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THE ULTIMATE
AMERICA
LATIN
GUIDE TO DOING
BUSINESS IN
*INCLUDES TIPS
TO DO BUSINESS
IN CUBA
According to the Harvard Business Review, “Latin America is a
modern marketer’s dream, and not just because of its size. By
2020, nearly one out of every 10 dollars in the world economy
will come from Latin America. The region will soon represent
10% of the global population and 9% of global GDP, with 640
million customers. It also has the fourth-largest mobile market
in the world, with social media adoption even surpassing that of
the United States”
About Mercatrade.com
Mercatrade was created with a simple mission in mind: to provi-
de effective TRADE MARKETING solutions for businesses that
wish to grow their sales in Latin America. Mercatrade fulfills its
mission by bringing its users with high quality business informa-
tion about Import and export in the region. As trade marketing
experts, we also build digital marketing strategies to help you
find new B2B clients, execute your communication campaigns
and achieve maximum ROI of your brand assets in Latin Ameri-
ca.
Chapter 1 Key Economic Data
Population
Total GDP
GDP Growth Rate
GDP per capita
Inflation
Unemployment Rate
Chapter 2 Country Profiles
How to do business with Brazil
1- Brazil in a Nutshell
2- Brazil’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Brazil
3.1- Trading Partners
3.2- Brazil's Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Brazil
3.5 - Tax Free Zones
3.6 - Brazil Free Trade Agreements
4- Brazil’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Brazil’s Key Industries
5.1 - Largest Industries
5.2 – Brazil’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Brazil
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
1
2
3
4
5
6
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8
9
10
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12
13
15
17
18
19
20
21
22
23
24
25
27
28
29
30
31
32
How To Do Business With Mexico
1- Mexico in a Nutshell
2- Mexico’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Mexico
3.1- Trading Partners
3.2- Mexico‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Mexico
3.5 - Tax Free Zones
3.6 - Mexico Free Trade Agreements
4- Mexico’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Mexico’s Key Industries
5.1 - Largest Industries
5.2 – Mexico’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Mexico
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
How To Do Business With Colombia
1- Colombia in a Nutshell
2- Colombia’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
33
34
35
26
37
39
41
42
43
46
47
48
49
50
51
52
54
55
56
57
58
59
60
63
64
65
66
3-Trading With Colombia
3.1- Trading Partners
3.2- Colombia ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Colombia
3.5 - Tax Free Zones
3.6 - Colombia Free Trade Agreements
4- Colombia’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Colombia’s Key Industries
5.1 - Largest Industries
5.2 – Colombia’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Colombia
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
How To Do Business With Argentina
1- Argentina in a Nutshell
2- Argentina’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Argentina
3.1- Trading Partners
3.2- Argentina ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Argentina
3.5 - Tax Free Zones
3.6 - Argentina Free Trade Agreements
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75
76
77
78
79
81
82
84
85
86
87
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89
90
91
92
93
94
96
99
100
4- Argentina’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Argentina’s Key Industries
5.1 - Largest Industries
5.2 – Argentina’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Argentina
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
How To Do Business With Peru
1- Peru in a Nutshell
2- Peru’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Peru
3.1- Trading Partners
3.2- Peru ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Peru
3.5 - Tax Free Zones
3.6 - Peru Free Trade Agreements
4- Peru’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Peru’s Key Industries
5.1 - Largest Industries
5.2 – Peru’s Technology and Connectivity
5.3 - E-Commerce and Startups
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121
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126
127
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130
131
132
133
134
135
6- Visiting Peru
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
How To Do Business With Venezuela
1- Venezuela in a Nutshell
2- Venezuela’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Venezuela
3.1- Trading Partners
3.2- Venezuela ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Venezuela
3.5 - Tax Free Zones
3.6 - Venezuela Free Trade Agreements
4- Venezuela’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Venezuela’s Key Industries
5.1 - Largest Industries
5.2 – Venezuela’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Venezuela
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
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166
167
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170
How To Do Business With Chile
1- Chile in a Nutshell
2- Chile’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Chile
3.1- Trading Partners
3.2- Chile ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Chile
3.5 - Tax Free Zones
3.6 - Chile Free Trade Agreements
4- Chile’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Chile’s Key Industries
5.1 - Largest Industries
5.2 – Chile’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Chile
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
How To Do Business With Cuba
1- Cuba in a Nutshell
2- Cuba’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
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176
178
180
181
185
186
187
188
189
190
190
192
193
194
195
196
197
198
199
200
201
3- Trading With Cuba
3.1- Trading Partners
3.2- Cuba ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Cuba
3.5 - Tax Free Zones
3.6 - Cuba Free Trade Agreements
4- Cuba’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Cuba’s Key Industries
5.1 - Largest Industries
5.2 – Cuba’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Cuba
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
How To Do Business With Panama
1- Panama in a Nutshell
2- Panama’s Economy
2.1- GDP Figures (2015), The World Factbook
2.2- Economic Outlook
2.3- Trade and Economic Challenges
3- Trading With Panama
3.1- Trading Partners
3.2- Panama ‘s Imports and Exports
3.3 - Trading Infrastructure
3.4 - Time and Cost to Import into Panama
3.5 - Tax Free Zones
3.6 - Panama Free Trade Agreements
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217
218
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220
221
222
224
226
228
229
4- Panama’s Business Opportunities
4.1 - Investment Grade
4.2 - Significant Projects
4.3 – Infrastructure
4.4 - Largest Employers
4.5 - General Business Taxes
5- Panama’s Key Industries
5.1 - Largest Industries
5.2 – Panama’s Technology and Connectivity
5.3 - E-Commerce and Startups
6- Visiting Panama
6.1 - Business and Cultural Etiquette
6.2 - Primary Tourist Attractions
6.3 – Safety
6.4 - Public National Holidays
6.5 - Fun and Interesting Facts
6.6 - The Foodie Scene
6.7 – The Media
6.8 - Emergency Numbers
6.9 - Primary Hospitals and Medical Facilities In Case of Emergency
Sources
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231
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234
236
237
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240
241
242
243
244
Chapter 1
Key Economic Data
1
204,259,812
121,736,809
46,736,728
43,431,886
30,444,999 29,275,460
17,508,260
11,031,433
3,657,024
POPULATION
BRAZIL MEXICO COLOMBIA ARGENTINA PERU VENEZUELA CHILE CUBA PANAMA
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
The World Factbook (2015 est.)
2
$ 3.192
trillion
$ 2.227
trillion
$ 972
billion
$ 667.4
billion $ 515.7
billion $ 422.4
billion
$ 398.1
billion
$ 128.5
billion
$ 87.2
billion
TOTAL GDP
BRAZIL MEXICO COLOMBIAARGENTINA PERUVENEZUELA CHILE CUBA PANAMA
Purchasing power parity (2015 est.)
