1. THE PAST PRESENT AND FUTURE ROADMAPS OF TELEMARKETING

2. A MARKETING ROADMAP IS LIKE PREPARING FOR A TRIP 1. TRIP: What is my destination? BUSINESS: What is my goal for my business? 2. TRIP: Who are my travelling companions? BUSINESS: Do I have effective employees, support staff and a targeted market/audience? 3. TRIP: How much money will I need to travel with? BUSINESS: What is my projected marketing budget? 4. TRIP: How will I get to my destination? BUSINESS: What are the marketing vehicles (i.e. email, newsletters, mailers, media communication) I will use to reach my targeted market/audience? 5. TRIP: What types of clothes do I need to take with me? BUSINESS: Will I have seasonal, one-time or year-round clients? 6. TRIP: What items do I need to take in case of an emergency? BUSINESS: In the event that something unexpected happens with my initial plans, do I have a backup game plan to continue on the road to reaching my goals? 7. TRIP: What is my trip’s ETA (Estimated Time of Arrival)? BUSINESS: What are my short and long term business goals (i.e. 6 months, 1 year, 5 years and beyond)?

3. Telemarketingis a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. TELEMARKETING

4. Some people believe that in the 1950s, Dial America Marketing, Inc became the first company completely dedicated to inbound and outbound telephone sales and services. The term telemarketing was first used extensively in the late 1970s to describe Bell System communications HISTORY

5. CATEGORIES OF TELEMARKETING

6. SUBCATEGORIES SALES LEAD GENERATION INBOUND OUTBOUND

7. METHODS OF COLLECTING INFORMATION QUESTIO-NNAIRES SURVEYS PERSONAL CONTACTS METHODS CANOPIES TELEPHONE DIRECTORY

8. Telemarketing has been negatively associated with various scams and frauds. Telemarketing calls are often considered an annoyance, especially when they occur during the dinner hour, early in the morning, or late in the evening NEGATIVE PERCEPTIONS AND CRITICISM

9. MY EXPERIENCE ABOUT TELEMARKETING

10. ANY QUERIES ????