These slides lay out a 7-day plan for building a solid foundation for changing your life. Day 1: Understanding the Power of Transformation Day 2: Clarifying Your Vision Day 3: Identifying Limiting Beliefs Day 4: Goal Setting for Transformation Day 5: Creatiing an Action Plan Day 6: Implementing Daily Practices for Realness Day 7: Sustaining Your Realness Transformation If you're feelin stuck, restless, or in need of direction then this document will help you get moving again.

1. The
REALNESS
Transformation
Challenge
Oli
Anderson
www.olianderson.co.uk
A Week-Long Journey to Creating
Lasting Change in Your Life and
Business

2. REAL ALWAYS
WORKS
Pitch deck 2
Oh, hi there.
I’m Oli Anderson – I’m a creative
performance coach and author. I help people
too bring more REALNESS into their lives and
businesses.
Realness just means that we’re engaging in
INSPIRED ACTION that allows us to move
towards a sense of wholeness and which
offers value to the world at the same time.
This 7-day Challenge is going to help you to
transform your life and start getting in
touch with your own realness.
We’re going to walk through some super
practical exercises that will give you
clarity, direction, and zest.
Let’s get started!

3. Oh, hi there.
3
Are you ready to embark on a transformative
journey towards REALNESS in just one week?
Welcome to "The REALNESS Transformation
Challenge," a week-long process designed to
empower creative service-based business owners
like you to create lasting change and achieve
the results you desire.
By the time you’re done, you’ll be more in-
touch with your own REALNESS and you’ll have
created a tangible shift towards a better
future.
Throughout this challenge, you will follow a
step-by-step roadmap that will guide you
through each stage of transformation.
You’re about to unlock your full potential,
overcome obstacles, and experience profound
shifts in your life and business so get ready.
COMMIT to yourself by doing the exercises in
this short booklet and make this week an
investment and turning point.

4. Our Itinerary
Day 1:
Understanding
the Power of
Transformation
Day 2:
Clarifying
Your Vision
Day 3:
Identifying
Limiting
Beliefs
Day 4:
Goal Setting
for
Transformation
olianderson.co.uk 4
Day 5:
Creating an
Action Plan
Day 6:
Implementing
Daily
Practices for
REALNESS
Day 7:
Sustaining
Your REALNESS
Transformation

5. Today, we'll explore the power of REAL
transformation and how it can propel you towards
the life and business you envision. Get ready to
embark on a journey of self-discovery and growth.
Let's dive in!
Transformation is a catalyst for growth, enabling
you to reach new heights in your personal and
professional life. By embracing change and
harnessing the power of transformation, you can
unlock your full potential and create the life and
business you desire.
This whole process is all about how transformation
is about moving towards more REALNESS (or
WHOLENESS) in our lives and businesses.
olianderson.co.uk
5
Day 1:
Understanding
the Power of
Transformation

6. Exercise 1: The
Benefits of REAL
Transformation
6
Take a few moments to reflect on the potential
benefits of embracing transformation in your
life and business.
Grab a pen and paper or open a document on
your computer. Write down at least five
potential benefits that you believe
transformation can bring you.
Consider how REALNESS can positively impact
your mindset, relationships, business success,
personal fulfilment, and overall well-being.
What would you change about your current
reality? How is being UNREAL with yourself
holding you back?

7. Exercise 2: Your
Vision of
Transformation
7
Close your eyes and visualise the transformed
version of yourself and your business. How
does it feel? How do you look? What are you
doing differently?
Take a few minutes to immerse yourself in this
vision. Then, write a paragraph or create a
vision board that vividly describes or depicts
this transformed version of yourself and your
business.
Keep coming back to this paragraph or vision
board as you go through this process!

8. Exercise 3:
Reflecting on Your
Why
8
Reflect on why transformation is important to
you. What motivates you to seek change and
growth? What are the driving forces behind
your desire for transformation?
Write a journal entry or a letter to yourself,
articulating your personal why. Be honest and
dig deep to uncover the core reasons that fuel
your transformational journey.
Remember, REAL transformation is a powerful
force that can lead to profound shifts in your
life and business. By understanding its
significance and embracing its potential, you
are taking the first step towards creating
lasting change.