3
8%
6%
GDP GROWTH RATE
4%
2%
-2%
0%
-4%
-6%
-8%
PANAMA PERU COLOMBIA MEXICO CHILE CUBA ARGENTINA
BRAZIL VENEZUELA
-3.8%
1.3%
3.3% 3.1%
2.5%
1.2%
-5,7%
5.8%
2.1%
The World Factbook (2015 est.)
4
GDP PER CAPITA
CHILE ARGENTINA PANAMA MEXICO VENEZUELA BRAZIL PERU COLOMBIA CUBA
$15,600
$22,600
$12,200
$10,200
$16,700
$23,500
$21,800
$17,500
$13,800
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$0,00
The World Factbook (2015 est.)
5
INFLATION RATE
140.0%
120.0%
100.0%
80.0%
40.0%
60.0%
20.0%
0.0%
VENEZUELA ARGENTINA BRAZIL COLOMBIA CUBA CHILE PERU MEXICO PANAMA
121.7%
9% 4.4%
0.1%
3.5%
27.6%
5% 4.3% 2.7%
The World Factbook (2015 est.)
6
UNEMPLOYMENT RATE
COLOMBIA VENEZUELA ARGENTINA BRAZIL CHILE PERU MEXICO PANAMA CUBA
10,0%
9,0%
8,0%
7,0%
6,0%
5,0%
4,0%
3,0%
2,0%
1,0%
0,0%
8.9%
7.6%
6.4%
4.5%
3%
8.1%
6.4%
6.1%
4.5%
The World Factbook (2015 est.)
7
Chapter 2
Country Profiles
8
How To Do
Business
With Brazil
2
1- Brazil In A Nutshell
Capital City: Brasilia
Population: 204,259,812 (July 2015 estimate, The World Factbook)
Language: Portuguese
GDP (purchasing power parity): $3.166 trillion (2015 estimate, The
World Factbook)
Unemployment Rate: 6.4% (2015 estimate, The World Factbook)
Inflation: 9% (2015 estimate, The World Factbook)
Currency: Brazilian Real
Time Zone: 6 times zones GMT-5, GMT-4, GMT-3, GMT-2. It is impor-
tant to note that not all states observe daylight savings time and
both Rio de Janeiro and Sao Paulo are GMT-3 during South Ameri-
can winter time and GMT-2 during summer time.
Telephone Code: +55
Internet Domain: .br
Electricity Voltage: Voltage varies from 110 to 220 depending on the
municipality and state.
10
2.1 - GDP Figures (2015), The World Factbook
GDP: USD $3.192 trillion
GDP growth rate: -3.8% (2015 estimate, The World Factbook)
GDP per capita (PPP): $15,600 (2015 estimate, The World Factbook)
GDP Composition by sector: Agriculture (5.9%), Industry (22.2%), Services (71.9%)
2.2 - Economic Outlook
Brazil is in a state of economic crisis causing much concern over the long-term growth
potential of the country. In addition to such economic woes, the political state of the
nation is also in disarray with the impeachment proceedings of President Dilma Rousse-
ff and a staggering list of resignations and prosecutions of many members of the inte-
rim President Michel Temer’s cabinet and ministry. Each month announcements are
being made of corruption charges and national fraud by both major businesses and
politicians. Safety is also a concern of investors and consumers alike, and many citizens
fear that after the Olympics, crime may skyrocket as a lack of money will be available to
fund police and special forces that have kept crime down in recent years. All of these
factors are contributing to a poor economic outlook for Brazil in the next few years.
2- Brazil’s Economy
11
2.3 - Trade and Economic Challenges
A few of the challenges to the growth in Brazil is the fiscal policies that are not conduci-
ve to pursuing more exports and more investment. At this time, fiscal policies have been
established to promote consumerism to foster growth instead. The infrastructure conti-
nues to be problematic. As furiously as Brazil is working to improve the infrastructure,
the vast size of the country and environmental implications make development a massi-
ve obstacle.
Another challenge that remains constant is a lack of confidence in consumers and
investors. The government administration is taking steps to create more confidence. A
new Finance Minister has been appointed to attack the spending problem that exists
within the current government infrastructure. This too faces a grand challenge given
that much of the spending within the budget is directly connected to mandated
expenditures within the constitution. Experts agree that in order to bolster confidence
and to secure growth, spending must be significantly reduced; however, it seems new
laws affecting their constitution are required to accomplish such a task making the
situation highly problematic.
3- Trading With Brazil
3.1 - Trading Partners
Brazil has strong trading ties with China, the US, and Argentina in both imports and
exports. At this time, limited trade agreements and an economy heavily based on servi-
ces have made the distribution between trading partners less drastic than in other Latin
American countries. As Brazil continues to consider new trade agreements, partnership
distribution is likely to change.
Largest Export Partners (2014):
China 19.1%
US 12.6%
Argentina 6.8%
Netherlands 5.3%
Largest Import Partners (2014)
China 18.1%
US 15.3%
Germany 6%
Argentina 6%
Nigeria 4.2%
12
What does Brasil Import? (2014)
3.2- Brazil's Imports and Exports
0.92%
Paper
Goods
3.2%
Textiles
0.38%
Footwear
and
Headwear
0.80%
Stone and...
0.26%
Precious...
6.0%
Metals
26%
Machines
11%
Transportation
3.2%
Instruments
1.0%
Miscellaneous
1.1%
Animal
Products
2.1%
Vegetable Products
0.49%
Animal and Vegetable Bi-Products
1.4%
Foodstuffs
20%
Mineral Products
16%
Chemical Products
5.6%
Plastics and
Rubbers
0.29%
Animal
Hides
0.079%
Wood...
MINERALPRODUCTS
WOODPRODUCT
METALS
STONEANDGLASS
ANIMALANDVEGETABLE
BIPRODCUTS
PAPERGOODS
VEGETABLEPRODUCTS
ANIMALPRODUCTS
FOODSTUFFS
WEAPONS
FOOTWEARANDHEADWEAR
ANIMALHIDES
TEXTILES
TRANSPORTATION
INSTRUMENTS
PLASTICANDRUBBER
MISCELLANEOUS
MACHINES
ARTSANDANTIQUES
PRECIOUSMETALS
CHEMICALPRODUCTS
Source: AJG Simoes, CA Hidalgo. The Economic Complexity Observatory: An Analytical Tool for Understanding
the Dynamics of Economic Development. Workshops at the Twenty-Fifth AAAI Conference on Artificial Intelligence. (2011)
TOTAL: $228B
13
What does Brasil Export? (2014)
MINERALPRODUCTS
WOODPRODUCT
METALS
STONEANDGLASS
ANIMALANDVEGETABLE
BIPRODCUTS
PAPERGOODS
VEGETABLEPRODUCTS
ANIMALPRODUCTS
FOODSTUFFS
WEAPONS
FOOTWEARANDHEADWEAR
ANIMALHIDES
TEXTILES
TRANSPORTATION
INSTRUMENTS
PLASTICANDRUBBER
MISCELLANEOUS
MACHINES
ARTSANDANTIQUES
PRECIOUSMETALS
CHEMICALPRODUCTS
Source: AJG Simoes, CA Hidalgo. The Economic Complexity Observatory: An Analytical Tool for Understanding
the Dynamics of Economic Development. Workshops at the Twenty-Fifth AAAI Conference on Artificial Intelligence. (2011)
Total: $228B
3.6%
Paper Goods
1.1%
Textiles
0.56%
Footwear
and
Headwear
0.86%
Stone
and
Glass
1.6%
Precious
Metals
7.0%
Metals
7.3%
Machines
7.5%
Transportation
0.40%
Instruments
0.27%
Weapons
0.49%
Miscellaneous
7.8%
Animal Products
16%
Vegetable Products
0.75%
Animal
and
Vegetable
Bi-
Products
12%
Foodstuffs
22%
Mineral Products
5.4%
Chemical Products
2.5%
Plastics and
Rubbers
1.3%
Animal
Hides
1.0%
Wood...
