Thed 730 cruise project(concept/service design)

EVENTS ON “DISNEY MARVEL” CRUISE SHIP
THED 730 CONCEPT DESIGN

THEMED PLAYGROUND ON THE CRUISE

PRO: GEORGE A. HEAD

STUDENT: WENDELL HUANG

Motivation of the Project
NEVER STOP PLAYINGMany kids video games

There are not going to become Harry Potter,
but they may have to wear glasses.

Stop for a while and enjoy the cruise trip!
kids on the trip
Exciting at the beginning
Boring in a long trip…
Similar scenes
Similar activities
Home sick
(Video games sick)
…

For all people Focus on younger kids
Exciting
loyal caribbean Disney
Huuuuge!!!
Never seem before!!
Unique activities!!
Extend of Disneyland!!
Unique Stories!!
Cultural!
SUCCESSFUL EXAMPLES

How about Focus on elder kids?
What they like?
What they need?
Around 8-12

Stories Games
Sports Travel Colorful
Awards
Heros
Comics AnimationsToys
. . .
What they like?

Mental Phisical
Self-cognition
Communication skills
Confidence
Honor
…
Memory
Strength
Stamina
Agile
Operation
…
GROWING
FAST
What they need?
Think
Play
Win
Practice
Move
Fight
(Kids around 8-12)
SHAPING
CHARACTOR

Puzzle games
CompetitionParkour
Video gamesThink Play
WinExercise

DREAM
FANTASY
MAGIC
WONDER
…
MARVEL
STORIES/THEME

SUPERHEROS COMPETITION TEAMWORK

THEME
STORY
GAMES
COMPETITION
CRUISE
EXPERENCE
TOUR DESTINATION
MARVEL
SUPER HERO
KIDS
DEFEND

THEME
STORY
GAMES
COMPETITION
CRUISE
EXPERENCE
TOUR DESTINATION
MARVEL
SUPER HERO
KIDS
DEFEND
MARVEL

A.Isolate/small society
B.Time (Many days)
C.Happened at night
…
Concentrate / Events
Big Event
Better effects
…
OPPORTUNITIES
CHALLENGE
Story-Theme-Event
Unique
Epic Experiences

MAKE IT UNIQUE EXPERIENCE
MAKE IT DIFFERENT
MAKE IT A SHOW

CRUISS TRIP
Sailing Away
Destination 1
D1
D2
D6
Destination 2
Destination 3
Destination 4
Going Back
The choice
D5
S.H.I.E.L.D. Training
Teamwork
Final Boss
New Heroes
The Marvel cruise
S.H.I.E.L.D. Base
Alien Base
The Final Boss
The Stage
CHOOSE KIDS
FORM UP TEAMS
Team competition
Shooting Game
Puzzles
Cooperation game
Award
THEME EVENTSTORY
D3
D4
Training Play Ground
Entrance Of Alien Base
Alien War
Escape
Crisis
Small attractions
Puzzles
celebration
BEGINNING
main EVENTS
relax
celebration

CRUISS TRIP
Sailing Away
Destination 1
D1
D2
D6
Destination 2
Destination 3
Destination 4
Going Back
The choice
D5
S.H.I.E.L.D. Training
Teamwork
Final Boss
New Heroes
The Marvel cruise
S.H.I.E.L.D. Base
Alien Base
The Final Boss
The Stage
CHOOSE KIDS
FORM UP TEAMS
Team competition
Shooting Game
Puzzles
Cooperation game
Award
THEME EVENTSTORY
D3
D4
Training Play Ground
Entrance Of Alien Base
Alien War
Escape
Crisis
Small attractions
Puzzles
celebration

S.H.I.E.L.D. is looking for younger talented heroes to reinforce the earth
defendant power. The new headquarter, Phil Coulson, set up the new
S.H.I.E.L.D. base to accept and training new younger Avengers group.
THE CHOICE1
Now, any kids around 8-12 years old whom has the passion and courage
in protecting out planet can come to the S.H.I.E.L.D. new basement to
accept the hero’s training.

Chose the hero you want to become!
Play corresponding games and achieve higher rank!

EVENT 1 THEME: HEROES MEMORY ROOM
At the entrance of the cruise, all kids will gain a small card (it could also be small toys or
accessories) with chip. They can insert the card in the machines which representative
different heroes in the lobby to acquire coins of the hero they chose. These coins will be
the tickets for some small game in the future.
When the cruise sailing away from the harbor, the games begin. Kids can start to ﬁnd
many small attractions in different hero’s’ theme (will shown on map or mobile devices)
all around the cruise.

