This document discusses how direct mail needs to get back to basics and stay fresh in a digital world. It notes that while mail budgets are shifting online, marketers are making mistakes like overreliance on data without insights, forgetting that technology is just a tool, and losing the art of persuasion. The document presents several case studies of effective direct mail campaigns and recommends playing to the strengths of mail, measuring value over just cost, making mail more personal, and continual testing to keep it fresh.
Nick Mercer of Direct Marketing and Data agency MercerBell dicusses "Why Direct Marketing needs to get back to basics to stay fresh in a digital world"
Moist von Lipwig, an arch-swindler, finds himself with a noose around his neck facing execution until he is given a government job to get the failing Postal Service back on its feet. This will mean taking on the powerful Grand Trunk clacks communication monopoly run by the bloodthirsty Mr. Reacher Gilt. The building declares that the mail will be delivered through every condition, inspiring Lipwig to fight for the postal service, continue living, win over a girl, and deliver hope to the people. The audiobook is narrated by Stephen Briggs, adapting Terry Pratchett's novel Going Postal over 11 hours and 26 minutes.
A STORY ABOUT THE END OF STORYTELLING [INBOUND 2014]HubSpot
The future of marketing is storytelling. Storytellers are our heroes. The best marketers are the best storytellers. Who can argue with that? I bought into those platitudes until a jarring familial experience showed me how the storytellers can be the villains. Join me in the journey that challenged so many truths and assumptions, and see what a post-storytelling world looks like.
The document discusses strategies for creative campaigns and their results. Good strategies that are creative and results-oriented are shown to increase engagement metrics like visitors, votes, donations, and sales. Bad and ugly strategies that lack creativity or results focus are less effective. Examples of both effective and ineffective campaigns are provided across different industries.
Data has become a fundamental part of personalized marketing communications. As media consumption habits have changed, with consumers preferring emails and direct mail over television and newspapers, marketers now rely on collecting customer data to drive targeted campaigns. Several case studies were presented that demonstrated how using customer data for segmentation and personalization led to improved marketing results, such as Toyota generating new sales leads and Repco increasing product sales by 13% through personalized emails and direct mail. Data-driven marketing is now essential for accountability, audience targeting, and building customer relationships.
The document discusses strategies for creative campaigns and their results. Good strategies that are creative and results-oriented are shown to increase engagement metrics like visitors, votes, donations, and sales. Bad and ugly strategies that lack creativity or results focus are less effective. Examples of both effective and ineffective campaigns are provided across different industries.
This document discusses how direct mail needs to get back to basics and stay fresh in a digital world. It notes that while mail budgets are shifting online, marketers are making mistakes like overreliance on data without insights, forgetting that technology is just a tool, and losing the art of persuasion. The document presents several case studies of effective direct mail campaigns and recommends playing to the strengths of mail, measuring value over just cost, making mail more personal, and continual testing to keep it fresh.
Charles Martin was hired by HG, a US power plant construction company, to facilitate a dam project in Uganda. HG's vice president Green was concerned about Martin's embrace of local customs in Uganda, which differed from HG's culture. Martin understood the local language, respected local beliefs, and helped the project progress in a culturally sensitive manner. His actions, though unconventional, helped address challenges like language barriers. Continuing to employ Martin for the construction phase would help ensure a smooth transition given his experience and cultural knowledge, though some of his practices diverged from HG's norms.
Nick Mercer of Direct Marketing and Data agency MercerBell dicusses "Why Direct Marketing needs to get back to basics to stay fresh in a digital world"
Moist von Lipwig, an arch-swindler, finds himself with a noose around his neck facing execution until he is given a government job to get the failing Postal Service back on its feet. This will mean taking on the powerful Grand Trunk clacks communication monopoly run by the bloodthirsty Mr. Reacher Gilt. The building declares that the mail will be delivered through every condition, inspiring Lipwig to fight for the postal service, continue living, win over a girl, and deliver hope to the people. The audiobook is narrated by Stephen Briggs, adapting Terry Pratchett's novel Going Postal over 11 hours and 26 minutes.
A STORY ABOUT THE END OF STORYTELLING [INBOUND 2014]HubSpot
The future of marketing is storytelling. Storytellers are our heroes. The best marketers are the best storytellers. Who can argue with that? I bought into those platitudes until a jarring familial experience showed me how the storytellers can be the villains. Join me in the journey that challenged so many truths and assumptions, and see what a post-storytelling world looks like.