14
3.3 - Trading Infrastructure
Major Airports and Ports
As a country with over 200 million people and the largest geographical size in the
whole of Latin America, it should be no surprise that the country has nearly 775 airports.
Many of the busiest airports are currently undergoing expansion and modernization
projects. Many of the other airports are in desperate need for similar projects, however a
lack of investments and funding is preventing passenger growth in these smaller
airports and placing further strain on larger ones. The following are a few of the busiest
airports in Brazil many of which are some of the most technologically advanced and
sophisticated in the world where you will find sleeping options, shopping, dining, access
to transportation, VIP services, and much more:
Airports - (include airport codes)
• Guarulhos International Airport (GRU)
• Rio de Janeiro/Galeão International Airport (GIG)
• Congonhas-São Paulo Airport (CGH)
• Brasília International Airport (BSB)
• Tancredo Neves International Airport - Confins (CNF)
15
Ports
It is essential to keep in mind that selec-
ting the correct port for your needs will
depend upon many aspects such as the
type of container you are shipping, the
commodity, your final destination, and
much more. Ports are unique and each
has its own set of limitations and advanta-
ges. Some are owned and operated priva-
tely; whereas, other ports are owned and
operated by state governments. Keep in
mind that very few ports in Latin America
are able to receive the large Panamax
ocean vessels at this time. The following
are the primary ports of Brazil all of which
happen to be located in the Southern half
of the country:
Port of Santos
Santos is the busiest port in all of Latin
America. It is located in the state of Sao
Paulo. This port will accept nearly all ship-
ments such as container loads, liquid bulk,
solid bulk, and much more. Santos is the
most modern port in Brazil and it also
offers a number of services from port and
logistical services to customs storage. The
port is also conveniently located near
major highways and railways for seamless
transportation in and out of the port.
Port of Rio Grande
Rio Grande is the second biggest port in
Brazil located in the South near Uruguay
and considered the primary port to the
Southern Cone. The port continues to
receive financing and investment to make
expansions that will enhance customer
service by doubling port capacity to alle-
viate bottlenecks and improve efficiency.
The port is often receiving bulk cargo for
transshipments as it is strategically located
to essential highways, railways, and an
international airport. The port is also com-
mitted to being environmentally responsi-
ble.
Port of Itajai
The Port of Itajai is located South of Sao
Paulo. This extensive cargo terminal will
accept both dry and reefer container ship-
ments. Also available at this modern port
are logistical services. The port is highly
dedicated to safety with webcams throu-
ghout the port and to the environm
Port of Paranagua
This strategic port is located near the city of
Curibita. The port accepts both liquids and
dry bulk shipments as well as general
cargo, vehicles, and containers. Like many
other Brazilian ports, they are dedicated to
security and the environment and the port
is home to cruise ships.
Port of Rio de Janeiro
The Port of Rio is the third busiest port in
Brazil. The port is currently undergoing
modification and restoration, however
progress has slowed greatly as it works to
receive government financing that is requi-
red to complete the project despite a large
sum of private funding already committed.
The port is located near downtown Rio and
in addition to accepting container ship-
ments; the port is also home to cruise ships.
As part of the modification project, the port
will soon be home to many tourist attrac-
tions, as well.
Port of Vitoria
The Port of Vitoria has many more restric-
tions and limitations that most other ports
in Brazil as it is quite challenging to access.
At this time, the port is most commonly
used for cruise ships and the repairing of oil
platforms and ships. The port is near both
strategic rail and highway lanes.
16
3.4 - Time and Cost to Import into Brazil
The time and cost to import into Brazil will vary greatly. If the exporting country is part
of a free trade agreement with Brazil and the imported good is subject to the benefits
of the agreement, it is likely minimal to no import tariffs or customs fees will apply. If
the exporting country is not a member of any bilateral agreement or trade bloc with
Brazil, goods will be subject to import duties, state sales tax, federal tax, and quite possi-
bly an excise tax. It is also possibly your shipment could be subject to a declaration fee,
airport fee, air handling fee, or a storage fee.
If the goods are shipped into a free trade zone, they can be accepted, repackaged, and
exported without having to pay import fees. Do not forget to consider Incoterms before
you sign any sales contracts. The transit time to Brazil will vary from several days for
ocean vessels from Miami to over a month for shipments originating in Asia.
Import Duties
10.73 % is the average import duty.
Things to Know
• Time to import: Border compliance is 63 hours
• Time to import: Documentary compliance is 146 hours
• Many imported products are subject to a license application to the SECEX (Secretariat
for Foreign Trade). The license is valid for 60 days from the date of the license applica-
tion. This period is often not long enough and a new license application must then be
made.
• Textiles regulations are strict - the license is only issued if payment is made within 30
days following the date of the B/L
• With the launch of "Brasil Maior" (Greater Brazil) plan, there has been a rise in trade
protection.
• Every importer must register with SECEX (the authorities in charge of foreign trade)
http://www.investexportbrasil.gov.br/secex-1?l=en
Import documents Needed:
• Bank document
• Bill of lading
• Cargo release order
• Commercial invoice
• Customs import declaration
• Import Invoice (Nota fiscal)
• Packing list
• Technical standard certificate
Useful Links
Link to the International Customs Tariffs Bureau
http://www.bitd.org/Search.aspx
17
3.5 - Tax Free Zones
Bonfim and Boa Vista
Both zones are located in the state of Rorima in the far North. These zones were created
to encourage and foster relationships with neighboring countries. A number of busines-
ses and business activity are granted tax exemption or suspension within these zones.
Such types of exemptions could be agriculture related processing, fish farming, tourism
activities, storage, and more.
Brasileia and Cruzeiro do Sul
A number of businesses and business activity are granted tax exemption or suspension
within these zones which are both located in the state of Acre in the North. Such types
of exemptions could be agriculture related processing, fish farming, tourism activities,
industrialization products, and more.