9. A clear and compelling vision serves as a
guiding light on your transformational
journey.
It gives you a sense of purpose and direction,
and it becomes the foundation for the changes
you want to create in your life and business.
Today, we'll focus on clarifying your vision,
empowering you to take decisive steps towards
the future you desire.
In order to create the life and business you
envision, it's essential to have a clear
picture of what that looks like. By gaining
clarity and setting powerful intentions,
you'll align your thoughts, actions, and
energy with your desired outcomes.
Get ready to dive deep, dream big, and bring
your vision to life!
olianderson.co.uk
9
Day 2:
Clarifying Your
Vision

10. Exercise 1: Ideal
Future
Visualisation
10
Find a quiet and comfortable space where you can
relax and be free from distractions. Close your eyes
and take a few deep breaths to centre yourself. Now,
visualise your ideal future specifically in the
context of your life and business.
Imagine yourself a few years from now, having
achieved remarkable success and fulfilment. Visualise
the details of this ideal future—what are you doing,
who are you serving, what impact are you making?
Engage all your senses to make the visualisation
vivid and compelling. Stay in this visualization for
a few minutes, fully immersing yourself in the
experience. Afterward, take a moment to journal about
the emotions, thoughts, and insights that arose
during the visualisation. Capture the essence of your
ideal future and the profound impact it has on you
and those you serve.
By focusing on a visualisation exercise that
specifically centres around your ideal future, you
can gain a fresh perspective and uncover deeper
insights about what you truly desire for your life
and business.

11. Exercise 2: Core
Values and Beliefs
11
Now we’re going to reflect on your core
values and beliefs. What principles do
you hold dear? What do you believe in?
Identify your core values and write them
down. These values will act as the
foundation for your transformational
journey, guiding your decisions and
actions along the way.
Here are my core values as an example:
Truth, Freedom, Creativity, Health, &
Humour
See the next page for some questions to
help you figure out yours:

12. Values Elicitation Questions
When do you feel most
aligned and fulfilled in
your personal and
professional life?
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Consider the values that you
hold dear and guide your
decisions and actions.
Examples: integrity,
authenticity, compassion,
growth, creativity,
fairness.
What principles or
qualities do you
prioritise in your life
and business?
Reflect on moments when you
feel a deep sense of
satisfaction and purpose.
What values were at play
here?
Examples: connection,
service, innovation, freedom,
learning.
What are some non-
negotiables in how you
operate and engage with
others?
Think about the standards or
boundaries you set for
yourself and the values that
underpin them. How do you
expect others to treat you?
Examples: respect, honesty,
collaboration,
accountability, excellence.
Try to narrow this down to your ‘Top 5’ core values – they will serve
as a compass towards your REALNESS as you move forward down this
transformational path.

13. Exercise 3: Set
Powerful
Intentions
13
Based on your vision and core values,
set powerful intentions for your
transformational journey.
Intentions more powerful than mere
desires because they are more deeply
rooted in your inner world – they’re
like guideposts that align your
thoughts, actions, and energy with your
envisioned outcomes.
Write down three major intentions in the
areas of both your LIFE and BUSINESS
(there may be some overlap and that’s
fine).

14. Welcome to Day 3 of "The
REALNESS Transformation
Challenge"!
Limiting beliefs can act as
invisible barriers,
preventing you from
achieving your goals and
living up to your true
potential.
Today, we'll shine a light
on these beliefs, challenge
their validity, and replace
them with empowering
thoughts that support your
transformational journey.
olianderson.co.uk
14
Day 3:
Identifying
Limiting Beliefs

15. Exercise 1:
Identifying
Limiting Beliefs
15
Take a moment to reflect on any beliefs
that you hold about yourself, your
abilities, or your business that may be
limiting your progress.
Write down three beliefs that you feel
have been holding you back. These
beliefs could be related to your
worthiness, capabilities, opportunities,
or any other aspect that feels
restrictive.
Here are some examples of common
limiting beliefs that I’ve noticed many
of my coaching clients have around life
and business (next page):

16. Limiting Beliefs in Life and Business
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Life Limiting Beliefs Business Limiting Beliefs
"I'm not worthy of love and happiness."
"I always fail at everything I do."
"I'm not smart enough to pursue my dreams."
"I don't deserve success and abundance."
"I'm not talented or creative enough."
"I'm too old/young to make significant changes."
"I'm afraid of taking risks; I should play it safe."
"I'm not qualified enough to offer my services."
"I'll never be able to attract enough clients."
"I can't raise my prices; clients won't pay that much."
"I'll never have enough time to grow my business."
"I'll always be stuck in a cycle of feast or famine."
"I don't have the resources or connections to succeed."
"I'm not good at sales and marketing; I'll never be
successful."
Pro tip: You’ll notice that a lot of these beliefs are built around words like “should”, “never”,
“enough” and “always”. These are almost always keys to seeing that we’ve picked up something unreal
and internalised it.

17. Exercise 2:
Challenging
Limiting Beliefs
17
Once you've identified your limiting beliefs,
it's time to challenge their validity. For
each belief, ask yourself the following
questions:
Is this belief based on factual evidence or is
it a perception or assumption?
How does this belief limit my progress and
potential?
What would be possible if I let go of this
belief and adopted a more empowering
perspective?
You will find that in 99% of cases, the belief
belongs to your EGO (conditioned self-image)
more than it does your REALNESS.

