Turnitin is an educational technology company that provides academic integrity tools to help protect content owners' intellectual property. There are advantages for content owners to include their content in Turnitin solutions, such as safeguarding IP from misuse, upholding citation standards, and increasing the visibility and value of their brand. When users submit work to Turnitin, the system checks for unoriginal content and helps instructors and students properly cite sources, exposing them to more content brands.

1. Content is Your Business
Increase its Value and Protect Your
Intellectual Property with Turnitin
Version 28-Feb-2019

2. 1. What we do, who we are
A brief overview of Turnitin.
2. Why work with us
Six reasons engaging with
Turnitin will be of advantage to
your content business.
3. What it looks like
What the solution looks like
from the perspective of
Turnitin customers with your
content.
4. Use of your content
How it is used. How it isn’t used.
How it gets into the Turnitin
solution.
Today’s Agenda
5. Solution overview
An overview of the products
that Turnitin delivers to
organizations and end-users

3. What does Turnitin do?
Turnitin is an educational technology company that provides a set of
academic integrity tools and programs for partners and customers.
We teach academic integrity, improve writing, foster instructor
excellence and efficiency.
Our solutions mitigate the financial and reputational risks that
unoriginal or improperly cited content can pose to academic
institutions, scholarly publishers, corporations, government bodies,
and content producers/providers.
There are many advantages to you by having your content
included as part of Turnitin solutions

4. Six reasons including your
content in Turnitin solutions is
valuable to your organization

5. 1. Safeguard your IP from potential misuse
Academic and business users of Turnitin will be notified when they
have inappropriately quoted your copyrighted material, whether
inadvertently or on purpose. This decreases the chances that your
content will be misused or incorrectly attributed – or not attributed
at all.

6. 2. Uphold international standards
Academic and business users of Turnitin will be better able to
cite and attribute materials quoted from your assets. This will
protect and enhance your industry reputation.

7. 3. Increase your brand’s visibility
Your reputation and brand will be increased as more
academics, students, and business/government authors and
editors will see your content and brand.
Turnitin has over a billion student papers archived
and over 67 billion web pages crawled.
Turnitin also has over 178 million journal articles and
subscription content sources, Including your content
can not only protect your IP, but can also help writers
and editors become aware of your content, brand,
and reputation.
This may foster new engagements with your brand
and products.

8. 4. Achieve global benchmarks
By using Turnitin to ensure materials are cited and cited
properly, your brand can better achieve global benchmarks for
citations, improving your brand awareness and reputation.

9. 5. Increase value of your content
By using Turnitin to ensure materials are cited and cited
properly, your brand can achieve more awareness across
institutions and increases the value of your content and brand.

10. 6. Encourage good academic practice
Your content will be a part of ensuring a system that ensures
proper citations and that helps students and organizations
around the world learn proper academic practices.

11. This is what one offering, the
Turnitin Feedback Studio, looks
like from an end-user
perspective.
Students and the instructors
can see that their text was
identical to a published source.
In this learning moment, the
student can be coached to
properly cite, and instructor and
student understand that this
material came from your brand.
What it looks like

12. Turnitin includes and processes your content
in one or more of our databases.
Turnitin users submit writing and suspect
sections are highlighted, allowing the
student, instructor, or businessperson to:
1. Determine if they’ve improperly cited or accidentally
used your material without citation
2. Have a “learning moment” and better craft their work
with proper citation
3. Be further exposed to your brand, helping them realize
that accessing other content from your brand may be
valuable to access for this or a future piece
How your content is used

13. How your content isn’t used
Turnitin doesn’t provide any full-text or partial-text access to your assets in
any kind of reading, browsing, or searching mode.

14. Wiley says this about Turnitin:
“As a global publisher dedicated to publishing integrity and ethics, Wiley greatly
values the work of Turnitin. By ingesting Wiley content into Turnitin’s
services, Wiley is helping ensure ethical best practices in end users
from secondary education all the way through dedicated researcher.
Our editors and society partners use Turnitin’s iThenticate as a tool to help
ensure original, quality research.
Turnitin staff at all levels have always been accommodating and responsive to
feedback.”
For over 200 years we have been helping people and organizations develop the skills and
knowledge they need to succeed. We develop digital education, learning, assessment,
and certification solutions to help universities, businesses, and individuals move between
education and employment and achieve their ambitions.
By partnering with learned societies, we support researchers to communicate discoveries
that make a difference. Our online scientific, technical, medical, and scholarly journals,
books, and other digital content build on a 200-year heritage of quality publishing.

15. Crawler
Turnitin has a proprietary
crawler that can be pointed to
your public content repository
or securely pointed to a private
repository.
Bulk delivery
Turnitin can work with your
team to receive your content in
a number of secure digital
channels. We are flexible based
on the format and storage
location of your content.
Delivering content to Turnitin

16. Turnitin Product Offerings
01 02 03 04
Turnitin
Feedback
Studio iThenticate
Originality Check &
SimCheck
Revision
Assistant

17. Table of Product offerings
Name Purpose Targets Delivered As
Turnitin
Feedback Studio
Flagship offering: Plagiarism
detection, grading rubrics, marks,
quick feedback, automated
feedback, and peer review.
Academic environments
with course assignments,
likely an LMS.
Standalone
LTI
Turnitin Core API
iThenticate
Plagiarism detection focused on
publishers of scholarly papers,
reports, journals and other
content publishers.
Content publishers and
aggregators.
Standalone
Turnitin Core API
Originality Check &
SimCheck
Similarity check without grading
and feedback using simplified
reports.
Select markets. Contact
your Turnitin business
development rep for
details.
Web
Standalone
Canvas Framework
Sakai
Moodle
LTI
Revision Assistant
Provide immediate feedback so
that students can improve their
writing.
Schools and institutions
with a focus on K-12
Standalone
LTI

18. Thank you!