The Realness Business Blueprint gives you a powerful process for getting better results from you business whilst improving your relationship with it. It's built around the idea that "REAL ALWAYS WORKS" - if you want to feel 'good' about your business and provide true value to your customers and clients then you need to bring the REALNESS. The Realness Business Blueprint helps you figure out how to start doing this in a practical way: -Define Your Vision -Define Your Values -Define Your Purpose -Serve Powerfully -Keep Growing -Be Authentic -Measure Impact -Reflect & Realign The Realness Business Blueprint keeps you practical exercises and strategies to level up in all this areas and be able to build something REAL.

1. THE REALNESS
BUSINESS
BLUEPRINT
olianderson.co.uk / truthbomb.co.uk
With Oli Anderson
The Ultimate Cheatsheet to Ignite
Authenticity in Your Business & Reconnect
to Your Passion Whilst Getting RESULTS

2. OH, HI THERE.
I’m Oli Anderson, a Creative Performance Coach and author who
helps people to bring more REALNESS to their lives and
businesses.
This blueprint is going to help you focus on tweaking or
(re)designing your business so that it gets better results for
you and allows you to grow more REAL in the process.
This will ignite your authenticity and energise your sense of
purpose and meaning.
We’re going to go through some really practical exercises and by
the time you’re done you’ll have clarity and direction about
yourself and your business that leaves you feeling pumped.
Let’s get going!
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2

3. • 1. DEFINE YOUR
VISION
• 2. DEFINE YOUR
VALUES
• 3. DEFINE YOUR
PURPOSE
• 4. SERVE
POWERFULLY
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3

4. • 5. KEEP GROWING
• 6. BE AUTHENTIC
• 7. MEASURE IMPACT
• 8. REFLECT & REALIGN
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 4

5. WHY BRING
THE REALNESS?
Realness is ultimately about
unconditional self-acceptance and a
constant journey towards wholeness.
When you design your business in a
way that supports your REALNESS, you
get better results for yourself and
better results for the people you
serve with whatever you do.

6. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 6

7. 7
• Motivation: Realness keeps you motivated and energised
because you know that you’re staying true to yourself
and your vision, values, and purpose.
• Personal Fulfillment: Realness creates a meaningful
connection between personal values and work, bringing
flow and fulfillment.
• Confidence and Self-Acceptance: Realness always leads
to confidence and self-acceptance, positively
influencing decision-making and personal growth.
• Emotional Well-being: Realness reduces stress because
most stress is caused by being UNREAL and going
against reality. Instead, realness fosters emotional
well-being through genuine self-expression and
expansive purpose.
• Like-Minded Connections: Realness creates
relationships with like-minded individuals, fostering
supportive networks and valuable relationships as you
build a tribe with shared vision, vales, and purpose.

8. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 8
• Resilience: Realness provides inner strength,
resilience, and the ability to learn and bounce back
from challenges (because the only thing you can trust
is reality and realness gives you the most solid
foundation going).
• Trust and Credibility: Realness builds trust and
credibility as people see your genuine intentions,
actions, and – more importantly – the RESULTS you get.
• Alignment of Growth: Realness integrates personal and
professional growth journeys for harmonious
development and expansion towards wholeness.
• Sustainable Journey: Realness promotes a sustainable
entrepreneurial journey with work-life balance. You
don’t need to be ‘more’ or ‘less’ than what you are
(which is always awesome when you’re being REAL).
• Impact: Realness inspires others to embrace realness
for real growth in their own lives and opens a
positive loop in your community.

9. 9

10. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 1 0
• Authentic Connections: Realness builds genuine
connections with clients and anybody else connected to
your business. This leads to better relationships
which bring more opportunities and better results.
• Market Differentiation: Realness sets your business
apart in a crowded market. Nobody on the whole planet
is exactly like you (but realness still makes you
relatable in the deepest way).
• Enhanced Client Engagement: Realness creates and
engages clients by genuinely addressing their needs in
a way where they feel ‘seen’ (because you’ve seen it
in yourself too).
• Employee Satisfaction and Engagement: Realness fosters
a positive company culture and higher employee
satisfaction and engagement as you support learning,
expansion, and growth.
• Client Creation and Retention: Realness creates
clients aligned with your values, getting better
results, and improving retention.

11. 1 1
• Resilience in Challenging Times: Realness provides a
solid foundation for navigating business challenges
and adapting and evolving in a way that gets results.
• Strong Brand Reputation: Realness establishes a
positive brand reputation and increases credibility as
you deliver on your promises by designing around real
substance instead of empty style.
• Customer Advocacy: Realness creates passionate
customers who advocate for your brand because your
brand advocates for them and what they know is REAL.
• Innovation and Growth: Realness fosters innovation and
drives business growth as you keep moving, learning,
and avoiding stagnation.
• Enhanced Resonance: Realness aligns your business with
its true purpose allowing you to build coherence into
everything you do and to keep creating meaning in the
world as you do so.

