2. Synergy The Sun is offering to get a copy of it on the iPAD. This is an example of synergy between Apple and The Sun as it is an act of business from which they both benefit. The use of synergy in this case is beneficial to both companies as it is a way of promoting The Sun, however it is beneficial to the iPAD as it creates another possible incentive for people to buy it. It is also likely that they both receive part of the profit therefore it is beneficial to both.
3. Features The Sun offers features such as videos online, so instead of jus reading stories you can you can watch them too. It also offers its online viewers the chance comment on news storys which would take much longer if done by letter.
4. Personalize News News online is very much shaped to the desires of the reader. They are able to access any kind of content they want due to the ability to search online. If you follow the arrow you will see the search bar that appears on the homepage, which allows you to search Sport to Showbiz to Videos. This gives news online an obvious advantage over newspapers, as you are to choose your news not just get given what ever happens to be written that day. Therefore the news online is personalized and offers the user anything they want. This is a reason that could lead to the death of newspapers as internet news is much more efficient and specific to the readers needs.
5. Advertising The adverts on The Sun’s homepage are all for TV shows or stations. We can also see that one of the adverts is for Sky which is owned by Rupert Murdoch, along with The Sun. However there are also adverts advertising other comanys such as E4 You could also argue that another reason for Rupert Murdoch’s move to internet is that it is another effective form of advertising. Also because it is his company he can charge people to put there adverts on his page but it is free for him.
6. Imagery The use of imagery online is useful as it means you can see the picture and make assumptions about the article. For example if like football you click on the picture of Alex Ferguson. Therefore the use of imagery online is vital as it allows users to simply see the picture and then decide whether the article is for them. The use of pictures online is almost like advertising the article, and is very important . The use of images is another benefit for readers. As it allows them to make a judgment about the story. Although there is also the use of pictures in newspapers, which means it is not a distinguishable benefit of just online papers.
7. Hard or Soft news Cheryl Cole appears on the homepage of The Sun as the first story. The X factor as a headline for a paper would be considered as soft news, as it is more gossip orientated than anything else. Politics would be considered as hard news. Discussing the state of the country although irregular for the sun is hard news.