Guajara-Mirim Free Trade Zone
Both zones are located in the state of Rondonia in the far Northwest. These zones were
created to encourage and foster relationships with neighboring countries. A number of
businesses and business activity are granted tax exemption or suspension within these
zones. Such types of exemptions could be agriculture related processing, fish farming,
tourism activities, shipbuilding, storage, and more.
Zona Franca de Manaus (SUFRAMA)
SUFRAMA is the most well-known free trade zone in Brazil and is home to over 600
businesses. It is conveniently located near the Port of Manaus in the North of Brazil. The
zone provides a number of fiscal benefits to both businesses located on the site and
consumers shopping. Goods can be stored as well as land utilized for industrial purpo-
ses. It is estimated that 100,000 people are employed in direct correlation to this zone.
Macapa-Santana Free Trade Zone
Both zones are located in the state of Amapa in two different municipalities in the
North. This zone was created to encourage and foster relationships with neighboring
countries. A number of businesses and business activity are granted tax exemption or
suspension within these zones. Such types of exemptions could be mineral resources,
fish farming, tourism activities, re-exportation, and more.
Tabatinga Free Trade Zone
This zone is strategically located in the state of Amazonas in the Northwest. Tabatinga
was established to encourage and foster relationships with neighboring countries. A
number of businesses and business activity are granted tax exemption or suspension
within these zones. Such types of exemptions could be agriculture related processing,
fish farming, tourism activities, storage, shipbuilding, industrialization products, and
more.
18
19
3.6 - Brazil Free Trade Agreements
Because Brazil is a member of MERCOSUR and members of this common market are
limited in the number of trade agreements in which they can be involved outside of
MERCOSUR, Brazil does not have any independent agreements at this time. However,
Brazil, and MERCOSUR, is actively seeking agreements with larger economies such as
the US, Mexico, and the EU. MERCOSUR currently involves Argentina, Brazil, Uruguay,
and Venezuela as primary member countries and Bolivia, Chile, Colombia, Ecuador, and
Peru as associate members. Primary member countries must provide permission to any
other member country to join an agreement outside of MERCOSUR which is another
reason Brazil does not have any independent agreements at this time.
MERCOSUR Agreements
Egypt - MERCOSUR Free Trade Agreement This FTA, the first between an African and
Arab nation and Latin American countries, has been established to increase trade libera-
lization and investment amongst all nations involved. A significant focus has been
placed on agricultural products as well as textiles, chemical products, and engineered
goods.
EU - MERCOSUR Countries include the EU and MERCOSUR nations. Negotiations are in
progress for this agreement which many hope to begin at some point in 2014. Given the
number of countries involved and the existing trade agreements with other nations, this
FTA may not become a reality as quickly as those hopefuls.
India - MERCOSUR Preferential Trade agreement This agreement is a preferential trade
agreement that provides exemptions on roughly 450 products for both MERCOSUR
nations and India. A few examples of exempt products being imported into South Ame-
rican member countries are wool, cotton, steel products, glassware, and machinery. A
few items on the MERCOSUR list are pharmaceuticals, organic chemicals, machinery,
and electrical equipment.
Israel - MERCOSUR Free Trade Agreement Israel was the first non-Latin American nation
to sign an agreement with MERCOSUR. Industries benefiting from the agreement inclu-
de agriculture, aircraft manufacturing, pharmaceuticals, nanotechnology, and many
others. The agreement is also encouraging labor exchange and foreign investments into
both regions.
Mexico - MERCOSUR Economic Complementation Agreement (ACE) The Mexico and
MERCOSUR ACE is somewhat unique as it involves two different trade agreements of
ACE No 54 and ACE No 55. ACE 54 is a bilateral agreement between Mexico and MERCO-
SUR nations established to increase trade and services between the nations. ACE 55 is
specifically dedicated to the automotive sector and it also includes the USA.
Peru - MERCOSUR Economic Complementation Agreement (ACE) This agreement
covers both goods and services for all member nations. The elimination of customs
duties has fostered positive trade relations. The agreement also focuses on mutually
beneficial development of science and technology, as well as intellectual property rights,
exchange of trade information services, and antidumping.
Trade Agreements in Negotiations
• Egypt - MERCOSUR
• Korea - MERCOSUR
• Southern African Customs Union - MERCOSUR
4- Brazil’s Business Opportunities
4.1 - Investment Grade
Both Fitchs and Standard & Poors investment ratings for Brazil has been changed to BB;
whereas, Moodys rating is listed as Ba2 placing Brazil barely at an investment grade level.
A number of the existing investor concerns remain despite government attempts to
create a more stable and incentive-based environments for investors. Some of such
concerns being fear of a lack of long-term sustainability, the economic growth is not
projected to improve in the coming years, and over-spending by the government and
nationwide budget cuts. Brazil is working to make the investor environment more secure
and the country is far from lacking in investment opportunities.
Investment opportunities exist in nearly every sector and in every desired investment
range. Brazil allows for both public and private investing. At this time, some of the most
appealing investment opportunities exist in sectors such as manufacturing, tourism,
energy, logistics, real estate, agriculture, healthcare, and information, communication,
and technology. In addition to such projects, it is possible to invest in both state and
federal projections throughout the country. Given the vast size of Brazil and that it is the
second largest economy in Latin America, you will have hundreds of opportunities for
investment in each region of the country.
After being considered one of the best countries in Latin America to do business for
years, Brazil has fallen off all reputable lists as many neighboring countries are thriving
during these trying economic and political times in Brazil.
20
4.2 - Significant Projects
Between hosting the World Cup in 2014 and the Olympics in 2016, Brazil has been wor-
king on a number of expansive and important projects. While some projects continue,
others have been placed on hold due to significant government cuts in spending. Below
are just a few examples of such significant projects. During the past few years, hundreds
of projects worth billions of dollars have been underway throughout Brazil. It is estima-
ted that Brazil will spend roughly USD $4.6 billion on the Olympics alone despite being
in a deep recession.
Airport Expansion
Porto Alegre is just one airport expansion and modification project of many. Upon com-
pletion, it is estimated that the airport will be able increase its capacity to nearly 19
million passengers annually and includes a new lighting system, a new cargo terminal,
an additional taxiway, and a service road. The cost of the project is estimated at roughly
$170 million.
High-Speed Train (TAV)
While rail expansion is a top priority of the infrastructure projects to alleviate the strain
of the highways, the high-speed train project, which will connect Rio and Sao Paulo, is
arguably the most exciting in the country. This USD $17.8 billion project will connect Rio
de Janeiro, Sao Paulo, and Campinas will now not be complete until the 2020s. The
government continues to seek private financing to repair existing infrastructure in all
forms.
Ports
The Brazilian government has dedicated USD $27.3 billion to port expansion throughout
the country. Brazilian ports are often synonymous with congestion, bottlenecks, and
inefficient shipments. The administration understands the importance of creating grea-
ter efficiencies in order for the economy to reach long-term viability and as such, many
ports will be receiving vital upgrades.
