The presentation is about the birth of Prince George of Cambridge on July 22, 2013. The event created a lot of attention in the media of UK and abroad.

1. THE ROYAL BABY
Name ID
SK Nasif Hasan 112 0157 030
Afsana Naz 093 0244 530
Javid Rahman 113 0491 030
Reshma Reaz

2.  Prince George of Cambridge (George Alexander Louis). Born in 22
July 2013.
 Third in line to succeed his great-grandmother, Queen Elizabeth II,
after his grandfather and father.
 The only grandchild of
Charles and first wife Diana,
 Child of Prince William and his
wife Catherine.

3. Why
the
little
chap
is
so
important
???

4. Because he is ROYAL and people’s are aware of them.
His arrival gave everyone reprieve from daily grind of politics, share
prices and inaccurate weather forecasts.
They are covered by media
when something happens in
their life, such as a birth.

5. The Answer lies within Human Psychology !!!
People listens fairy tales in their
childhood , containing royal
occurrences .
But, in real life royal families
does not exists that much.
So, when people hears Royal incidents the memory of childhood
fairy tales triggers up.

6. 5 strange facts about the Royal Baby
1. Genealogists say the baby
is distantly related to Dracula.
2. Earlier royal births were witnessed by
the Interior minister. Luckily this
tradition ended in 1936.

7. 3. The baby does not need a surname.
If parents want. they can choose
between Mountbatten-Windsor, Wales
and Cambridge.
4. The bookmakers' favorite names
were Alexandra for a girl and George
for a boy !!!

8. 5. Football superstar David Beckham has suggested that the royal couple
should name their baby after him.
"I think they should go for David," he said in an interview this week, adding:
“If it's a boy.”

9. They did not hear you Buddy

10. FROM BUILDING SUSPENSE TO
IGNORING THE HATERS…
Few marketing lessons learned from the birth of George
Alexander Louis:

11. BE AUTHENTIC…
 Their down-to earth &
natural behavior.
 They sound like any other
new parents.
 No chauffer

12. MARKETING THE ROYAL WAY:
 Customers like to know there are real
people- so DON’T HIDE.
Share yourself and your business story
in your marketing materials.

13. KEEP THEM IN SUSPENSE…
 William and Kate didn’t find out
the baby’s sex in advance.
 Placing the birth announcement
took upwards of half an hour!

14. MARKETING THE ROYAL WAY:
 Plan your strategy in advance
 Place ads that tease “Something big is coming”!
You can certainly grab your share of attention.

15. IGNORE THE HATERS.
 Not everyone cares about the royal baby.
 Some people are irritated.
 “How to block royal baby news
from your social media accounts?”

16. MARKETING THE ROYAL WAY:
Not everyone’s going to respond to your marketing
efforts.
Focus your attention on more interaction with those
who do show interest.

17. BRANDS ARE ALREADY CAPITALIZING ON
THE ROYAL BABY BIRTH
Many businesses leapt on the birth of the Royal baby to
promote their goods…

18. OREO: PREPARE THE ROYAL BOTTLE SERVICE

19. HOSTESS SNACKS: THIS SUMMER A PRECIOUS
LITTLE BUNDLE OF SWEETNESS WAS BORN.
AND KATE AND WILL ALSO HAD THEIR BABY.

20. CHARMIN: GET THE THRONE READY! THERE’S A
NEW CUB IN THE ROYAL FAMILY

21. PROCTER & GAMBLE PHOTO
SHOPPED A CROWN ON A BABY:

22. THE DUCHESS OF CAMBRIDGE IS ABOUT TO GIVE BIRTH TO
A $380 MILLION STIMULUS PACKAGE !!!
As Kate Middleton goes into St. Mary’s Hospital, the British royal family
has joined retailers to celebrate the birth of the Duke of Cambridge.
As the current UK economic growth is sluggish; it is hopeful that this event will
add extra speed into UK economy.

23. ECONOMIC IMPACT DUE TO ROYAL BABY
This economic process is called “Babynomics”.
Baby fever could boost economy by 240 million pounds ($380 million)
between July 1 and August 31.
Babynomics will join Queen's Jubilee and London Games as an effective tool for
struggling British economy .

24. ECONOMIC BOOST FROM ROYAL BABY
4.8 million people would spend 62 million pounds on alcohol and 25 million
pounds on food for baby parties, while £156 million ($239 million) would be spent
on memorabilia.
Boost to retail sales through people buying souvenirs and commemorative
items.
Likely to be a small lift to alcohol sales as some people will want to toast the
royal baby.

25. Retail sales is 243 million pounds in particular for England's grocers and
baby clothiers.
Altogether, the baby's birth will boost U.K. retail spending by around 0.5
percent.
The birth of royal baby is set to inject hundreds of millions pounds into
UK’s economy, while stimulating a worldwide trade in royal memorabilia.

26. GLOBAL BUSINESS TO ROYAL BABY
Royal baby’s arrival is also expected to generate significant
international sales.
Industry analysts estimate the value to the tourist industry in hundreds of
millions of pounds.
Overseas
manufacturers, such
as China, have for
months been in a pre-
sprinting position over
the gender of the royal
baby.

27. RETAILERS EARNING FROM ROYAL BABY
Retail brands associating
themselves with royal birth.
Mothercare, has new pram
that is designed along the
lines of a scaled-down royal
horse carriage.
Pram manufacture is expected to receive huge boost both in the
UK and overseas, as parents of new babies flock, to buy carriages
similar to those owned by the royal couple.
Retailers received advanced orders from countries including
UAE.

28. Overall, the birth will push up the sale of prams and
pushchairs in the UK will increase 13 percent over the next
year.

29. BRITISH TOURISM INDUSTRY
 VisitBritain believes the royal birth will be attracting visitors to UK.
 Royal baby gets Britain an enormous amount of free advertising .
£4.5 billion will be spent this year by visitors drawn by the
UK's culture and heritage.
While much of the global
media is often focused on
London's Buckingham
Palace, other UK tourist
locations also stand to
benefit from the royal birth.

30. It's not just William and Kate who will be crying tears
of joy !

31. HOW THE BABY WILL GROW UP??
Like traditional royal style or like the other babies in
United kingdom

32. FROM THE HISTORY OF ROYAL BABIES
GROWING UP
 Led extremely cloistered lives
 primarily raised by nannies
 almost never mixed with
commoners
 spent much of their time being
drilled by private tutors in history,
decorum and various dead
languages.
 get extensive media training

33. Princess Victoria, aged four. (Stephen
Poyntz Denning/Wikimedia Commons)

34. ROYALS BABIES LIFE AT PRESENT
 still live in wildly luxurious surroundings
 attend the most elite schools
 have round-the-clock nannies and guards
 feel more "normal" than before
 Communicate with other children

35. WHEN AND HOW THE CHANGES BEGAN
 with the current Queen,
Elizabeth
 Charles and Diana were
determined to be as much like
everyday parents as possible
 William and Harry ventured out
to public playgrounds
 ate at McDonald's
 even waited in line to see Santa
at Selfridges, a department
store,

36. WHAT ABOUT THE NEWBORN BABY?
 experience a stint in the armed
forces
 Church services will also be
familiar
 as normal an upbringing as
possible as they grow up in the
world of the Windsor’s.
 have at least one nanny
 home will be Kensington Palace's
Apartment 1A

37. Conclusion
Royal baby is one of the greatest event in the year of 2013.
Though it will not change our day to day life a single bit.
But it’s a good news among everyday chaos in our life.
We Wish an excellent and beautiful future life of Prince George.