France digital future in focus - 2015 - ComscoreRomain Fonnier
Les rapports 2015 Digital Future in Focus élaborés par pays vous apporteront les données clés sur les tendances des comportements digitaux au sein des différents marchés mesurés par comScore à travers le monde.
Ces rapports vous apporteront les éléments suivant :
Le comportement et les données démographiques des audiences digitales
Des focus sur des groupes d’utilisateurs clés (ex : la Génération Y)
La vidéo en ligne
Les usages multiplateformes (en incluant PC, smartphones et tablettes)
France Digital Future in Focus l étude comScore 2013Bertrand Jonquois
comScore publie une étude 2013 France Digital Future in Focus – Le Digital en France
Inédite en France, l’étude présente les tendances clés de l’usage d’internet, de la vidéo en ligne, du mobile, du search ou encore de la publicité display sur le marché français
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
France digital future in focus - 2015 - ComscoreRomain Fonnier
Les rapports 2015 Digital Future in Focus élaborés par pays vous apporteront les données clés sur les tendances des comportements digitaux au sein des différents marchés mesurés par comScore à travers le monde.
Ces rapports vous apporteront les éléments suivant :
Le comportement et les données démographiques des audiences digitales
Des focus sur des groupes d’utilisateurs clés (ex : la Génération Y)
La vidéo en ligne
Les usages multiplateformes (en incluant PC, smartphones et tablettes)
France Digital Future in Focus l étude comScore 2013Bertrand Jonquois
comScore publie une étude 2013 France Digital Future in Focus – Le Digital en France
Inédite en France, l’étude présente les tendances clés de l’usage d’internet, de la vidéo en ligne, du mobile, du search ou encore de la publicité display sur le marché français
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
9. “ So, if no one reads newspapers anymore, why does everyone still read newspapers?”
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Editor's Notes
You may be anxious about the newspaper industry these days. Newspapers are filing for Chapter 11 protection. Newspapers are reducing their days of publication. Newspapers are going out of business or threatening to do so. Newspapers are dead or at least dying. I have heard this also. Actually, I read it in the newspaper. If there is one thing our industry is good at, it’s self flagellation.
So as major newspaper advertisers, you must be asking yourself, “What’s going on, really?” And, of course you are trying to figure out if your investment with our industry is appropriate.
I am here to tell you that newspaper advertising works. Newspapers are effective advertising vehicles today and our industry is taking appropriate action to ensure that we are effective for you in years to come. Let’s take a few minutes to talk about what is going on and what is the industry doing about it.
Generally speaking, business in almost every sector of the U.S. economy is pretty lousy these days. Newspapers are no different from almost any business. In fact, when our customer’s businesses suffer, we suffer. There is no doubt that business in many sectors, who have traditionally advertised in newspapers, have cut back due to the economy. You read us; and you know that the real estate industry is really suffering, the auto industry is terrible, and unemployment is at a 25 year high. These are the newspaper industry’s big three classified advertising sectors and when they cut back on their advertising, well, we suffer. The same is true from our traditional retailers. Some retailers have struggled and have cut advertising and some have gone out of business, merged, closed stores, or cut back in other ways and all have at least considered ,if not substantially cut all forms of advertising including newspaper advertising. As a result, newspapers have lost revenue as advertising, makes up nearly 85% of a newspaper’s total revenue. Many newspapers are public companies and revenue losses certainly reduce profitability for our investors. And investors want to own more than merely profitable businesses. They want to own growth businesses. Newspapers are profitable businesses, but are frankly not growth businesses at the moment. Newspapers are not as profitable as they were a year ago or even two years ago. A Midwestern based advertising agency recently studied a major metropolitan newspaper’s pages and could not find one advertiser in the pages of that newspaper with margins as high as that of the newspaper they were advertising in. And that newspaper had declared bankruptcy. Huh?