EVENT 1 THEME: HEROES MEMORY ROOM
Action Game Puzzle Video Game
When the cruise sailing away from the harbor, the games begin.
-Kids can start to ﬁnd many small attractions in different hero’s’ theme (will shown on map or mobile devices)
all around the cruise.
-Though playing games in different attractions, kid can acquire credits and show they abilities.
The game could last for one or two days; after that, the kids ﬁnished all attractions in with highest credits would
be chosen as the new agent of S.H.I.E.L.D.

EVENT 1 DETAILS
(3) The small attractions could be some video games or action games that both
entertain the kid and test their abilities. The game happened only at the time
when people on the cruise.
(1) The cards and the coins could only acquire though taking the cruise trip and
change though the seasons or years, they will be the limited version of collection.
(2) Kids chosen different heroes need to play different set of attractions (shown in
the map of mobile devices) to acquire their credits, the top 4 of the certain hero’s
group will be the winner of their group. So if there are 6 different heroes, 24 kids
will be chosen.

S.H.I.E.L.D. TRAINING2
24 champions are chosen to accept the S.H.I.E.L.D. training. They are leaded
into the secret S.H.I.E.L.D. base to meet their advisors. These champions will
be taught to use the weapons and armors.

S.H.I.E.L.D. TRAINING2
The most talented weapon scientist in the world, Tony Stark, designed these
weapon bases on the abilities of different heroes. These outﬁts will give the
user part of the hero’s abilities and protect them from vital damages.

EVENT 2 THEME: S.H.I.E.L.D. BASE
The champions of the last game are gathered in the S.H.I.E.L.D. base. Stuffs will dress like agent of
S.H.E.I.L.D. to introduce the whole game to the players. The kids will get information and task front the Phil
Coulson on the screen and feel like they are really become the agents.
The stuffs will teach them how to use all the equipment and guild them to suit up. The base are also installed
some samples of the other games and the kids can practice them there.

EVENT 2 THEME: S.H.I.E.L.D. BASE
Finally, 24 kids will be randomly picked to ﬁll up four teams; each team has six kids with
different hero’s equipment and they will be leaded to next stage to play team
competition game.

Form up the teams!
Ready fro the competition!

EVENT 2 DETAILS
(1) The S.H.I.L.E.D. base is an indoor playground installed with stages and
screens. At the beginning it just open for the champions, but after the training
event it will be used as a merchandise store selling toys or suits for kids.

EVENT 2 DETAILS
(2) There are storage spaces hidden under the stage; advisers can control and
raise the equipment hidden below.

COMPETITION3
VS
Being S.H.I.E.L.D. agents means lots of
challenge and danger,
your need to learn to trust and rely on your
partners!
Your new mission is to win the other teams in the
competition and be the best team.

EVENT 3 THEME: S.H.I.E.L.D. PLAYGROUND
-Four teams are set up to play the team competition game. There is a serious of parkour
games and puzzle games challenging kids’ abilities in many aspects.
-The playground of competition game is put on the deck of the cruise, it contains water
pools with platforms and facilities, platforms and some devices for puzzle games.

EVENT 3 THEME: S.H.I.E.L.D. PLAYGROUND
-To protect the kids, all of them are made of soft materials. The audiences on the deck
can watch and cheer up for the teams. The best team can get priority to choose the
newest powerful weapons for next game, and they also will gain especial rewards.

EVENT 3 DETAILS
(1) This part of the game could both held during the daytime or at night and this
playground could be use as the leisure pool when the game ﬁnished.
(3) During the game, the parents of the kids will be invited to a certain area to watch
the game, and they will be informed to join the secret mission in the future.
(2) Kids in the same team could be divided into 2 small groups while playing the
game; one of them may play the puzzle games to support the other group. If one of
the groups failed, the other group may need to accept some funny safe
punishments.

CRISIS4
Thor’s brother, Rocky stole the cube of the cosmic cube and want to use it to
conquer the world! He also used the power of the cube to compel some of the
hero’s parents to ﬁght for him! Your parents are taken into the alien space; we
need to salve the puzzle and track parents’ location in order to save them!

-At the end of the last competition game (could also be the time when the winners
accepting award), all the screens on the deck suddenly show Rocky’s face and the
event starts.
EVENT 4 THEME: ENTRANCE OF THE DARK SPACE
-The parents will be taken inside the shooting playground and prepare for acting the
enemies in the shooting game. After all the parents were taken in to the shooting
playground, the door will close; the kids should ﬁnish a puzzle game to reopen it,
then they can prepare and start the shooting game.

