The Struts used a MassCloud 500 Series unit on their 2015 US tour to capture fan data and drive engagement. The unit was easy for the tour manager to deploy and manage. At each of the 42 concerts over 2.5 months attended by 500-800 people, fans could access a private WiFi network via the MassCloud unit to enter a contest to meet the band. This resulted in a 40% overall data capture rate and a 23% increase in merchandising sales. The band was able to promote offers and interact with fans virtually since internet was not otherwise available at many of the venues.

1. Prepared By: Dan Seidman

3. Client: Universal Music
Talent/Equity; The Struts
Program: Struts - 2015 US Tour
Venue: Atlanta / First Tour Stop
Date: October 19th
Equipment Deployed: 1- MassCloud 500 Series Unit
Support: Live on-premise support
Program period: 2 months

4. Handout at Concert – driving fans to promotional offers and live social media and interaction!

6. GEORGIA NEW YORK

9. STRUTS Tour - Case Study
• Crowds at the venues were 500-800 people.
• 42 concerts in 2-1/2 months.
• Masscloud fits into a 3’x3’ flight case with 3 access points. The production
manager was trained in a few hours and managed the entire platform for the
tour. Plug and play.
• "It was easy to deploy and the results for the crowd and the band were
immediate!" Zach Fulton - Tour Manager.
• 40% overall data capture from all events, and is built into a great data base.
• 23% increase in merchandising sales.

10. What the Concert Fan Viewed
What the consumer saw- Posters, flyers directing them to the Masscloud™
WIFI - @strutslive. Once the consumer filled out the form field they were able
to access the private Struts WIFI network. ( NO internet at all) and were
entered into a chance to meet the band after the show.
The consumer was rewarded by being offered a free pin at the merchandising
booth, which lead to a 23% increase in other sales.
The band did not have the man power or budget to arrange for internet at
each of the 42 stops so Masscloud™ was the only answer…

11. Thank you.
Promotional Communications, LLC
650 Halstead Avenue, Mamaroneck, NY 10543, USA
TEL – (914) 381-1632
Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760