The power of information in the age of digitization edited 20 feb 2016

EFESO © 2015
THE POWER OF INFORMATION IN THE AGE OF DIGITIZATION
DR. HESHAM O. DINANA

2EFESO © 2015EFESO Instructions for templates
AGENDA
1. The VUCA World
2. From Information Scarcity to Infobesity
3. The Information Ladder
4. Anticipation-Driven Strategies for the Future
5.The Info-based Competitive Advantage
6. Information Quality

THE VUCA WORLD

V U C A

Volatility, Uncertainty, Complexity & Ambiguity
Your Business Needs Leaders who are prepared for EVERY NOW & WHEN

FROM INFORMATION SCARCITY TO INFOBESITY

“Maslow’s Hierarchy of Needs” with a twist- A new reality!

NEW REALITY

THE INFORMATION LADDER

The Information Ladder
InsightInsight
DataData
InformationInformation
KnowledgeKnowledge
Understanding
Relations
Understanding
Patterns
Understanding
Principles
Understanding
Context
Independence

Creating Value from Information

ANTICIPATIONDRIVEN STRATEGIES FOR THE FUTURE

1
2
3

FAITH POPCORN… 17 LIFESTYLE TRENDS

20/02/2016 222/20/2016 22
2/20/2016 222/20/2016 22
AGENDA
CHANGING
LIFESTAGES
CONNECTIVITY
CONVENIENCE
ETHICS
EXPERIENCE &
ENJOYMENT
HEALTH &
WELLNESS
INDIVIDUALITY
TRUST
VALUE
Understand consumer trends in order to develop competitive
advantages
Canadean’s Consumer Trend framework
Appendix

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2/20/2016 232/20/2016 23
Canadean has identified nine mega-trends that drive consumers and
these can be broken down into 20 sub-trends
Aspiration
Beauty
Better Value
Busy Lives
Changing Age Structures
Changing Lifestages
Connection
Experience Seeking
Fun & Enjoyment
Individualism
Indulgence
Media
Technology
Trust
Urbanization &
Migration
New Gender
Behaviors
Personal Space & Time
Quality Seeking
Health
Ethics
MEGA-TRENDS:
CHANGING
LIFESTAGES
CONNECTIVITY
CONVENIENCE
ETHICS
EXPERIENCE &
ENJOYMENT
HEALTH &
WELLNESS
INDIVIDUALITY
TRUST
VALUE

Digital Research and Resources
Available online tools and data banks?
The Hofstede Center Population Pyramid of the world

BUSINESS TRENDS

Digital Research and Resources
Available online tools and data banks?
Trade Map website Central Intelligence Agency

WORLD HAPPINESS

THE INFORMATION BASED COMPETITIVE ADVANTAGE

KILL the COMPANY (by Lisa Bodell)
ZOMBIES INC.
THINKERS INC.

A framework for developing a Competitive Advantage
Customer Experience Management
7
Market Understanding
Build product/service delivery
capacity
Act on growth opportunities
Product-Market opportunity
assessment & selection
Capabilities readiness assessment
Develop sales strategy and
product/service offering
1
2
4
3
5
6
Assessment
Development
Action

Developing a Competitive Advantage: Market Understanding
Market understanding
Customer Insight
Competition Analysis
• Market size / Market Forecast
• Demographics in the market
• Volume of importations vs.
Domestic production
• Intellectual property and
advertising laws in the market
• Competition and availability of
substitute products/ services
• Brand Preferences
• Purchase Dynamics
• Segmentation
• Demand factors unique to
buyers
• Industry restrictions and regulations
• Legal systems in place and
enforcement of contracts
• Cultural business practices,
including languages
• Political stability of the market and
the region
Business environment
Product Intelligence
• Price and quality requirements
of potential buyers
• Licenses , certifications
• Proximity to the market (travel
expenses, time differences)
• Modes of transport and shipping
costs to the market
• Free trade agreements, duties
and taxes
Duties and Transportation

INFORMATION QUALITY

GIGO…. Not all information is useful !

Information quality is key to forming a useful insight

Cost of POOR QUALITY
 Manage and improve quality to
expose the hidden
repercussions of poor quality.
 Customer experience
management is key:
 Encourage customer input
 Collect and value customer
feedback
 Implement process
improvement where
possible

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The power of information in the age of digitization edited 20 feb 2016

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