Subway Fortaleza
Fortaleza, Brazil’s fifth largest city, is receiving a USD $1 billion expansion project. The
new line will connect the existing South and West lines and will support up to 400,000
people per day. This project is critical to relieving road traffic and reducing pollution.
221

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The Ultimate Guide to Doing Business in Latin America

  • 1. THE ULTIMATE AMERICA LATIN GUIDE TO DOING BUSINESS IN *INCLUDES TIPS TO DO BUSINESS IN CUBA
  • 2. According to the Harvard Business Review, “Latin America is a modern marketer’s dream, and not just because of its size. By 2020, nearly one out of every 10 dollars in the world economy will come from Latin America. The region will soon represent 10% of the global population and 9% of global GDP, with 640 million customers. It also has the fourth-largest mobile market in the world, with social media adoption even surpassing that of the United States” About Mercatrade.com Mercatrade was created with a simple mission in mind: to provi- de effective TRADE MARKETING solutions for businesses that wish to grow their sales in Latin America. Mercatrade fulfills its mission by bringing its users with high quality business informa- tion about Import and export in the region. As trade marketing experts, we also build digital marketing strategies to help you find new B2B clients, execute your communication campaigns and achieve maximum ROI of your brand assets in Latin Ameri- ca.
  • 3. Chapter 1 Key Economic Data Population Total GDP GDP Growth Rate GDP per capita Inflation Unemployment Rate Chapter 2 Country Profiles How to do business with Brazil 1- Brazil in a Nutshell 2- Brazil’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Brazil 3.1- Trading Partners 3.2- Brazil's Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Brazil 3.5 - Tax Free Zones 3.6 - Brazil Free Trade Agreements 4- Brazil’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Brazil’s Key Industries 5.1 - Largest Industries 5.2 – Brazil’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Brazil 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency 1 2 3 4 5 6 7 8 9 10 11 12 13 15 17 18 19 20 21 22 23 24 25 27 28 29 30 31 32
  • 4. How To Do Business With Mexico 1- Mexico in a Nutshell 2- Mexico’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Mexico 3.1- Trading Partners 3.2- Mexico‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Mexico 3.5 - Tax Free Zones 3.6 - Mexico Free Trade Agreements 4- Mexico’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Mexico’s Key Industries 5.1 - Largest Industries 5.2 – Mexico’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Mexico 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency How To Do Business With Colombia 1- Colombia in a Nutshell 2- Colombia’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 33 34 35 26 37 39 41 42 43 46 47 48 49 50 51 52 54 55 56 57 58 59 60 63 64 65 66
  • 5. 3-Trading With Colombia 3.1- Trading Partners 3.2- Colombia ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Colombia 3.5 - Tax Free Zones 3.6 - Colombia Free Trade Agreements 4- Colombia’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Colombia’s Key Industries 5.1 - Largest Industries 5.2 – Colombia’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Colombia 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency How To Do Business With Argentina 1- Argentina in a Nutshell 2- Argentina’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Argentina 3.1- Trading Partners 3.2- Argentina ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Argentina 3.5 - Tax Free Zones 3.6 - Argentina Free Trade Agreements 67 69 72 73 75 76 77 78 79 81 82 84 85 86 87 88 89 90 91 92 93 94 96 99 100
  • 6. 4- Argentina’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Argentina’s Key Industries 5.1 - Largest Industries 5.2 – Argentina’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Argentina 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency How To Do Business With Peru 1- Peru in a Nutshell 2- Peru’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Peru 3.1- Trading Partners 3.2- Peru ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Peru 3.5 - Tax Free Zones 3.6 - Peru Free Trade Agreements 4- Peru’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Peru’s Key Industries 5.1 - Largest Industries 5.2 – Peru’s Technology and Connectivity 5.3 - E-Commerce and Startups 102 103 104 105 106 107 110 112 113 114 115 116 117 118 119 120 121 122 124 126 127 128 130 131 132 133 134 135
  • 7. 6- Visiting Peru 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency How To Do Business With Venezuela 1- Venezuela in a Nutshell 2- Venezuela’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Venezuela 3.1- Trading Partners 3.2- Venezuela ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Venezuela 3.5 - Tax Free Zones 3.6 - Venezuela Free Trade Agreements 4- Venezuela’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Venezuela’s Key Industries 5.1 - Largest Industries 5.2 – Venezuela’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Venezuela 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency 136 138 140 141 142 143 144 145 146 147 148 149 151 154 155 156 158 159 160 161 162 163 165 166 167 168 169 170
  • 8. How To Do Business With Chile 1- Chile in a Nutshell 2- Chile’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Chile 3.1- Trading Partners 3.2- Chile ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Chile 3.5 - Tax Free Zones 3.6 - Chile Free Trade Agreements 4- Chile’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Chile’s Key Industries 5.1 - Largest Industries 5.2 – Chile’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Chile 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency How To Do Business With Cuba 1- Cuba in a Nutshell 2- Cuba’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 171 172 173 175 176 178 180 181 185 186 187 188 189 190 190 192 193 194 195 196 197 198 199 200 201
  • 9. 3- Trading With Cuba 3.1- Trading Partners 3.2- Cuba ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Cuba 3.5 - Tax Free Zones 3.6 - Cuba Free Trade Agreements 4- Cuba’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Cuba’s Key Industries 5.1 - Largest Industries 5.2 – Cuba’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Cuba 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency How To Do Business With Panama 1- Panama in a Nutshell 2- Panama’s Economy 2.1- GDP Figures (2015), The World Factbook 2.2- Economic Outlook 2.3- Trade and Economic Challenges 3- Trading With Panama 3.1- Trading Partners 3.2- Panama ‘s Imports and Exports 3.3 - Trading Infrastructure 3.4 - Time and Cost to Import into Panama 3.5 - Tax Free Zones 3.6 - Panama Free Trade Agreements 202 204 206 207 207 208 209 210 211 212 214 215 216 217 218 219 220 221 222 224 226 228 229
  • 10. 4- Panama’s Business Opportunities 4.1 - Investment Grade 4.2 - Significant Projects 4.3 – Infrastructure 4.4 - Largest Employers 4.5 - General Business Taxes 5- Panama’s Key Industries 5.1 - Largest Industries 5.2 – Panama’s Technology and Connectivity 5.3 - E-Commerce and Startups 6- Visiting Panama 6.1 - Business and Cultural Etiquette 6.2 - Primary Tourist Attractions 6.3 – Safety 6.4 - Public National Holidays 6.5 - Fun and Interesting Facts 6.6 - The Foodie Scene 6.7 – The Media 6.8 - Emergency Numbers 6.9 - Primary Hospitals and Medical Facilities In Case of Emergency Sources 230 231 233 234 236 237 238 240 241 242 243 244
