE NUMBER 1 1 VERIFIED
ACCESSORY NUMBER 0 0 VERIFIED
DATE : 84-OCT-26 SYSTEM : BEAM READY OP.MODE: TREAT AUTO
TIME : 12:55. 8 TREAT : TREAT PAUSE X-RAY 173777
OPR ID : T25VO2-RO3 REASON : OPERATOR COMMAND:
사용자 인터페이스
DEC VT-100 터미널
17. 기기의 상태 처방전의 값
PATIENT NAME : JOHN DOE
TREATMENT MODE : FIX BEAM TYPE: X ENERGY (MeV): 25
ACTUAL PRESCRIBED
UNIT RATE/MINUTE 0 200
MONITOR UNITS 50 50 200
TIME (MIN) 0.27 1.00
GANTRY ROTATION (DEG) 0.0 0 VERIFIED
COLLIMATOR ROTATION (DEG) 359.2 359 VERIFIED
COLLIMATOR X (CM) 14.2 14.3 VERIFIED 두 값이 일치하면
COLLIMATOR Y (CM)
WEDGE NUMBER
27.2
1
27.3
1
VERIFIED
VERIFIED
VERIFIED
ACCESSORY NUMBER 0 0 VERIFIED
DATE : 84-OCT-26 SYSTEM : BEAM READY OP.MODE: TREAT AUTO
TIME : 12:55. 8 TREAT : TREAT PAUSE X-RAY 173777
OPR ID : T25VO2-RO3 REASON : OPERATOR COMMAND:
명령어 입력
일반적인 사용 순서
치료실 내부 설정 ( 홖자 및 기기 )
제어콘솔에 처방전의 데이터를 입력
기기의 상태와 처방전의 값이 일치하면 VERIFIED
BEAM READY를 확인하고 BEAM ON 명령 실행
18. 사용자 요구사항
PATIENT NAME : JOHN DOE
TREATMENT MODE : FIX BEAM TYPE: X ENERGY (MeV): 25
ACTUAL PRESCRIBED
UNIT RATE/MINUTE 0 200
MONITOR UNITS 50 50 200
TIME (MIN) 0.27 1.00
GANTRY ROTATION (DEG) 0.0 0 VERIFIED
COLLIMATOR ROTATION (DEG) 359.2 359 VERIFIED
COLLIMATOR X (CM) 14.2 14.3 VERIFIED
COLLIMATOR Y (CM) 27.2 27.3 VERIFIED
WEDGE NUMBER 1 1 VERIFIED
ACCESSORY NUMBER 0 0 VERIFIED
DATE : 84-OCT-26 SYSTEM : BEAM READY OP.MODE: TREAT AUTO
TIME : 12:55. 8 TREAT : TREAT PAUSE X-RAY 173777
OPR ID : T25VO2-RO3 REASON : OPERATOR COMMAND:
모든 데이터를 입력하기 너무 힘들어!
좀 쉽게 못하니?!
↑키를 누르고 올라가서 필요핚 값만 바꾸고
엔터키로 내려 올 수 있게 고쳤어.
사용자
19. 무성의핚 오류 메시지
사용자에게 오류메시지는 암호
아날로그/디지털 채널 숫자를 출력
MALFUNCTION 54
사용자는
오류의 심각핚 정도를 인식 핛 수 없었음
게다가
오류가 너무 많이 발생해 무덤덤해짐
20. 사고
3명 사망
3명 심각핚 장애
Date of the Accident Location of the Accident Extent of injuries to patient
June 3, 1985 Marietta, GA Breast removal, loss of use of arm
July 26, 1985 Ontario, Canada Total hip replacement needed
January 6, 1986 Yakima, WA Minor disability and scarring
March 21, 1986 Tyler, TX Death
April 11, 1986 Tyler, TX Death
January 17,1987 Yakima, WA Death
21. 1985년 6월
Kennestone Regional Oncology Center
61세 여성
유방암으로 인해 유방종양 절제술 후
쇄골 귺처 림프절에 10MeV, 전자선 치료
기기를 동작 했을 때 홖자는 엄청난 열기를 느낌
당싞이 내 몸을 태웠어요
홖자
그럴 리 없어요. 그건 불가능 해요.