The document discusses strategies for creative campaigns and their results. Good strategies that are creative and results-oriented are shown to increase engagement metrics like visitors, votes, donations, and sales. Bad and ugly strategies that lack creativity or results focus are less effective. Examples of both effective and ineffective campaigns are provided across different industries.
Data has become a fundamental part of personalized marketing communications. As media consumption habits have changed, with consumers preferring emails and direct mail over television and newspapers, marketers now rely on collecting customer data to drive targeted campaigns. Several case studies were presented that demonstrated how using customer data for segmentation and personalization led to improved marketing results, such as Toyota generating new sales leads and Repco increasing product sales by 13% through personalized emails and direct mail. Data-driven marketing is now essential for accountability, audience targeting, and building customer relationships.
The document discusses strategies for creative campaigns and their results. Good strategies that are creative and results-oriented are shown to increase engagement metrics like visitors, votes, donations, and sales. Bad and ugly strategies that lack creativity or results focus are less effective. Examples of both effective and ineffective campaigns are provided across different industries.
This document discusses how direct mail needs to get back to basics and stay fresh in a digital world. It notes that while mail budgets are shifting online, marketers are making mistakes like overreliance on data without insights, forgetting that technology is just a tool, and losing the art of persuasion. The document presents several case studies of effective direct mail campaigns and recommends playing to the strengths of mail, measuring value over just cost, making mail more personal, and continual testing to keep it fresh.
Charles Martin was hired by HG, a US power plant construction company, to facilitate a dam project in Uganda. HG's vice president Green was concerned about Martin's embrace of local customs in Uganda, which differed from HG's culture. Martin understood the local language, respected local beliefs, and helped the project progress in a culturally sensitive manner. His actions, though unconventional, helped address challenges like language barriers. Continuing to employ Martin for the construction phase would help ensure a smooth transition given his experience and cultural knowledge, though some of his practices diverged from HG's norms.
Red And Blue Lined Handwriting Paper Printable - Printable Word SDarlene Hernandez
Lille Tissages, S.A. was a large French textile company located in Lille that had a successful year in 2003 with sales exceeding 96 million French francs. However, the document does not provide much detail about the company's operations, challenges it faced, or its overall financial performance and outlook. More context is needed to fully understand the company's situation and future prospects.
The document discusses lessons that public sector communications can learn from the past and apply to modern practices. It advocates that while technology changes, fundamental human behaviors do not. Specifically, it suggests that past successful public campaigns, such as anti-smoking initiatives, demonstrate the importance of using cutting-edge advertising techniques grounded in psychology and going beyond just advertisements. Similarly, more engaging campaigns are needed that place information where audiences already are and make sharing easy.
How To Write A Great Paper In College - Tips From An EngliKaren Nelson
The document provides tips for optimizing social media profiles for businesses on the major platforms of Facebook, Twitter, and LinkedIn. It emphasizes the importance of using social media for business purposes given its widespread adoption. Specific tips include selecting an attention-grabbing name on Facebook and including important information like business location and hours. On Twitter, it recommends including relevant hashtags and engaging with others. For LinkedIn, the tips focus on establishing authority through a professional headshot and detailed background. The overall message is that businesses must have a social media presence to remain competitive.
Images Of Fortune Tellers List Of Famous Fortune Tellers (DiHeather Reimer
This document provides an informative speech about tattoos. It begins by noting that tattoos have become more popular and accepted in modern society. It then defines what a tattoo is, explaining that it is a puncture wound filled with ink that creates a design under the skin. The document covers some of the most popular tattoo designs and locations. It also discusses important safety considerations for tattoos, such as ensuring the tattoo parlor is clean and licensed and that the skin is properly cared for after to avoid infection. The summary concludes by stating tattoos are a permanent decision so careful consideration is important before getting one.
The document discusses trends around physical and digital communication. It notes that while digital communication has become very common, people are increasingly appreciating slower, more mindful communication through physical mail. Brands are finding ways to combine digital and physical elements by adding things like QR codes to mail that link to digital content or by digitizing physical mail. This fusion allows people to experience communication across both the physical and digital realms.