  • 12. 204,259,812 121,736,809 46,736,728 43,431,886 30,444,999 29,275,460 17,508,260 11,031,433 3,657,024 POPULATION BRAZIL MEXICO COLOMBIA ARGENTINA PERU VENEZUELA CHILE CUBA PANAMA 0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 The World Factbook (2015 est.) 2
  • 13. $ 3.192 trillion $ 2.227 trillion $ 972 billion $ 667.4 billion $ 515.7 billion $ 422.4 billion $ 398.1 billion $ 128.5 billion $ 87.2 billion TOTAL GDP BRAZIL MEXICO COLOMBIAARGENTINA PERUVENEZUELA CHILE CUBA PANAMA Purchasing power parity (2015 est.) 3
  • 14. 8% 6% GDP GROWTH RATE 4% 2% -2% 0% -4% -6% -8% PANAMA PERU COLOMBIA MEXICO CHILE CUBA ARGENTINA BRAZIL VENEZUELA -3.8% 1.3% 3.3% 3.1% 2.5% 1.2% -5,7% 5.8% 2.1% The World Factbook (2015 est.) 4
  • 15. GDP PER CAPITA CHILE ARGENTINA PANAMA MEXICO VENEZUELA BRAZIL PERU COLOMBIA CUBA $15,600 $22,600 $12,200 $10,200 $16,700 $23,500 $21,800 $17,500 $13,800 $25,000.00 $20,000.00 $15,000.00 $10,000.00 $5,000.00 $0,00 The World Factbook (2015 est.) 5
  • 16. INFLATION RATE 140.0% 120.0% 100.0% 80.0% 40.0% 60.0% 20.0% 0.0% VENEZUELA ARGENTINA BRAZIL COLOMBIA CUBA CHILE PERU MEXICO PANAMA 121.7% 9% 4.4% 0.1% 3.5% 27.6% 5% 4.3% 2.7% The World Factbook (2015 est.) 6
  • 17. UNEMPLOYMENT RATE COLOMBIA VENEZUELA ARGENTINA BRAZIL CHILE PERU MEXICO PANAMA CUBA 10,0% 9,0% 8,0% 7,0% 6,0% 5,0% 4,0% 3,0% 2,0% 1,0% 0,0% 8.9% 7.6% 6.4% 4.5% 3% 8.1% 6.4% 6.1% 4.5% The World Factbook (2015 est.) 7
  • 20. 2 1- Brazil In A Nutshell Capital City: Brasilia Population: 204,259,812 (July 2015 estimate, The World Factbook) Language: Portuguese GDP (purchasing power parity): $3.166 trillion (2015 estimate, The World Factbook) Unemployment Rate: 6.4% (2015 estimate, The World Factbook) Inflation: 9% (2015 estimate, The World Factbook) Currency: Brazilian Real Time Zone: 6 times zones GMT-5, GMT-4, GMT-3, GMT-2. It is impor- tant to note that not all states observe daylight savings time and both Rio de Janeiro and Sao Paulo are GMT-3 during South Ameri- can winter time and GMT-2 during summer time. Telephone Code: +55 Internet Domain: .br Electricity Voltage: Voltage varies from 110 to 220 depending on the municipality and state. 10
  • 21. 2.1 - GDP Figures (2015), The World Factbook GDP: USD $3.192 trillion GDP growth rate: -3.8% (2015 estimate, The World Factbook) GDP per capita (PPP): $15,600 (2015 estimate, The World Factbook) GDP Composition by sector: Agriculture (5.9%), Industry (22.2%), Services (71.9%) 2.2 - Economic Outlook Brazil is in a state of economic crisis causing much concern over the long-term growth potential of the country. In addition to such economic woes, the political state of the nation is also in disarray with the impeachment proceedings of President Dilma Rousse- ff and a staggering list of resignations and prosecutions of many members of the inte- rim President Michel Temer’s cabinet and ministry. Each month announcements are being made of corruption charges and national fraud by both major businesses and politicians. Safety is also a concern of investors and consumers alike, and many citizens fear that after the Olympics, crime may skyrocket as a lack of money will be available to fund police and special forces that have kept crime down in recent years. All of these factors are contributing to a poor economic outlook for Brazil in the next few years. 2- Brazil’s Economy 11
  • 22. 2.3 - Trade and Economic Challenges A few of the challenges to the growth in Brazil is the fiscal policies that are not conduci- ve to pursuing more exports and more investment. At this time, fiscal policies have been established to promote consumerism to foster growth instead. The infrastructure conti- nues to be problematic. As furiously as Brazil is working to improve the infrastructure, the vast size of the country and environmental implications make development a massi- ve obstacle. Another challenge that remains constant is a lack of confidence in consumers and investors. The government administration is taking steps to create more confidence. A new Finance Minister has been appointed to attack the spending problem that exists within the current government infrastructure. This too faces a grand challenge given that much of the spending within the budget is directly connected to mandated expenditures within the constitution. Experts agree that in order to bolster confidence and to secure growth, spending must be significantly reduced; however, it seems new laws affecting their constitution are required to accomplish such a task making the situation highly problematic. 3- Trading With Brazil 3.1 - Trading Partners Brazil has strong trading ties with China, the US, and Argentina in both imports and exports. At this time, limited trade agreements and an economy heavily based on servi- ces have made the distribution between trading partners less drastic than in other Latin American countries. As Brazil continues to consider new trade agreements, partnership distribution is likely to change. Largest Export Partners (2014): China 19.1% US 12.6% Argentina 6.8% Netherlands 5.3% Largest Import Partners (2014) China 18.1% US 15.3% Germany 6% Argentina 6% Nigeria 4.2% 12
  • 23. What does Brasil Import? (2014) 3.2- Brazil's Imports and Exports 0.92% Paper Goods 3.2% Textiles 0.38% Footwear and Headwear 0.80% Stone and... 0.26% Precious... 6.0% Metals 26% Machines 11% Transportation 3.2% Instruments 1.0% Miscellaneous 1.1% Animal Products 2.1% Vegetable Products 0.49% Animal and Vegetable Bi-Products 1.4% Foodstuffs 20% Mineral Products 16% Chemical Products 5.6% Plastics and Rubbers 0.29% Animal Hides 0.079% Wood... MINERALPRODUCTS WOODPRODUCT METALS STONEANDGLASS ANIMALANDVEGETABLE BIPRODCUTS PAPERGOODS VEGETABLEPRODUCTS ANIMALPRODUCTS FOODSTUFFS WEAPONS FOOTWEARANDHEADWEAR ANIMALHIDES TEXTILES TRANSPORTATION INSTRUMENTS PLASTICANDRUBBER MISCELLANEOUS MACHINES ARTSANDANTIQUES PRECIOUSMETALS CHEMICALPRODUCTS Source: AJG Simoes, CA Hidalgo. The Economic Complexity Observatory: An Analytical Tool for Understanding the Dynamics of Economic Development. Workshops at the Twenty-Fifth AAAI Conference on Artificial Intelligence. (2011) TOTAL: $228B 13
  • 24. What does Brasil Export? (2014) MINERALPRODUCTS WOODPRODUCT METALS STONEANDGLASS ANIMALANDVEGETABLE BIPRODCUTS PAPERGOODS VEGETABLEPRODUCTS ANIMALPRODUCTS FOODSTUFFS WEAPONS FOOTWEARANDHEADWEAR ANIMALHIDES TEXTILES TRANSPORTATION INSTRUMENTS PLASTICANDRUBBER MISCELLANEOUS MACHINES ARTSANDANTIQUES PRECIOUSMETALS CHEMICALPRODUCTS Source: AJG Simoes, CA Hidalgo. The Economic Complexity Observatory: An Analytical Tool for Understanding the Dynamics of Economic Development. Workshops at the Twenty-Fifth AAAI Conference on Artificial Intelligence. (2011) Total: $228B 3.6% Paper Goods 1.1% Textiles 0.56% Footwear and Headwear 0.86% Stone and Glass 1.6% Precious Metals 7.0% Metals 7.3% Machines 7.5% Transportation 0.40% Instruments 0.27% Weapons 0.49% Miscellaneous 7.8% Animal Products 16% Vegetable Products 0.75% Animal and Vegetable Bi- Products 12% Foodstuffs 22% Mineral Products 5.4% Chemical Products 2.5% Plastics and Rubbers 1.3% Animal Hides 1.0% Wood... 14
