The Problem with (and Solution to) Database Decay

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What happens a year later, when it’s time to sell something new and the data in your software is not reliable? Original source: http://www.callboxinc.com/b2b-marketing/solution-to-database-decay/

Marketing

The Problem with (and Solution to) Database Decay

A typical telemarketer makes at least 140 live calls, talks to at least 40 decision-makers, acquires at least 10 fresh contact emails, and sends out reference materials to at least 140 contacts – all in a day’s work. That looks quite a lot to finish in a plate – unless you’re a foodie. Do all these guarantee a Lead? Let’s see. Read more at http://www.callboxinc.com/lead-generation/classification-of-sales-leads-hot-warm-or-cold/

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