The document provides tips and lessons for writing concisely from a workshop on short-form writing led by @bettydraper. It emphasizes telling stories in as few words as possible to maximize audience retention. It encourages simplifying language, considering the target audience, and leaving out unnecessary details. Examples provided include famous short quotes and hints about crafting brief bios and profiles that create a narrative using few words.
This document provides summaries of organizing ideas developed for several clients, including Apple, Hyundai, the New York Stock Exchange, the Gill Foundation, AOL, Burger King, and Twix. The organizing ideas focused on common interests to welcome all for Apple, identifying customers as research-focused "truth junkies" for Hyundai, positioning the NYSE as at the center of global economic exchange, engaging the vast middle ground on sexuality for the Gill Foundation, demonstrating the value of an open internet guide for AOL versus walled gardens, transferring the dominance of Burger King's Whopper to the overall brand, and finding a clear usage occasion of thinking time for Twix versus snack time for competitors.
The document provides instructions on how to request an assignment writing service from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, and choosing a writer to complete the assignment who will submit it for review and payment upon completion. The bidding system allows customers to choose the best qualified writer based on qualifications, order history, and feedback to ensure high quality work that can be revised if needed to fully meet the customer's needs.
The document discusses the challenges facing newspapers from economic downturn and disruption from the internet. It notes that while all newsmedia companies face economic issues, the problems are most severe for newspapers in the US and UK due to high debt loads. It examines factors unique and not unique to the US/UK newspaper industries, and considers different potential outcomes for newspapers through 2020 depending on the scale of disruption from the internet. The document advocates that newspapers adapt by becoming multi-media providers of audience solutions rather than focusing only on print.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
SMS has profoundly changed communication and defines the current era. It started as an expensive technology but is now ubiquitous, with people on average sending 375 texts per month. SMS has become the preferred mode of communication for younger generations and allows for constant connection even when not together in person. It has been widely adopted for personal, social, and professional communication as well as social activism due to its accessibility.
This document discusses integrating traditional and social media. It begins by introducing the presenter and covering how social media has changed PR practices. Traditionally, PR relied on press releases distributed to media, but now social media allows for more dynamic and reactive communication. Both traditional and social media have strengths - legacy media has broad reach while social media spreads information quickly - and an integrated approach using both channels together can be most effective, such as driving people from articles online to social networks.
Essay On Taj Mahal In 100 Words. Online assignment writing service.Amy Cruz
The document provides instructions for requesting and completing an assignment writing request through the website HelpWriting.net. It outlines a 5-step process: 1) Create an account; 2) Complete an order form with instructions and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment; 5) Request revisions to ensure satisfaction, with a full refund option for plagiarized work.
The document discusses various statistics related to spam. Some key points:
- 40% of social media accounts and 3.5 billion tweets per day are spam.
- 8% of social media posts and 87 billion emails per day in Q3 2012 were spam.
- Spam averaged 74% of all emails sent in Q3 2012.
- Marketing emails are responsible for 70% of 'this is spam' complaints.
- Only 20% of businesses track mail campaign metrics.
The document discusses the changing landscape of journalism and news delivery due to new technologies like blogging and social networks. It questions what constitutes journalism and how citizens can participate in news creation and distribution. The reading also explores how people currently get local news and events information, and asks students to envision the ideal way people may access news content in the future, in 2039.
The passage discusses Zacharias, who grew up Anglican but became an atheist until attempting suicide at age 17. After failing to take poison, he accepted Christianity after his mother read the Gospel of John to him in the hospital. As an author, Zacharias addresses tough questions skeptics have about Christianity in his book, including why God allows suffering if He is supposed to make our lives wonderful. He answers that human brokenness leads to suffering, and when God does not fulfill desires, emotions take over, causing some to doubt or abandon faith.
Carpet bombing marketing tactics that worked in WWII are no longer effective due to changes in technology and consumer behavior. Modern consumers have more choices and are harder to reach with mass advertising. Targeted SMS marketing allows businesses to reach individuals and groups directly with personalized offers, improving efficiency over mass media approaches. SMS has high adoption and usage rates, making it a key tool for effective personalized communications.
Graffiti Is Not Art Essay. Online assignment writing service.Diana Hole
There are differing cultural perspectives on the relationship between humans and nature. Some views see humans as separate from nature and able to dominate it. Others see humans as part of nature and emphasize stewardship of the environment. A third perspective sees humans and nature as interconnected and advocates for balancing human needs with environmental protection. Personal experiences and beliefs influence one's view of the human-nature relationship.