18. Exercise 3:
Embracing
REALNESS
18
Replace your limiting beliefs with empowering
affirmations that support your transformational
journey.
Choose one of your identified limiting beliefs and
create an acknowledgement of your realness that
counteracts it.
For example, if your belief is "I'm not good enough,"
you are judging yourself based on some unreal
standards (because in reality you are always good
enough) and so an empowering acknowledgement of
REALNESS could be "I am worthy of success and capable
of achieving my goals."
Write down at least three empowering acknowledgements
of realness and remind yourself of them daily to
reinforce your new mindset.
Remember, by identifying and challenging your
limiting beliefs, you take a significant step towards
creating lasting change in your life and business.
This is a FACT.

19. Setting meaningful goals
is a powerful way to
direct your energy and
efforts toward your real
intentions for your life
and business.
Today, we'll explore the
process of goal setting
and create a roadmap that
will guide your
transformational journey.
These are simple
exercises but if you do
them and stick to it you
will get results.
olianderson.co.uk
19
Day 4: Goal
Setting for
Transformation

20. Exercise 1: Vision-
Driven Goals
20
Refer to the vision you clarified earlier in
the challenge.
Identify three significant goals that align
with your vision and reflect the
transformation you desire to achieve in your
life and business. Ensure that these goals are
specific, measurable, attainable, relevant,
and time-bound (SMART goals).
(You will probably have more than three goals
in the long-term but by starting with a few
high-impact ones know you can make progress
fast and not overwhelm yourself).

21. Exercise 2:
Breaking Down
Goals into
Actionable Steps
21
Take each of the three goals you
identified and break them down into
smaller, actionable steps.
These steps will serve as milestones on
your transformational journey towards
REALNESS.
Write down at least three actionable
steps for each goal, outlining what
needs to be done to move closer to
achieving them.

22. Exercise 3:
Accountability and
Tracking
22
Establish accountability measures to
ensure you stay on track with your goals.
Consider sharing your goals with an
accountability partner, coach (book a call
on my website), or supportive community.
Additionally, create a tracking system to
monitor your progress regularly. This can
be a journal, a digital tracking tool, or
any method that works best for you.
Accountability is one of the biggest game-
changers for people (based on what I’ve
seen with the coaching relationships I’ve
facilitated). Find an accountability
system that works for you!

23. Product overview
Unique
Only product specifically dedicated
to the small retail businesses
market
First to market
First beautifully designed product
that's both stylish and functional
Tested
Conducted testing with young
entrepreneurs in the area
Authentic
Designed with the help and input of
online retail experts in the field
Pitch deck 23

24. Product benefits
1. Simple and efficient to use
2. Areas for community connections
3. Online store and market swap
Pitch deck 24

25. Company overview

26. Business model
Research
We based our research on
market trends and social
media trends
Abstract
We believe people need
better tools for online
shopping that cater to
small business owners
Design
Minimalist design and
easy to use
Pitch deck 26

27. Market overview
$3B Opportunity to build
Fully inclusive market
Total addressable market
$2B Freedom to invent
Selectively inclusive market
Serviceable available market
$1B Few competitors
Specifically targeted market
Serviceable obtainable market
Pitch deck 27

28. Our competition
Contoso
Our product is priced below that of other online
marketplace companies
Simple and easy to use, compared to the complex
websites and apps of our competitors
Affordability is the main draw for our consumers to our
product
Competitors
Company A
Product is more expensive
Companies B & C
Product is expensive and inconvenient to use
Companies D & E
Product is affordable, but inconvenient to use
Pitch deck 28

29. Our competition
Convenient
Competitor A
Contoso Ltd.
Affordable Expensive
Competitor D
Competitor E
Competitor B
Competitor C
Inconvenient
Pitch deck 29

30. Growth strategy
How we’ll scale in the future
January February March April May June
Roll out product to local retail
stores in the region to help
establish the product
Release the product to the
general public and monitor
press and regional market
trends
July August September October November December
Gather feedback from the
retail community to expand
availability of the product
Pitch deck 30

31. Two-year action plan
Draft blueprints Gather feedback Deliver to client
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
20XX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Run focus groups Test design Launch design
Pitch deck 31

32. Meet the team
Takuma Hayashi​
President
Mirjam Nilsson​
Chief Executive Officer
Flora Berggren​
Chief Operations Officer
Rajesh Santoshi​
VP Marketing
Pitch deck 32

33. Meet the full team
Takuma Hayashi
President
Flora Berggren​
Chief Operations Officer
Graham Barnes
VP Product
Elizabeth Moore
Product Designer
Mirjam Nilsson​
Chief Executive Officer
Rajesh Santoshi​
VP Marketing
Rowan Murphy
SEO Strategist
Robin Kline
Content Developer
Pitch deck 33

34. Thank you
Mirjam
Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com