  • 25. 3.3 - Trading Infrastructure Major Airports and Ports As a country with over 200 million people and the largest geographical size in the whole of Latin America, it should be no surprise that the country has nearly 775 airports. Many of the busiest airports are currently undergoing expansion and modernization projects. Many of the other airports are in desperate need for similar projects, however a lack of investments and funding is preventing passenger growth in these smaller airports and placing further strain on larger ones. The following are a few of the busiest airports in Brazil many of which are some of the most technologically advanced and sophisticated in the world where you will find sleeping options, shopping, dining, access to transportation, VIP services, and much more: Airports - (include airport codes) • Guarulhos International Airport (GRU) • Rio de Janeiro/Galeão International Airport (GIG) • Congonhas-São Paulo Airport (CGH) • Brasília International Airport (BSB) • Tancredo Neves International Airport - Confins (CNF) 15
  • 26. Ports It is essential to keep in mind that selec- ting the correct port for your needs will depend upon many aspects such as the type of container you are shipping, the commodity, your final destination, and much more. Ports are unique and each has its own set of limitations and advanta- ges. Some are owned and operated priva- tely; whereas, other ports are owned and operated by state governments. Keep in mind that very few ports in Latin America are able to receive the large Panamax ocean vessels at this time. The following are the primary ports of Brazil all of which happen to be located in the Southern half of the country: Port of Santos Santos is the busiest port in all of Latin America. It is located in the state of Sao Paulo. This port will accept nearly all ship- ments such as container loads, liquid bulk, solid bulk, and much more. Santos is the most modern port in Brazil and it also offers a number of services from port and logistical services to customs storage. The port is also conveniently located near major highways and railways for seamless transportation in and out of the port. Port of Rio Grande Rio Grande is the second biggest port in Brazil located in the South near Uruguay and considered the primary port to the Southern Cone. The port continues to receive financing and investment to make expansions that will enhance customer service by doubling port capacity to alle- viate bottlenecks and improve efficiency. The port is often receiving bulk cargo for transshipments as it is strategically located to essential highways, railways, and an international airport. The port is also com- mitted to being environmentally responsi- ble. Port of Itajai The Port of Itajai is located South of Sao Paulo. This extensive cargo terminal will accept both dry and reefer container ship- ments. Also available at this modern port are logistical services. The port is highly dedicated to safety with webcams throu- ghout the port and to the environm Port of Paranagua This strategic port is located near the city of Curibita. The port accepts both liquids and dry bulk shipments as well as general cargo, vehicles, and containers. Like many other Brazilian ports, they are dedicated to security and the environment and the port is home to cruise ships. Port of Rio de Janeiro The Port of Rio is the third busiest port in Brazil. The port is currently undergoing modification and restoration, however progress has slowed greatly as it works to receive government financing that is requi- red to complete the project despite a large sum of private funding already committed. The port is located near downtown Rio and in addition to accepting container ship- ments; the port is also home to cruise ships. As part of the modification project, the port will soon be home to many tourist attrac- tions, as well. Port of Vitoria The Port of Vitoria has many more restric- tions and limitations that most other ports in Brazil as it is quite challenging to access. At this time, the port is most commonly used for cruise ships and the repairing of oil platforms and ships. The port is near both strategic rail and highway lanes. 16
  • 27. 3.4 - Time and Cost to Import into Brazil The time and cost to import into Brazil will vary greatly. If the exporting country is part of a free trade agreement with Brazil and the imported good is subject to the benefits of the agreement, it is likely minimal to no import tariffs or customs fees will apply. If the exporting country is not a member of any bilateral agreement or trade bloc with Brazil, goods will be subject to import duties, state sales tax, federal tax, and quite possi- bly an excise tax. It is also possibly your shipment could be subject to a declaration fee, airport fee, air handling fee, or a storage fee. If the goods are shipped into a free trade zone, they can be accepted, repackaged, and exported without having to pay import fees. Do not forget to consider Incoterms before you sign any sales contracts. The transit time to Brazil will vary from several days for ocean vessels from Miami to over a month for shipments originating in Asia. Import Duties 10.73 % is the average import duty. Things to Know • Time to import: Border compliance is 63 hours • Time to import: Documentary compliance is 146 hours • Many imported products are subject to a license application to the SECEX (Secretariat for Foreign Trade). The license is valid for 60 days from the date of the license applica- tion. This period is often not long enough and a new license application must then be made. • Textiles regulations are strict - the license is only issued if payment is made within 30 days following the date of the B/L • With the launch of "Brasil Maior" (Greater Brazil) plan, there has been a rise in trade protection. • Every importer must register with SECEX (the authorities in charge of foreign trade) http://www.investexportbrasil.gov.br/secex-1?l=en Import documents Needed: • Bank document • Bill of lading • Cargo release order • Commercial invoice • Customs import declaration • Import Invoice (Nota fiscal) • Packing list • Technical standard certificate Useful Links Link to the International Customs Tariffs Bureau http://www.bitd.org/Search.aspx 17
  • 28. 3.5 - Tax Free Zones Bonfim and Boa Vista Both zones are located in the state of Rorima in the far North. These zones were created to encourage and foster relationships with neighboring countries. A number of busines- ses and business activity are granted tax exemption or suspension within these zones. Such types of exemptions could be agriculture related processing, fish farming, tourism activities, storage, and more. Brasileia and Cruzeiro do Sul A number of businesses and business activity are granted tax exemption or suspension within these zones which are both located in the state of Acre in the North. Such types of exemptions could be agriculture related processing, fish farming, tourism activities, industrialization products, and more. Guajara-Mirim Free Trade Zone Both zones are located in the state of Rondonia in the far Northwest. These zones were created to encourage and foster relationships with neighboring countries. A number of businesses and business activity are granted tax exemption or suspension within these zones. Such types of exemptions could be agriculture related processing, fish farming, tourism activities, shipbuilding, storage, and more. Zona Franca de Manaus (SUFRAMA) SUFRAMA is the most well-known free trade zone in Brazil and is home to over 600 businesses. It is conveniently located near the Port of Manaus in the North of Brazil. The zone provides a number of fiscal benefits to both businesses located on the site and consumers shopping. Goods can be stored as well as land utilized for industrial purpo- ses. It is estimated that 100,000 people are employed in direct correlation to this zone. Macapa-Santana Free Trade Zone Both zones are located in the state of Amapa in two different municipalities in the North. This zone was created to encourage and foster relationships with neighboring countries. A number of businesses and business activity are granted tax exemption or suspension within these zones. Such types of exemptions could be mineral resources, fish farming, tourism activities, re-exportation, and more. Tabatinga Free Trade Zone This zone is strategically located in the state of Amazonas in the Northwest. Tabatinga was established to encourage and foster relationships with neighboring countries. A number of businesses and business activity are granted tax exemption or suspension within these zones. Such types of exemptions could be agriculture related processing, fish farming, tourism activities, storage, shipbuilding, industrialization products, and more. 18
