Some social media lessons, for your kids. Teach them how to knock together a good integrated brand campaign on a small budget :)

1. By Adam Larter
integrated

2. There once was a very
integrated caterpillar, his name
was small-brand engagement.

3. He wanted to be big and strong
and engage all his consumers
with social media. . . So he asked
his mum and dad.

4. How can I be
big and
strong? Like
you and all
the other big
brands

5. You need to visit the
Forrest, the Forrest of
paid, owned, earned media.

6. Off he trotted to the Forrest . . .

7. When he got to the
Twitter tree he was
so hungry for
engagement he
immediately set-up
Several twitter
accounts . . .

8. SocialCaterpillar
@thecaterpillartweets
Hi
all,
looking
for
everyone
to
retweet
everything
I
say
in
exchange
for
coupons
and
meaningless
drivel.
#SMWLDN
He started spamming
everyone with crap

9. He felt quite engaged, but
still he wanted more . . .

10. He came across the YouTube bird who
said that . . .
You could engage people
by doing a version of
the Harlem Shake set
in your office with your
logo everywhere. . .
Despite being 5 months
late to the party
everyone would
definitely find it
hilarious

11. He felt quite engaged, but
still he wanted more . . .

12. You could engage a B2B
audience by joining
LinkedIn and
commenting on all the
threads even if you
don’t know anything
about that topic. You
definitely wont just get
loads of Spam off
recruitment consultants.
The LinkedIn . . . Log? Then approached
him

13. He checked his Klout score
and he STILL wasn’t as
engaged as he wanted to be.
Engagement
Caterpillar

14. He found an old empty barn they called Google+
but even a Caterpillar as hungry as him couldn’t be
bothered to go in there . . . It looked so empty
and he couldn’t really work out what it was. . .

15. Out of nowhere came the Facebook Fox.
Why don’t you run a
competition where
people have to like
your brand’s page in
order to get a
chance to win some
shitty prize, then
they’ll be REALLY
engaged with your
brand.

16. He was so engaged that he needed a big
long nap . . . In his cocoon.

17. When he awoke he was a beautiful
butterfly . . .

18. But he couldn’t fly because his wings were
made of bullshit . . .
He died.