The document discusses how social media is changing the relationship between customers and brands. It argues that brands must understand how social platforms are changing communications, listen to what customers are doing now and will do in the future, and respect each customer as a human being. The key takeaways are that people want to socially connect with each other and with brands in a peer-to-peer way through empathy, authenticity and storytelling. Brands must connect with customers in a humanized, peer-to-peer manner on social media to be successful going forward.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Red And Blue Lined Handwriting Paper Printable - Printable Word SDarlene Hernandez
Lille Tissages, S.A. was a large French textile company located in Lille that had a successful year in 2003 with sales exceeding 96 million French francs. However, the document does not provide much detail about the company's operations, challenges it faced, or its overall financial performance and outlook. More context is needed to fully understand the company's situation and future prospects.
The document discusses lessons that public sector communications can learn from the past and apply to modern practices. It advocates that while technology changes, fundamental human behaviors do not. Specifically, it suggests that past successful public campaigns, such as anti-smoking initiatives, demonstrate the importance of using cutting-edge advertising techniques grounded in psychology and going beyond just advertisements. Similarly, more engaging campaigns are needed that place information where audiences already are and make sharing easy.
How To Write A Great Paper In College - Tips From An EngliKaren Nelson
The document provides tips for optimizing social media profiles for businesses on the major platforms of Facebook, Twitter, and LinkedIn. It emphasizes the importance of using social media for business purposes given its widespread adoption. Specific tips include selecting an attention-grabbing name on Facebook and including important information like business location and hours. On Twitter, it recommends including relevant hashtags and engaging with others. For LinkedIn, the tips focus on establishing authority through a professional headshot and detailed background. The overall message is that businesses must have a social media presence to remain competitive.
Images Of Fortune Tellers List Of Famous Fortune Tellers (DiHeather Reimer
This document provides an informative speech about tattoos. It begins by noting that tattoos have become more popular and accepted in modern society. It then defines what a tattoo is, explaining that it is a puncture wound filled with ink that creates a design under the skin. The document covers some of the most popular tattoo designs and locations. It also discusses important safety considerations for tattoos, such as ensuring the tattoo parlor is clean and licensed and that the skin is properly cared for after to avoid infection. The summary concludes by stating tattoos are a permanent decision so careful consideration is important before getting one.
The document discusses trends around physical and digital communication. It notes that while digital communication has become very common, people are increasingly appreciating slower, more mindful communication through physical mail. Brands are finding ways to combine digital and physical elements by adding things like QR codes to mail that link to digital content or by digitizing physical mail. This fusion allows people to experience communication across both the physical and digital realms.
The document provides tips and lessons for writing concisely from a workshop on short-form writing led by @bettydraper. It emphasizes telling stories in as few words as possible to maximize audience retention. It encourages simplifying language, considering the target audience, and leaving out unnecessary details. Examples provided include famous short quotes and hints about crafting brief bios and profiles that create a narrative using few words.
This document provides summaries of organizing ideas developed for several clients, including Apple, Hyundai, the New York Stock Exchange, the Gill Foundation, AOL, Burger King, and Twix. The organizing ideas focused on common interests to welcome all for Apple, identifying customers as research-focused "truth junkies" for Hyundai, positioning the NYSE as at the center of global economic exchange, engaging the vast middle ground on sexuality for the Gill Foundation, demonstrating the value of an open internet guide for AOL versus walled gardens, transferring the dominance of Burger King's Whopper to the overall brand, and finding a clear usage occasion of thinking time for Twix versus snack time for competitors.
The document provides instructions on how to request an assignment writing service from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, and choosing a writer to complete the assignment who will submit it for review and payment upon completion. The bidding system allows customers to choose the best qualified writer based on qualifications, order history, and feedback to ensure high quality work that can be revised if needed to fully meet the customer's needs.