(1) This event should happen at night to gain the best effect, but it should have enough
time left for the shooting game.
EVENT 4 DETAILS

EVENT 4 DETAILS
(2) The parents will be informed before this event and learn the rules and details; the
time of the puzzle game would be long enough for the parents to suit up and prepare
for the game.

EVENT 4 DETAILS
(3) When the players ﬁnish the puzzle, the screen will show a video to tell the story and
inform people the theme of the shooting game, and then the adviser can lead them to
the base to explain the details and let them suit up.

EVENT 4 DETAILS
(4) There are standard weapons and limited upgraded weapons; the winner group can
choose more updated weapons.

ALIEN WAR5
As the heroes open the door of alien space, S.H.I.E.L.D. bring them weapons.
Heroes are ready to attack!

ALIEN WAR5
The heroes have no choice but shot the agent down, but the agent is still alive
because of the suit. The agent tells heroes that he can be revive though change
the energy source of the suit; his suit and weapon could be repaired.
When they get in the space, an agent compelled by Rocky
raises his gun toward them!

ALIEN WAR5
Heroes found it and repair the agent’s weapon. After that, they found more energy
source and meet heroes’ parents, they save them from Rocky’s compel, too.
Finally,with their help,heroes reach the control room.

EVENT 5 THEME: INSIDE THE ALIEN SPACESHIP
-The shooting game happens in a large indoor playground. The theme of the playground
is the alien’s spaceship;many screens and electric targets will be installed inside.
-The screen shows the video that could extend the game space, telling the stories and
also provide targets like shooting video games.

EVENT 5 THEME: INSIDE THE ALIEN SPACESHIP
-The players should clear all enemies both in the screens and outside the screens and
ﬁnd some important items to escape the space.
-At the beginning, players will engage an agent. After defeats the agent, he will teach
players how to use energy source to save the agents.
-In some open area, the players will engage the enemies that act by their parents and start
the shooting competition game.

(3) The games in this playground could have different rules; it could be Players clear all
the stage and count the time, or Players VS Player, or separate the playground into
different parts and let different teams ﬁnish different missions… When this event is over,
this playground could be used as a video game center or PVP shooting playground, too.

All of Players’ weapons are installed with signal projector, speaker, and light, vibrate kit
and reload kit. Depend on different hero the player choose, the weapon could have
different appearance and abilities; it may have more capacity of “bullets”, or has
crossbow appearance with special “bullets”…While pulling the trigger, the gun will
shine, vibrate and sound like real gun.
Lower damage
vibrate kit
Signal receiver& light
Update Slot
Signal projector(screen)
Signal projector(player)
Trigger
Reload kit
Upgrade Aim System
Cross bow
(increase damage)
shake to reload
can’t be hit

infrared ray
receiver
speaker
signal receiver
vibrator
light
-The suit of the player contains many inductors with speaker, light and vibrates kit in.
When the inductors getting shot, they will start to vibrate and change the light color;
when “damage” accumulate, they will be “broken” and disable the player’s weapon for a
while. Some events in the shooting game can cause “damage”, too.
-The players’ parents or stuffs will join the game and be their enemies. Players can
defeat their parents though disable all parts of their suits. After that, the players can
revive them though some actions like putting speciﬁc item (energy sources) in their suits
and convert some of them into their allies.

ESCAPE6
Hero’s successfully destroyed the aliens’ base, it will be explore in 5
minutes! Can they defend the last wave of enemies and ﬁnd the way
out?
SUCCEED or FAIL?

PUZZLEDEFEND
In The ﬁnal room of the playground, players should defend the enemies while solving the
puzzle. When succeed, they can take the lift to the upper ﬂoor.

The aliens are defeated. Well-done heroes!! But roki use the cosmos cube to
create a deadly weapon!! All the heroes are gathered in this game to join the
ﬁnal battle. Stop him and destroy the weapon!!
FINAL BOSS

Disable all Water Cannons!
Water prove weapons
screenspeaker
receiver
water cannon
water cannon
fence(soft)
water recycle hole

NEW HEROS8
Thank you heroes! You ﬁnished all the missions and save
the world! You will receive the award from Asgard! Let’s
celebrate and cheer for the new heroes!

Dance Firework
FoodsDrinks celebration
music
awards
…

Thed 730 cruise project(concept/service design)

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