Viability's Guy Wilkinson writes a monthly column for Hotelier Middle East Magazine. This article originally appeared in March 2010.
For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
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Dubai has transformed from a small trading port into a global metropolitan city through strategic investments and world-record breaking developments. The document outlines Dubai's history from nomadic herders to a center for trade and tourism, highlighting milestones like oil discovery, the rise of Emirates Airlines, mega developments like Dubai International Airport, Burj Khalifa, and Dubai Mall. It also discusses Dubai's strong economic base in free trade zones and the real estate boom that made property ownership available to foreigners, fueling further growth.
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Keynote presentation by Guy Wilkinson of Viability Management Consultants about the state of the African hotel industry in November 2014, including countrywide historic performance and future pipeline data.
Viability presentation on likely impact for hotel industry of Expo 2020 & FIF...PCFC Hotels
Introductory presentation by Guy Wilkinson of Viability Management Consultants for the panel session at the Hotel Show Vision Conference 2014 in Dubai entitled: "What should hoteliers really expect from Expo 2020 and the FIFA World Cup 2022?"
Hotelier ME July 2014 chain hotel pipeline survey articlePCFC Hotels
Article about Viability's annual (June 2014) survey of the future hotels in the GCC (Arabian Gulf) region, as declared to us by 134 chains. Includes rankings by chain and city/town, as well as individual chain rankings for Dubai, Abu Dhabi, Riyadh, Jeddah, Makkah, Doha, Muscat
Viability GCC future chain hotel pipeline survey 2014PCFC Hotels
Viability's annual (June 2014) survey of the future hotels in the GCC (Arabian Gulf) region, as declared to us by 134 chains. Includes rankings by chain and city/town, as well as individual chain rankings for Dubai, Abu Dhabi, Riyadh, Jeddah, Makkah, Doha, Muscat
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Guy Wilkinson was fortunate enough to attend the WTTC Summit that took place in Abu Dhabi this year. He reports on the key trends discussed at this high-level global forum, and focuses on issues of importance to the Middle East hotel sector.
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The document summarizes a survey of hotel development pipelines in five major Gulf markets - Abu Dhabi, Dubai, Doha, Makkah, and Riyadh. It found that these markets will see 189 new chain hotels with 64,063 rooms by 2017. Dubai will have the largest number of new rooms at 20,227, followed by Makkah at 15,981 rooms. The majority of new rooms, around 70%, will be rated five-star. It also provides highlights for each individual market, noting trends like increased upscale brands in Abu Dhabi, the rise of hotel condo apartments in Dubai, and growth of new international brands in Doha.
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Guy Wilkinson's popular PPT about the future pipeline of chain hotel rooms in Abu Dhabi, Dubai, Doha, Makkah and Riyadh, presented at the HOTEC Middle East 2013 hosted buyers event in Abu Dhabi this June
Viability's Guy Wilkinson writes a monthly column for Hotelier Middle East Magazine. This article originally appeared in October 2009.
For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
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For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
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For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
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Hotelier Middle East Sept 2013 GCC hotel pipeline surveyPCFC Hotels
The document summarizes a survey of hotel development pipelines in five major Gulf markets - Abu Dhabi, Dubai, Doha, Makkah, and Riyadh. It found that these markets will see 189 new chain hotels with 64,063 rooms by 2017. Dubai will have the largest number of new rooms at 20,227, followed by Makkah at 15,981 rooms. The majority of new rooms, around 70%, will be rated five-star. It also provides highlights for each individual market, noting trends like increased upscale brands in Abu Dhabi, the rise of hotel condo apartments in Dubai, and growth of new international brands in Doha.
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Presentation on the exciting prospects for the African hotel market, given on 28 09 13 at the Hotel Show's Vision Conference in Dubai. Covers demand drivers, existing supply and future pipeline, case studies of 'hot market' cities. African economic performance is much better than Europe's! Hotels are undersupplied! You should be there now!
Hotec me 2013 seminar g wilkinson viability dist PCFC Hotels
Guy Wilkinson's popular PPT about the future pipeline of chain hotel rooms in Abu Dhabi, Dubai, Doha, Makkah and Riyadh, presented at the HOTEC Middle East 2013 hosted buyers event in Abu Dhabi this June
Viability's Guy Wilkinson writes a monthly column for Hotelier Middle East Magazine. This article originally appeared in October 2009.
For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
Viability's Guy Wilkinson writes a monthly column for Hotelier Middle East Magazine. This article originally appeared in July 2009.