The document discusses the challenges facing newspapers from economic downturn and disruption from the internet. It notes that while all newsmedia companies face economic issues, the problems are most severe for newspapers in the US and UK due to high debt loads. It examines factors unique and not unique to the US/UK newspaper industries, and considers different potential outcomes for newspapers through 2020 depending on the scale of disruption from the internet. The document advocates that newspapers adapt by becoming multi-media providers of audience solutions rather than focusing only on print.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
SMS has profoundly changed communication and defines the current era. It started as an expensive technology but is now ubiquitous, with people on average sending 375 texts per month. SMS has become the preferred mode of communication for younger generations and allows for constant connection even when not together in person. It has been widely adopted for personal, social, and professional communication as well as social activism due to its accessibility.
This document discusses integrating traditional and social media. It begins by introducing the presenter and covering how social media has changed PR practices. Traditionally, PR relied on press releases distributed to media, but now social media allows for more dynamic and reactive communication. Both traditional and social media have strengths - legacy media has broad reach while social media spreads information quickly - and an integrated approach using both channels together can be most effective, such as driving people from articles online to social networks.
Essay On Taj Mahal In 100 Words. Online assignment writing service.Amy Cruz
The document provides instructions for requesting and completing an assignment writing request through the website HelpWriting.net. It outlines a 5-step process: 1) Create an account; 2) Complete an order form with instructions and deadline; 3) Review bids from writers and select one; 4) Review the completed paper and authorize payment; 5) Request revisions to ensure satisfaction, with a full refund option for plagiarized work.
The document discusses various statistics related to spam. Some key points:
- 40% of social media accounts and 3.5 billion tweets per day are spam.
- 8% of social media posts and 87 billion emails per day in Q3 2012 were spam.
- Spam averaged 74% of all emails sent in Q3 2012.
- Marketing emails are responsible for 70% of 'this is spam' complaints.
- Only 20% of businesses track mail campaign metrics.
The document discusses the changing landscape of journalism and news delivery due to new technologies like blogging and social networks. It questions what constitutes journalism and how citizens can participate in news creation and distribution. The reading also explores how people currently get local news and events information, and asks students to envision the ideal way people may access news content in the future, in 2039.
The passage discusses Zacharias, who grew up Anglican but became an atheist until attempting suicide at age 17. After failing to take poison, he accepted Christianity after his mother read the Gospel of John to him in the hospital. As an author, Zacharias addresses tough questions skeptics have about Christianity in his book, including why God allows suffering if He is supposed to make our lives wonderful. He answers that human brokenness leads to suffering, and when God does not fulfill desires, emotions take over, causing some to doubt or abandon faith.
Carpet bombing marketing tactics that worked in WWII are no longer effective due to changes in technology and consumer behavior. Modern consumers have more choices and are harder to reach with mass advertising. Targeted SMS marketing allows businesses to reach individuals and groups directly with personalized offers, improving efficiency over mass media approaches. SMS has high adoption and usage rates, making it a key tool for effective personalized communications.
Graffiti Is Not Art Essay. Online assignment writing service.Diana Hole
There are differing cultural perspectives on the relationship between humans and nature. Some views see humans as separate from nature and able to dominate it. Others see humans as part of nature and emphasize stewardship of the environment. A third perspective sees humans and nature as interconnected and advocates for balancing human needs with environmental protection. Personal experiences and beliefs influence one's view of the human-nature relationship.
The document discusses how social media is changing the relationship between customers and brands. It argues that brands must understand how social platforms are changing communications, listen to what customers are doing now and will do in the future, and respect each customer as a human being. The key takeaways are that people want to socially connect with each other and with brands in a peer-to-peer way through empathy, authenticity and storytelling. Brands must connect with customers in a humanized, peer-to-peer manner on social media to be successful going forward.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
The Personal Touch
1. The Personal Touch Why Direct Mail needs to get back to basics to stay fresh in a digital world. Nick Mercer, Managing Director – MercerBell @nickmercer Simon Bloomfield, National Creative Director – Hyro @dekkard42
3. 1. What’s in our letterboxes? 2. With mail budgets shifting online, what are the mistakes we are making? 3. The Personal Touch in action – case studies from the past and present. 4. Keeping the mail channel fresh.
7. “The problem is that consumers’s shift towards digital media has been equalled, if not surpassed by a shift in volume of online advertising. Add to this the now well-documented phenomenon of consumers creating and sharing their own content online and the outcome is a digital landscape that has become even more saturated with brand communications.” Mobashara Nazir, MRM Worldwide in Campaign Magazine’s ‘Digital Essays’
18. “It’s the ‘Hamlet,’ the ‘Iliad,’ the ‘Divine Comedy’ of direct-mail letters. It’s had a longer life, to my knowledge, than any other direct mail in history.” James R. Rosenfield, describing Conroy’s letter in the copywriter’s obituary published in the New York Times.
