2.  Rockstone Bike Alley was founded over seven
years ago in 2005 by Rockford Copeland.
 Initially it began after planning to take his
daughters out on a cycling trip,
 He realised that the youngsters in his
neighbourhood who wanted to come along
cycling also.

3.  He realised many of these boys had no bikes of
there own.
 He began to collect old frames and asked
parents and neighbours to leave any frames
they had outside the garage in his home.
 He turned his garage into workshop and place
equipment inside started repairing bikes.
 Began teaching young people to learn how to
repair their own bikes.

4.  He set up Rockstone Bike Alley
 He began to organise rides to various council
estates.
 He would take young people from the plevna
crescent estate to meet other youngster who
were previously rivals.
 they would be invited to the garage

5.  He soon be engaged both groups and had them
working together fixing and repairing bikes
and riding together
 This developed into a comprehensive bike
building programme.
 Young people learned how to strip down and
re-build bikes from scratch.

6.  Also, through the cycling activities he noticed
the general health of the young people
improve.
 Their physical activity levels greatly improved
 They were also more engaged
 Took part in various 10 km rides, including the
London to Brighton ride.
 He eventually formed Rockstone Cycling Club.

7.  The plan was :
 To continue Rockstone Bike Alley as a repair
and maintenance workshop
 This money would support the cycling club
and the activities with the young people

8.  In addition the cycling project’s remit was still
expanding
 The young people often sought his counsel
 They spoke to him about personal and family
problems they were having – in effect giving
them counselling support.
 In addition other adults and parents saw this
and began to assist him.

9.  A small team was identified:
 Volunteer parents/helpers
 A learning mentor
 A psychiatric nurse
 A sports scientist

10.  The cycling club soon received the attention of
the local authorities
 They recognised the work that was being done
and offered to involve us in a number of
projects.
 These parties include the NHS, Haringey
council and the youth service

11.  We have been involved in:
 Summer on the green – a community based
project developed to utilise local green space
and provide activities for young people.
 The Affinity well being project – a holistic
health project, of which cycling activities were
being provided
 10 week Octagon project – a pupil referral unit
project teaching young people to fix and repair
bikes

12.  The original message stayed the same, but the
dynamic had totally changed.
 It was deemed necessary to expand the remit of
the project.
 Eventually this led to the Registration of the
Rockstone Foundation.

14. Strength Opportunities
Specialist team with
unique skills and
expertise in health,
medicine, fitness, bike
mechanics and
maintenance, equipment
& accessories.
The opportunity to carry
out specialist and niche
work/projects related to
cycling.
To engage hard to reach
individuals & communities.
Weakness Threats
Lack of facilities, finance
and space.
Larger organisations with
money and resources to
carry what we are doing on
a larger scale and in
multiple venues.

15. Political Change in Government legislation.
Change in government structure of the NHS to have
commissioning groups to allocate funding and resources.
Government initiative drive to highlight cycling
Government lead initiatives on the impact of exercise on health
Change in funding in the way of personalisation budgets.
Environmental Pollution research leading to green spaces and clean energy and
transport being favoured more.
Sustainable energy and transport being more popular meaning
that cycling is more accessible.
Increasing number of cyclists.
Social A need to engage Substance misuse and mental health service
users.
A need to engage young people through physical activity.
A need to create activities to engage senior citizens who may feel
more isolated, especially BME individuals who may not speak
English as a 2nd
language.

16. Technological Advances in bike technology, making them more accessible
and easier to ride.
Advances in bike safety and accessories, fitness equipment.
Legal Changes in the law regarding care of service users.
More legislation regarding employees, employers and time
of work for illness and sickness – increasing the focus on staff
health and exercise activities.
Increased number of insurance claims for cycling accidents.
Economical Increased need for employees to remain physically active
and remain working.
The need for young people to gain employment – in
emerging industries, such as bike mechanics, and cycling
instruction.
The need for the NHS to reduce their net cost of
interventions – mainly pharmaceuticals and operations and
the need to find alternatives.

17.  Rockford Copeland – Bike mechanic
 Clifton Goldson – Learning mentor and youth
worker
 Musa Nmguni – Psychiatric nurse
 Ricardo Johnson – Sports scientist and tutor
 Dee Buchanan – Teacher and school co-ordinator
 Carol Wray – Teaching assistant and A1 assessor
 Patrick Hines – Mechanical engineer

21. HEALTH & WELL BEING
 Maintenance, & repair
workshop for NHS staff
 Cycling health and
complementary
therapies service
 Special mental health
and substance misuse
service
 Research centre

22. EDUCATION (VOCATION) EDUCATION (GENERAL)
 Road safety and
proficiency
 Navigational skills
 Outdoor pursuits
 Skills training
(including bike
mechanics)
 Maths
 English
 Science
 History
 Law
 Accounting
 Art & Design
 Psychology
 Business and admin

23. EDUCATION (SPORTS) EDUCATION (BIKES)
 Sports science
 Sports injuries & 1st
aid
 Fitness training
 Cycling training
 Cycling instruction
 Coaching
 Sports law
 Journalism
 Bike Design
 Bike production
 Spray painting

24. MAINTENANCE
 Repair service
 Bike customisation
 Bike retail
 2nd
hand bike retail
 Bike rental/hire scheme