This document discusses strategies for developing the medical tourism market in Ukraine. It notes that Ukraine is a large country in Eastern Europe with over 45 million people and over 160,000 new cancer patients per year. The top 5 medical directions for foreign patients are oncology, neurosurgery, cardio surgery, orthopedics, and various aesthetic procedures. The business model in Ukraine's medical tourism market is similar to other countries, with 20% of patients being "smart patients" who actively research their options online and 80% being more passive "floating patients".

1. STRATEGY of development
at UKRAINIAN MARKET

2. Destination context
GeneralMedical

3. Ukraine
The biggest country in a East Europe
Area
603.700 Sq.m.
Population
45,559,058 people
160,000 +
Cancer patients
per year
1 Hour = 20
new cases
of the disease

4. • Oncology
• Neurosurgery
• Cardio surgery
• Orthopedic
• Plastic surgery, Stomatology, Esthetic
surgery, Check up, Ophthalmology
TOP-5 direction

5. Adult human body
by 80% of water
You know
This is very similar to the
Business model in medical
tourism market in Ukraine

6. 20% - smart patients
80%
floating patients

7. blood tests for cancer
2 704
brain-cancer
31 212
liver cancer
27 696
shunting of vessels
3 053
SmartFloating
blood cancer
29 242
cancer treatment
161 457
cyber-knife
9 853
cardiac surgery
22 209
Keywords
*wordstat data, year

8. How to behaves patient
in the Internet space ?

9. WHAT is really IMPORTANT?
The specific
disease
diagnosis
Doctor
СV
Clinic Real feedback-reviews

10. Alcoves, segments
Where there are patients?

11. Language
(native Russian Ukrainian
(Including online)
The ability of content to
Answer the question
of the Patient
Speed of processing
with Contact
(Fishing When there is Problem)
break
down the
barriers

12. Dawn of visualization

13. Classic + visual content
Social TV mini projects
Internet advertising (technically correct)
Print, Digital
Medical conferences for doctors and other professional events
Representation, Virtual Office
The agent network
Complex
BUT an individual approach

14. MEDWIO uses all promotional tools