If you're working globally, most likely you are working with emerging market countries (EMCs). We've compiled some stats on the cultural values of EMCs as a group, and the findings show strong patterns. Understanding the cultural nuances of doing business internationally is a must in today's global world.

1. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
The Role of Cultural Values
in Emerging Markets
Tips for you and your team

2. As companies expand
their reach into other
markets, more often
than not they find
themselves working
with emerging market
countries (EMCs).
NB INTERCULTURAL FUTUREOFGLOBALWORK.COM

3. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
Although there are
studies of individual
emerging market
countries, few, if any
studies look at cultural
values of EMCs as a
group in order to see
what correlations &
patterns may exist.

4. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
When looking at
cultural values & their
relationship to EMCs,
strong patterns
emerge.

5. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
78% of EMCs are high-
context (as opposed
to low-context) - they
prefer a more indirect,
communication style.

6. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
70% of EMCs are
relationship-oriented (as
opposed to transactional
cultures) - they need trust
to be established before
accomplishing tasks.

7. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
70% of EMCs
are polychronic (as
opposed to
monochronic) - they
see time as flexible &
fluid.

8. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
70.9% of EMCs are
harmony-oriented (as
opposed to
confrontational) - they
prefer to avoid
uncomfortable situations .

9. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
67.7% of EMCs are
situational (as opposed
to rule-based cultures) -
they believe circumstance
determines action & they
tend to bend the rules.

10. NB INTERCULTURAL FUTUREOFGLOBALWORK.COM
58.06% of EMCs
are hierarchical (as
opposed to egalitarian) -
they respect authority &
are less likely to challenge
higher-ups

11. EMCs share common value
preferences in almost every
category. An understanding of
these similarities will help
researchers and businesspeople
alike succeed in the global arena.
NB INTERCULTURAL FUTUREOFGLOBALWORK.COM

12. Contact me to
learn more about
working across
cultures.
NB INTERCULTURAL HELLO@NICOLEBARILE.COM FUTUREOFGLOBALWORK.COM