Marketing research and product development techniques are needed for developing nations to meet future demands for quality education, as governments and allies own major portions of productive sectors in many developing economies. Governments must understand marketing and its implications to further national development goals.

1. The relevance of marketing to the developing nations
For any nation to develop and meet its future expectations in terms of providing quality education for its
citizens there is the need for it to develop its techniques of marketing research and product
development to meet this demand.
in many developing countries, it is a common knowledge that the government together with its allies
owns the major portion of the productive sector of the economy . it is therefore necessary that
governments of developing nations understand marketing and its implication to further their aim at
national development.