12. There’s a treasure chest of
REALNESS RESOURCES for life and
business on my website:
olianderson.co.uk
(In this blueprint we’re mainly
thinking about the business side
of things).

14. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 1 4

15. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 1 5
The bottom line is that if you
have a vision for your business
that is fuelled by your ego
rather than your REALNESS then
you never get where you want to
be.
The following exercises in this
blueprint will help you to
create a compelling vision for
your business.

16. 1: REFLECT ON THE
IMPACT YOU WANT YOUR
BUSINESS TO HAVE
Envision the long-
term impact and
outcomes you want
to create through
your business.
Craft a clear and
inspiring statement
that encapsulates
the ultimate
purpose and
direction of your
business.
3. VISUALISE YOUR
BUSINESS IN ITS IDEAL
FORM
Use visualisation
techniques to
imagine your
business operating
at its full
potential, aligned
with your values
and purpose. What
does it feel like?
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 1 6
2. CREATE A VISION
STATEMENT

18. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 1 8
Your values are your compass in
life and business. Once you’ve
figured them out you can DESIGN
things as an expression of them
instead of (unconsciously)
creating systems that supress
them.
As with your vision, you need to
make sure that your values are
REAL and not just an extension
of your conditioning. That’s
what we’ll explore in this
section.

19. There’s a massive list of values
on my website:
olianderson.co.uk/values
(The list will give you
inspiration but you can do the
following exercises without it).

20. 1: REFLECT ON YOUR
PERSONAL VALUES
Identify your core
values and
determine how they
can be translated
into guiding
principles for your
business.
Rate how well you
embody your core
values in your
business on a scale
of 1 – 10. What
changes do you need
to make?
3. INTEGRATE VALUES
INTO BUSINESS
OPERATIONS
Align your business
practices,
policies, and
culture with your
core values to
create a consistent
and authentic
brand.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 0
2. RATE HOW YOU
CURRENTLY EMBODY
YOUR VALUES

22. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 2
Your purpose is what opens up
whatever you’re doing to the
wider world. It means that
you’re not just doing things for
yourself but that you’re giving
your REALEST gifts to the world
in a way that helps you grow
even more real.
Vision, Values, and PURPOSE will
level up whatever you’re doing
in terms of REALNESS as long as
you do it from the inside-out.

23. 1: REFLECT ON YOUR
PASSION & THE IMPACT
YOU WANT TO MAKE
Identify the
specific problem or
need your business
aims to address and
the positive change
you want to bring
by solving it.
Engage in
introspective
exercises to
clarify your
personal and
business purpose,
examining how they
align and
intertwine.
3. CRAFT A PURPOSE
STATEMENT
Develop a concise
and inspiring
statement that
articulates your
business's purpose
and its
contribution to the
greater good.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 3
2. EXPLORE PERSONAL
& PROFESSIONAL
PURPOSE

25. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 5
One of the most efficient ways
to feel a sense of REALNESS with
what you’re doing is to truly
SERVE the people that you’re
doing it for in the most
powerful way available to you
(which can only ever be sourced
in your REALNESS).
When we truly serve in a REAL
way then we have to transcend
our EGO and its fragmented ideas
about ourselves, the world, and
reality and to GIVE something
true. And nothing is more
powerful than TRUTH.

26. 1: IDENTIFY YOUR TARGET
AUDIENCE AND THEIR
NEEDS
Conduct market and
design research and
develop a deep
understanding of
your customers and
their pain points.
Figure out a REAL
niche.
Create offerings
that provide
genuine value,
solve problems, and
improve the lives
of your target
audience.
3. PRIORITISE
POWERFUL SERVICE
Serve your clients
more powerfully
than anybody else
could in everything
that you do
(including
marketing).
Remember: REAL
ALWAYS WORKS.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 6
2. DESIGN PRODUCTS
OR SERVICES THAT
ADDRESS THOSE NEEDS

27. If you want to go deep into what
your brand MEANS and what it can
offer then check out this free
creative workshop:
olianderson.co.uk/creativeworkshop
I also have a one-month container
that will level the REALNESS of
your business up FAST:
The Creative Performance
Transformation Lab

28. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 8
A sure-fire way to ensure that
your business embodies your
REALNESS is to ensure that it’s
designed as a vehicle for your
own personal growth.
This means that your business is
a place for you to keep
stretching through your ideas
about yourself, integrating and
facing your emotional ‘stuff’,
and ensuring that it supports
you in designing a REAL life you
love.

