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The Social Moment: Embrace It
2
the social moment
The moment an organization realizes that social business
is mainstream and integral to its future success.
3
the employee social moment
The moment an employee realizes that social business is
mainstream and integral to his or her future professional
success.
4
•  The Science of Social
•  The Art of Social
to build one’s individual brand, focus on two core areas
5
The Science of Social involves the mechanics and activities to
build and grow your network, cultivate influence and begin your
content creation journey.
Each of us needs to develop our own discipline and cadence around
social business. In most cases, for the Science of Social to become
habitual, it will require between three and nine months to
develop your personal brand identity. It is helpful to develop a routine
and approach that is grounded in tools like a content calendar and a
social to do list.
the science of social
6
The Art of Social is the way in which you convey your social voice
and style making you unique - it is the development of your
social personality and persona.
The level of privacy (degree to which you share), sincerity, writing style
and tone are the form and fabric of your style. At the core of
everyone's Art of Social must be two common traits to be successful -
transparency and honesty. And, your personal style will change over
time as your interests, passions and comfort level with social flourish
and evolve.
the art of social
7
•  Be authentic and yourself on social media - it is important that
people see the real you, because they will anyway.
•  Begin to write and experiment across different social channels -
people are still forgiving of social faux pas and there is still time to
learn to get it right.
•  Have fun with social media and social business - you are building
and enhancing your individual brand and your ability to influence
and advocate for things in which you believe.
take aways

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The Social Moment: Embrace It

  • 1. The Social Moment: Embrace It
  • 2. 2 the social moment The moment an organization realizes that social business is mainstream and integral to its future success.
  • 3. 3 the employee social moment The moment an employee realizes that social business is mainstream and integral to his or her future professional success.
  • 4. 4 •  The Science of Social •  The Art of Social to build one’s individual brand, focus on two core areas
  • 5. 5 The Science of Social involves the mechanics and activities to build and grow your network, cultivate influence and begin your content creation journey. Each of us needs to develop our own discipline and cadence around social business. In most cases, for the Science of Social to become habitual, it will require between three and nine months to develop your personal brand identity. It is helpful to develop a routine and approach that is grounded in tools like a content calendar and a social to do list. the science of social
  • 6. 6 The Art of Social is the way in which you convey your social voice and style making you unique - it is the development of your social personality and persona. The level of privacy (degree to which you share), sincerity, writing style and tone are the form and fabric of your style. At the core of everyone's Art of Social must be two common traits to be successful - transparency and honesty. And, your personal style will change over time as your interests, passions and comfort level with social flourish and evolve. the art of social
  • 7. 7 •  Be authentic and yourself on social media - it is important that people see the real you, because they will anyway. •  Begin to write and experiment across different social channels - people are still forgiving of social faux pas and there is still time to learn to get it right. •  Have fun with social media and social business - you are building and enhancing your individual brand and your ability to influence and advocate for things in which you believe. take aways