  • 29. 19 3.6 - Brazil Free Trade Agreements Because Brazil is a member of MERCOSUR and members of this common market are limited in the number of trade agreements in which they can be involved outside of MERCOSUR, Brazil does not have any independent agreements at this time. However, Brazil, and MERCOSUR, is actively seeking agreements with larger economies such as the US, Mexico, and the EU. MERCOSUR currently involves Argentina, Brazil, Uruguay, and Venezuela as primary member countries and Bolivia, Chile, Colombia, Ecuador, and Peru as associate members. Primary member countries must provide permission to any other member country to join an agreement outside of MERCOSUR which is another reason Brazil does not have any independent agreements at this time. MERCOSUR Agreements Egypt - MERCOSUR Free Trade Agreement This FTA, the first between an African and Arab nation and Latin American countries, has been established to increase trade libera- lization and investment amongst all nations involved. A significant focus has been placed on agricultural products as well as textiles, chemical products, and engineered goods. EU - MERCOSUR Countries include the EU and MERCOSUR nations. Negotiations are in progress for this agreement which many hope to begin at some point in 2014. Given the number of countries involved and the existing trade agreements with other nations, this FTA may not become a reality as quickly as those hopefuls. India - MERCOSUR Preferential Trade agreement This agreement is a preferential trade agreement that provides exemptions on roughly 450 products for both MERCOSUR nations and India. A few examples of exempt products being imported into South Ame- rican member countries are wool, cotton, steel products, glassware, and machinery. A few items on the MERCOSUR list are pharmaceuticals, organic chemicals, machinery, and electrical equipment. Israel - MERCOSUR Free Trade Agreement Israel was the first non-Latin American nation to sign an agreement with MERCOSUR. Industries benefiting from the agreement inclu- de agriculture, aircraft manufacturing, pharmaceuticals, nanotechnology, and many others. The agreement is also encouraging labor exchange and foreign investments into both regions. Mexico - MERCOSUR Economic Complementation Agreement (ACE) The Mexico and MERCOSUR ACE is somewhat unique as it involves two different trade agreements of ACE No 54 and ACE No 55. ACE 54 is a bilateral agreement between Mexico and MERCO- SUR nations established to increase trade and services between the nations. ACE 55 is specifically dedicated to the automotive sector and it also includes the USA. Peru - MERCOSUR Economic Complementation Agreement (ACE) This agreement covers both goods and services for all member nations. The elimination of customs duties has fostered positive trade relations. The agreement also focuses on mutually beneficial development of science and technology, as well as intellectual property rights, exchange of trade information services, and antidumping. Trade Agreements in Negotiations • Egypt - MERCOSUR • Korea - MERCOSUR • Southern African Customs Union - MERCOSUR
  • 30. 4- Brazil’s Business Opportunities 4.1 - Investment Grade Both Fitchs and Standard & Poors investment ratings for Brazil has been changed to BB; whereas, Moodys rating is listed as Ba2 placing Brazil barely at an investment grade level. A number of the existing investor concerns remain despite government attempts to create a more stable and incentive-based environments for investors. Some of such concerns being fear of a lack of long-term sustainability, the economic growth is not projected to improve in the coming years, and over-spending by the government and nationwide budget cuts. Brazil is working to make the investor environment more secure and the country is far from lacking in investment opportunities. Investment opportunities exist in nearly every sector and in every desired investment range. Brazil allows for both public and private investing. At this time, some of the most appealing investment opportunities exist in sectors such as manufacturing, tourism, energy, logistics, real estate, agriculture, healthcare, and information, communication, and technology. In addition to such projects, it is possible to invest in both state and federal projections throughout the country. Given the vast size of Brazil and that it is the second largest economy in Latin America, you will have hundreds of opportunities for investment in each region of the country. After being considered one of the best countries in Latin America to do business for years, Brazil has fallen off all reputable lists as many neighboring countries are thriving during these trying economic and political times in Brazil. 20
  • 31. 4.2 - Significant Projects Between hosting the World Cup in 2014 and the Olympics in 2016, Brazil has been wor- king on a number of expansive and important projects. While some projects continue, others have been placed on hold due to significant government cuts in spending. Below are just a few examples of such significant projects. During the past few years, hundreds of projects worth billions of dollars have been underway throughout Brazil. It is estima- ted that Brazil will spend roughly USD $4.6 billion on the Olympics alone despite being in a deep recession. Airport Expansion Porto Alegre is just one airport expansion and modification project of many. Upon com- pletion, it is estimated that the airport will be able increase its capacity to nearly 19 million passengers annually and includes a new lighting system, a new cargo terminal, an additional taxiway, and a service road. The cost of the project is estimated at roughly $170 million. High-Speed Train (TAV) While rail expansion is a top priority of the infrastructure projects to alleviate the strain of the highways, the high-speed train project, which will connect Rio and Sao Paulo, is arguably the most exciting in the country. This USD $17.8 billion project will connect Rio de Janeiro, Sao Paulo, and Campinas will now not be complete until the 2020s. The government continues to seek private financing to repair existing infrastructure in all forms. Ports The Brazilian government has dedicated USD $27.3 billion to port expansion throughout the country. Brazilian ports are often synonymous with congestion, bottlenecks, and inefficient shipments. The administration understands the importance of creating grea- ter efficiencies in order for the economy to reach long-term viability and as such, many ports will be receiving vital upgrades. Subway Fortaleza Fortaleza, Brazil’s fifth largest city, is receiving a USD $1 billion expansion project. The new line will connect the existing South and West lines and will support up to 400,000 people per day. This project is critical to relieving road traffic and reducing pollution. 221