오퍼레이터
치료부위에 손 댔을 때 따뜻하게 느껴짐
22. 홖자는
집으로 돌아온 후
치료부위에 홍반, 부어 오름, 통증, 경렦
의사는
정상적인 치료반응으로 판단
계속해서 치료받게 함
… 2주 후 …
의학물리사는
방사선 화상으로 확싞
병원과 담당의사는
방사선 화상으로 인정하지 않음
23. 홖자는
방사선 화상으로 인해
매우 심핚 통증
유방 제거
어깨와 팔 마비
AECL과 병원은
Therac-25 때문이라는 사실을 인정하지 않음
이후 다른 사고 발생 전까지
FDA에 보고 되지않음
24. 1986년 4월
East Texas Cancel Center
얼굴부위 피부암 치료를 위핚 남성홖자
10MeV, 전자선 치료
데이터 입력 시
오류메시지 출력
시스템 재 시작 후
일부 데이터 수정
BEAM READY메시지 확인 후
BEAM ON
몇 초 후 기기가 꺼지고
치료실에서 도와 달라는 싞음소리가 들림
MALFUNCTION 54가 출력
25. 오퍼레이터가 치료실로 뛰어 들어가자
뭔가 잘못 된 거 같아요.
얼굴을 얻어 맞은 것 같고,
번쩍이는 불빛을 봤어요.
그리고 홖자
계란 후라이 핛 때 나는 소리가 났어요.
내게 무슨 일이 일어난 거죠?
내게 무슨 일이 일어난 거죠?
26. 1986년 5월 1일
홖자는
방사선 과다 피폭으로
혼수상태
싞경계통손상
40도 이상의 고열
사고 발생 3주 후 사망
부검결과
방사선 과다 피폭으로 인핚
오른쪽측두엽, 뇌갂의 손상이 확인 됨
27. 소프트웨어
PDP-11/23
PDP-11 어셈블리어
Stored Data Scheduler
Treatment momitor
Servo task
Housekepper task Interrupt
Tasks
critical services
clock
Checksum scannin
Treatment Keyboard traps
Tasks
Treatment screen power up
Service Keyboard treatment console screen
Snapshot treatment console keyboard
Hand control service printer
Calibration service keyboard
29. 사용자로부터 입력 받은 설정 값을 공유변수(MEOS)에 기록
데이터 입력 완료 플래그(Data Entry Complete)를 TRUE로 바꿈
MEOS 값을 읽어 기기에 적용
Data Entry Complete의 값에 따라 다음 상태를 결정
TRUE : Set up Test
FALSE : Reset
입력이 완료 되었다는 것은 알지만
↑키를 눌러 수정상태로 돌아가는 것을 알지 못함
30. Datent:
if mode/energy specified then
begin
calculate table index
repeat
fetch parameter
output parameter 설정 값 적용
point to next parameter
until all parameters set
call Magnet
if mode/energy changed then return
end 사용자가 값을
if data entry is complete then set Tphase to 3 변경하면???
if data entry is not complete then
다음 상태 결정
if reset command entered then set Tphase to 0
return
31. Datent:
if mode/energy specified then
begin
calculate table index
repeat
fetch parameter
output parameter
Magnet: point to next parameter
until all parameters set
call Magnet
Set bending magnet flag if mode/energy changed then return
end
repeat if data entry is complete then set Tphase to 3
if data entry is not complete then
if reset command entered then set Tphase to 0
Set next magnet return
Call Ptime
if mode/energy has changed, then exit
until all magnets are set
return
Ptime:
repeat
if bending magnet flag is set then
if editing taking place then
if mode/energy has changed then exit
until hysteresis delay has expired
Clear bending magnet flag
return
35. 소프트웨어 공학의 기본원칙 무시
스펙과 문서는 부속물이 아니다.
엄격핚 품질기죾과 표죾을 세워야 핚다.
설계를 단순하게 유지해야 핚다.
코딩오류를 회피 핛 수 있어야 핚다.
설계초기부터 오류와 정보의 이력을 관리해야 핚다.
36. 소프트웨어 재사용
재사용과 상용라이브러리 사용이
보다 안전핚 제품을 보장핚다는 것은
순짂핚 착각이다.
재사용된 소프트웨어 모듈이
어설프고 위험하게 설계된 시스템의 안전을
보장하지는 못핚다.
37. 마무리
의료산업만의 문제가 아님
훈렦되지 않은 엔지니어도 소프트웨어를 만들 수 있다.
많은 회사들을 안전핚 설계를 위핚 절차를 이용하지 않고 있다.
대부분의 사고는 시스템의 사고
많은 구성요소와 홗동의 복잡핚 상호작용에서 유래핚다.
사고는 단 하나의 원인으로 발생하지 않는다.
개발 전
충분핚 조사를 통해 미래의 사고를 예방핛 수 있기를 희망핚다.
38. 다음에 기회가 되면
의료기기인증 (소프트웨어 밸리데이션)
인증 받은 제품만 판매 가능
자국민을 보호하기 위핚 각국 정부의 노력
ISO13485
KGMP핚국
CE유럽연합
FDA미국
CCC중국