For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
Viability's Guy Wilkinson writes a monthly column for Hotelier Middle East Magazine. This article originally appeared in January 2011.
For more information about Viability, please visit http://www.linkedin.com/company/2347942 or http://www.viability.ae/
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https://rb.gy/f409dk
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The truth about spas
1. 22
COMMENT
The truth about spas
Viability director Guy Wilkinson strips spas down to the basics with a little help from Spa Solutions
director Jo Clare, who urges spa designers to work together with operators to enable profitability
units, it is possible that up to 60% of the interior design firms alike have often right next to a coffee shop — hardly an
region’s spas are loss-making,” says been guilty of building spas without ideal private place in which to discuss
Clare. “To get a five-star rating, many taking such expert advice. personal ailments prior to a treatment.
hotels just do the minimum — put a This has resulted in a litany of mis-
sauna, a steam room and a couple of takes, which are only now beginning A QUICK FIX?
massage rooms in a spare corner, call it to come under scrutiny from hotel Spa Solutions is frequently called in to
a spa and justify it as a loss leader. owners and managers, looking to fix the problems of ill-conceived spas,
“But it should never be seen as just boost revenues in the global recession. even as soon as six months after they
an add-on. Anyone who invests in a For example, many hotel owners open. Interior design firms may have
spa should expect a return — and it do not get a market study done and so created a wonderful aesthetic space,
costs so little to plan one properly.” are unclear of their target clientele. but failed to take the practical advice
In Dubai especially, hotel spas tend of an experienced therapist when it
COLUMNIST EXPERT DESIGN to concentrate on serving in-house comes to finishes and fabrics.
As an independent consulting firm, guests, missing out on the valuable For example, Clare had to replace
with no affiliations with any product disposable income of local residents. the beautiful leather doors installed
pas have become an indispens- house, equipment suppliers or opera- Also, different nationalities may in one spa, after they rapidly deterio-
S able component of top hotels
in recent years. This is true not
only in terms of the perceived
glamour and sophistication of spas,
but more importantly, of compliance
tors, Spa Solutions has the expertise to
advise developers, from feasibility and
design right through to management.
need to be accommodated in different
ways, affecting how the guest ‘journey’
through the spa is designed. “While
rated in the humid, oily conditions.
Another designer specified marble
floors in the spa’s high-turnover
showers, creating dangerously slip-
pery conditions.
with classification authorities across TAKEN AS STAND-ALONE BUSINESS UNITS, Above all, what is missing in most
our region, for whom this box must be
ticked to merit a five-star badge.
IT IS POSSIBLE THAT UP TO 60% OF THE cases prior to the design stage is a prop-
erly though-out concept for the spa.
Despite this trend, less than half
REGION’S SPAS ARE LOSS-MAKING “You need a clear storyline that
the spas in the Middle East are in fact specifies the USPs of your spa. From
profitable. That is the assertion of Jo According to Clare, creating a westerners are used to sharing open there you can build viable work-
Clare, director of Spa Solutions, a con- profitable spa begins by hiring a spe- changing rooms, local national ladies ing concepts, guidelines and service
sulting firm founded in Dubai in 2001, cialist. As she says, “you can’t design need a private room,” notes Clare. solutions, prior to having operational
whose project portfolio includes spa a spa unless you’ve operated one.” Other design faux pas include locat- teams in place,” says Clare.
hotels from Armani to The Address She, as a qualified spa therapist, ing the treatment rooms, supposedly Where this approach has not been
and Marriott to Le Méridien. has done both, but says that hotel havens of peace, right next to the noisy taken, it may be too expensive to com-
“Taken as stand-alone business owners, operators, architects and locker rooms, or the spa reception pletely redevelop a spa. Nevertheless,
significant improvements in guest spa
yields can often be achieved simply
through the implementation of SOPs,
KPIs and benchmarking, both for
treatments and retail sales — guide-
lines which many hotel chains do have
for other operating departments, but
not spas, according to Clare.
However, a far more preferable
approach is to plan properly from the
outset, to prevent unnecessary and
costly design changes that can easily
be avoided. HME
Guy Wilkinson is a director of Viability, a hospitality
and property consulting firm in Dubai.
For more information, e-mail: guy@viability.ae
The spa reception at Natural Elements Spa at Le Méridien Dubai is a dedicated and well-thought out space.
March 2010 • Hotelier Middle East www.hoteliermiddleeast.com