29. 1: SET PERSONAL
GROWTH GOALS RELATED
TO YOUR BUSINESS
Identify areas
where personal
growth is needed to
support your
business objectives
and set actionable
goals.
Engage in learning
opportunities, such
as workshops,
courses, and
coaching, to
acquire new skills
and knowledge
relevant to your
business.
3. SEEK FEEDBACK AND
EMBRACE SELF-
REFLECTION
Regularly seek
feedback from
mentors, clients,
and employees, and
engage in self-
reflection to
identify areas for
growth and
improvement.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 2 9
2. INVEST IN
CONTINUOUS
LEARNING AND
DEVELOPMENT

31. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3 1
It kinda goes without saying but
the easiest way to make sure
that REALNESS is embodied in
your business is to make sure
that what you’re doing is
AUTHENTIC.
Often, when we dig into what
we’re doing, we realise that
we’re only doing it because of
what we’ve been told to think.
When it’s REAL, then it’s all
ours (to be shared in service).

32. 1: ALIGN YOUR ACTIONS
WITH YOUR VALUES AND
PURPOSE
Ensure that your
decisions,
behaviors, and
interactions in
your business are
consistent with
your core values
and purpose.
Be open and
transparent about
your successes,
failures, and
lessons learned,
fostering genuine
connections and
inspiring others
3. FOSTER A CULTURE
OF TRUST AND OPEN
COMMUNICATION
Create an
environment that
encourages honesty,
vulnerability, and
open dialogue among
team members and
clients.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3 2
2. EMBRACE RAWNESS
AND SHARE YOUR
JOURNEY

34. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3 4
The only place where you can get
RESULTS is in reality. This is
why it’s so important to
understand the tangible ways
that your realness can express
itself and to measure this.
There’s no point designing your
business around your realness if
it’s not getting you where you
want to be (which for most of us
means that people are exchanging
money for the real value you
provide).

35. 1: DEFINE METRICS TO
MEASURE IMPACT BEYOND
FINANCIAL SUCCESS
Identify key
performance
indicators (KPIs)
that reflect the
core values and
desired impact of
your business
(based on your
vision and
purpose).
Monitor and
evaluate the
progress and
outcomes of your
business's impact
initiatives, making
necessary
adjustments to
maximise positive
outcomes.
3. SHARE IMPACT
STORIES AND ENGAGE
STAKEHOLDERS
Communicate and
celebrate the
positive impact
your business is
making to inspire
and engage
stakeholders.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3 5
2. REGULARLY ASSESS
IMPACT AND ADJUST
STRATEGIES

37. T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3 7
Reality is constantly changing
as it moves and expands around,
with and through us. If you want
to embody REALNESS with your
business then you need to keep
moving and evolving instead of
clinging to outdated ideas and
plans.
This is why you need to make
space for regular REFLECTION &
REALIGNMENT: so your business
grows real with you instead of
holding you back and causing
stagnation.

38. 1: SET ASIDE TIME FOR
REFLECTION AND
INTROSPECTION
Regularly schedule
dedicated periods
for reflection and
introspection to
assess alignment
with your vision,
values, and
purpose.
Periodically review
and evaluate the
alignment of your
business with your
vision, values, and
purpose, and make
necessary
adjustments.
3. REALIGNMENT MIND
MAP
Create a visual mind
map connecting your
business's vision,
values, and purpose.
Identify areas of
alignment and
opportunities for
improvement to
ensure consistent
realness and
meaningful impact.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 3 8
2. REVIEW AND
REALIGN YOUR
VISION, VALUES, AND
PURPOSE

40. If you’ve committed to yourself and
invested the time to do the exercises in
this cheatsheet, then you have a better
connection to your vision, values, and
purpose and you’re shifting into bringing
more REALNESS into your business.
You have also built a basic system for
regular reflection and realignment so that
you keep moving with reality instead of
against it and sustaining the passion and
energy you feel by knowing you’re doing
something REAL.
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 4 0

41. o This free one-hour workshop will take your
brand to the next level fast.
It’s built around a tool called ‘The Truth
Bomb Brand Design & UX Canvas’ which is
designed to help you understand the true
meaning of what you’re doing.
o Get started now at:
olianderson.co.uk/creativeworkshop
o This is an intensive four-week coaching
container and creative partnership where
we’ll work together to set all of the
foundations you need for real results in
your creative service-based business.
You’ll be mind blown how much progress
you’ll make in this short-period of
collaborating.
o More info and application:
olianderson.co.uk/creativeperformance
T H E R E A L N E S S B U S I N E S S B L U E P R I N T 4 1

42. Book a free ‘Virtual Coffee’
to talk about realness, life,
or business here:
olianderson.co.uk/talk