32. “Mail is unique. It’s the only medium that can be personal and exploit all the virtues of 3D-ness. A direct mail pack can be a sensory feast. A delight to hold and unfold, read and see, even hear and smell. Even in the Facebook age, a letter is still one of the most warmly welcomed of communications." Simon Kershaw, Executive Creative Director, TDA (UK)
Editor's Notes
NickSo here’s a quick rundown of what we’re going to be discussing
Simon The fact is, the majority of our personal interactions and communications these days are now online through email and social and professional networking utilities like facebook, linkedin and twitter. We will (for the most part) happily share intimate details and photos of our lives with friends, colleagues, friends of friends, stalkers and of course people we went to school with who we thought we’d only have to see at the obligatory 10 and 20 year reunions. And a by-product of this shift is that mail has gone from being a very personal channel into a very functional one.But think about this – how much noise is there now in our digital lives?
SimonCould I ask everyone to stand up and calculate how many email addresses you have – home/work/web-based email/facebook mail/linkedinMail etc. Start with 1 and get people to progressively sit down.<Give gauge of where bulk of audience sits> Prize for top male/female – can of Spam each <Mount?>I realised – when we started thinking about this – that I have 8 – Hotmail as my “mobile” email/Bigpond at home/my hyro address/the .me address that comes with my mobileme account and the yahoo one I had to get to open a flickr account. Then there’s linkedinmail, mail via facebook and Twitter DM. That’s 8 separate electronic mail accounts – and even if aggregate them all into a couple of streams, you as marketers have no idea which of those I take the most notice of. In fact, I have 1792 unopened emails in my hotmail account, 292 unopened in my Bigpond account AND 226 in my work account – yet I read all of my Twitter DMsAnd I only have 1 letterbox.
Nick – we think this sums the current situation for our digital lives up pretty well.
NickKnowing we’d be speaking at this event around the subject of the channel of direct mail both Simon and I started to collect examples of direct mail both at home and at workYou might be surprised to see some of the companies using direct mailWhy here is a piece of direct mail from GoogleAnd another from ebayArguably two of the largest digital corporations in the world with some of the fastest growing technology platforms Yet they still understand how to use the right medium to target new customersHere is an imposing mailing we received at work. It boasts a very big promise, but it actually doesn’t really deliverSimon’s review …Nick – summationOne of the biggest revelations was that actually we don’t receive that much direct mail.Not compared to the UK or USA where people will receive probably 3 times the mail volumes in Australia. We receive a lot of bank statements and bills and council notifications etc.<Simon - I received 2> And its also probably not much of a surprise to anyone here but we received virtually no social mail – if it hadn’t been for half of Simon’s family getting married this year there would have been none. So are we simply two losers with lazy friends? Or are we all? What this all adds up to from our point of view, is that mail should be playing an even greater role in the multi-channel marketing mix. But it’s not. And here’s a pretty good indicator.
Simon
SimonNow we’re going to come back to these pieces when we get into the case studies a little later, because all 4 are consistent with our hypothesis on the strengths of mail, and how to use it.
SimonWell we think there are number of issues that are affecting the mail channel.And in many respects, it’s of our own doing. I believe we’re trying too hard to emulate digital, and are forgetting what makes mail unique. In essence, we’re losing the personal touch. And here’s how…
Nick Many companies are not taking the time to properly interrogate the data surrounding the audience they are writing toThere is a tendency to simply rely on the surface level data that sits on the database, rather than trying to dig deeper and build a picture about the person you are trying to sell a product or a service too. Examples – Whiskas (Simon)
SimonThis is a mistake digital often makes – focusing on the technology used to deliver the message rather than what we’re trying to say.Direct Mail is in danger of doing the same. Sometimes creatives are at fault – developing work that fits to a format, rather than finding an idea first and then deciding on the most appropriate delivery mechanism. Rework [But I think we’re also guilty of it when we look at multi-segment matrix based mailings, that are essentially, written by computer. Sure a writer has hand in there at some point, but when you’re writing in fragments, you have no idea what the whole will be. It ticks all of the boxes, except for the one about feeling natural. It all feels too clinical.]
