This document discusses OzTV, a TV guide app for iOS. It provides details on the development timeline, initial sales and ranking figures, marketing strategies used, analytics data collected, and tips for releasing an app. The developer discusses launching in August 2010, with first day sales of 161 units and peaking at 991 units. Analytics show most users view in the evenings using the flow view for about a minute per session, twice a day on average.

1. The Numb3rs of OzTV
Jeff Tan-Ang

2. Outline
• About Us
• OzTV Demo
• Numbers
• Questions

3. About Us
• Alex Johnston - UX Designer
• Jeff Tan-Ang - Developer

4. OzTV Demo
• Flow View
• Grid View
• Reminders
• Sharing
• Show Info

5. Timeline
• Idea Inception - December 2009
• Development Start - March 2010
• Server Infrastructure ~1-2 months
• Client ~5-6 months
• App Submission - 15 August 2010
• Version 1.0 Release - 26 August 2010

6. Sales

7. Top Paid Lifestyle
• First day sales -161

8. #6 Top Paid Overall
• Peak day sales - 991

9. Ranking History

10. Marketing
• Social Media
• Banner Ads
• eBroadcast Website
• MacTalk
• Press Release
• MacTalk Video Podcast

11. Updates

12. Analytics (Flurry)
• Evening (60%), Afternoon (21%), Morning
(11%), Late Night (8%)
• Today (88%), Tomorrow (7%), Day After (2%)
• Flow View (58%), Grid View (42%)
• Median Session Length - 1 minute 6 seconds
• Median Session Frequency - 2 sessions per day
• Jailbroken Devices - 1.7%

13. User Retention

14. Tips
• Release near weekend
• Connect with Customers
• Social Media
• Support Email
• User Ratings and Reviews
• Minimise distractions

15. Questions
• Facebook: http://www.facebook.com/oztv
• Twitter: @oztvapp @appsperhaps
• Email: support@appsperhaps.com
• Website: http://www.appsperhaps.com