SimonWe all know that our own name is one of the most powerful words in the world. If we see our name, our attention is certainly switched on; so using personalisation is one of the most powerful direct marketing tools we have available.But it must be used judiciously and it must be relevant, as a mail pack that uses my first name five times across a handful of paragraphs for no apparent reason is just plain irritating. And if you’re sending me a Christmas gift, no, I don’t want a calendar with my name written in clouds or hedges for every month of the year.But when used well – Sydney Swans example/recipient had framed the mail pack. (Simon)(Nick) – Fuji Xerox
NickThere’s a difference between providing information about a product and selling one. It’s the old features vs benefits argument. There’s a place for pithy feature-led copy – but it shouldn’t the focus of your piece.We see two problems here:One is the argument that everyone is time poor now and doesn’t have time to read – so just give them the facts. It’s true, I am time poor, which means I’ll only spend time on something where I know someone has spent some time thinking about me. SimonThe other problem is that everyone is now a writer – or at least thinks they are. And it’s not surprising – we can publish and be published like never before. As a result, copy is being judged under an increasingly critical microscope. Combine that with the lens of everyone being too busy to read anything, and we’re ending up with direct mail that is only trying to provide information as opposed to actually persuade or sell a product or service.Great and successful mail relies on the ability to capture your attention, tell you a story and break your inertia to act. And before we get into how you can bring the personal touch back to your direct mail, we’re going to show you a few examples which we think do it pretty well.
NickAll of the work we are going to show you has won awards – so not just work we like but work that has been recognised as some of the best
NickWe’ve shown you some great examples of work that uses the personal touch. They’re greatSo what else should you be doing to keeping your mail fresh
NickGain a greater understanding about the person you are about to communicate to – think about the environment of the person you are trying to interruptIf you are trying to convince a member of your organisation to purchase a new set of xxxx then if he or she has already received 20 emails from you that month – chances are you wont convince that person in an email to part with $2000
SimonWhen planning your channel communications identify the tasks that mail is best used for – and that can be whether it’s better for retention than acquisition, or up-selling rather than cross-selling. It can also be about identifying some of the inherent strengths of direct mail and using them to your advantage.Mail is a tangible medium. There is definitely something to be said for the value of touching something. I have always said direct mail is akin to holding the brand in your hands, so if your letter’s printed on the next grade up from toilet paper, what do you think that’s saying?There’s no doubting it can be as simple as paper stock and print quality – the right selection can exude quality and reinforce brand values in a way that emails never can – but it can’t just be about being tangible, it has to be relevant to the brand, what you’re saying and who you’re talking to.Nick - Prius seeded paper example
NickIf there is one thing I have noticed as a consultant is the saying ‘ well of course we’d use email because its cheaper and quicker’ but isnt that the wrong question?Surely a smart marketer would be asking the question ‘from which channel will I get the best return’So do your homework, work out your response and conversion models and understand what your required investment is to get the return you need.
SimonBusy people don’t want you wasting your time, but if it’s an insightful, well thought out argument you’re presenting, then you won’t be wasting anyone’s time. Don’t be afraid to take your time and tell a story that your audience will relate to. You can’t bore someone into buying your product.
NickAs you’ve seen from some of the work we’ve just shown you – when the letter is written with a personal touch the message is so much more powerfulDon’t forget you may be mailing 50,000 dm packs but in essence you are writing to 50,000 individuals. There’s a reason why DM is also called 1 to 1.Don’t simply provide information or facts or figures – to sell a product or service you need to tell a story……….. Plus of course you need to have all the basics of dm included as well
SimonIf you don’t agree with everything we’ve just said – that’s fine, that’s what makes DM great: test and learn; control pack vs challenger. We’ve seen the power of control packs in the American Express and TWSJ letters. Rather than reinventing the wheel, make it better.
Nick
NickThe direct mail channel is still very much an invaluable communication tool for marketersWhen you get it right as you’ve seen from some of the examples we’ve shown it can be hugely successfulSimonIn a digital world mail still has an important role to playIn fact the fastest area of growth within the digital world for marketers is the ability to transpose direct marketing principles in digital channelsNickBut like anything you need to keep working at it to keep it successfulA big part of keeping it fresh is to get back to the basics What ever you do – please don’t forget the personal touch