According to consultant John Morton in a recent AJR article, newspaper companies that have reported results for the first nine months of 2008 had a weighted average operating profit margin of 11.3 percent, clearly down but still above what is typical for most non-media businesses. He concludes that article by saying “Overall, the beleaguered newspaper industry's financial health has been weakened but remains healthy by most measures. In this environment, that is an achievement.” Yes newspapers may have to settle for lower margins and honestly, a few are actually losing money and maybe a newspaper here or there will close, especially in multiple newspaper markets, but there are several thousand U.S. newspapers and newspapers are not sitting still for declining margins. They are cutting costs, merging operations, forming partnerships, reducing staff and news holes. They are getting their proverbial ducks in a row. [n1] Newspapers are cutting newsroom staff, true, but they are cutting strategically by reducing duplicative coverage or coverage of news items that have low interest to consumers and re-focusing journalists on high-impact and high-interest journalism [n1] Newspapers are cutting newsroom staff, true, but they are cutting strategically by reducing duplicative coverage or coverage of news items that have low interest to consumers and re-focusing journalists on high-impact and high-interest journalism.
Over the past several years, mergers and acquisitions of newspaper companies have been taking place. And we are seeing the home owner equivalent of being upside down a mortgage. Companies owning newspapers expected to pay off debt with advertising dollars that are currently not coming in. This debt issue may be a bigger issue these days than other issues. Sometimes we forget how many people it takes and how big a capital investment it takes to run a newspaper. High speed presses, rising newsprint costs, smaller but still expensive news gathering and editing staffs are costly.
Adjusting for this debt will cause some newspapers to refinance, or even go through bankruptcy to resurface stronger going forward.
Here is an interesting tidbit that is getting lost among all the stories written about items one and two.
People still read, respect and even treasure reading newspapers. Scarborough Research reports
that more than 100 million adults read a printed newspaper on an average weekday (and more than 115 million on Sunday). Compare that to
94 million that watch the Super Bowl, 23 million who have viewed American Idol and 64 million who typically watch the late local news. Newspaper readership in the top 50 markets has declined about 6 percent in the past five years (according to Scarborough). Compare that to a 10 percent decline in prime time audience and a 6 percent decline in early evening local TV news in 2007 alone. 62 percent of 18-24 year olds and 25-34 year olds read a newspaper in an average week. 64 percent and 66 percent, respectively, visited a newspaper Web site in the past seven days. So much for the notion that younger people don’t read newspapers.
Newspapers are expanding the growing list of digital products and niches. Proctor and Gamble realized years ago that consumers want their toothpaste in a variety of ways. From the days of one size and one flavor, they have offered dozens of options to meet consumers needs, from pastes to gels to whiteners to breath fresheners etc.
Newspapers today are recognizing that their consumers too, enjoy their newspaper in a variety of ways and it is our job to deliver that newspaper to them in whatever form they require. I am sure you know that
newspaper websites are the number one local website in 22 of the top 25 U.S. markets. Newspapers’ digital audience has grown more than 68 percent since 2005.
More than 42 percent of active Internet users visit a newspaper Web site in a typical month. And newspaper sites are growing at twice the rate of the internet in general [n1] . By the way, ads on newspaper sites are 24% more likely to be acted on than ads on portals. Beyond the web sites, you are seeing more newspapers offering [n1] this may not be ture anymore, but we can assert
mobile applications, some newspapers experimenting
with e- readers, newspapers working with printers on personalized newspapers and more. The bottom line here is that our reader’s needs must be met and we are in the information industry not printers. We are moving quickly to meet those changing needs.
Newspapers remain at the heart of the local conversation. No one tells consumers more about what is going on in the
community than newspapers. Newspapers are inserting themselves as the hub of community information
and interactions, providing platforms to share local content, host discussions and
provide in-depth community information.
Newspapers today are less Do It Yourselfers and far more the curators of content [n1] . When it comes to content that consumers desire, newspapers have a unique talent for aggregating both the content and the sources for that content in ways that best meet consumers needs. Newspapers have been quick to embrace incremental sources of content including User Generated Content, partners who generate content, syndicates, reporters, columnists, wire services and even advertiser generated content more than ever before. And that content takes many forms. Newspaper websites lead [n1] I think we should make the point that newspapers continue to a lot of original content but are focusing editorial resources on unique, high-interest content, including more investigative journalism.
the industry with video content for example. Newspapers continue to create a lot of original content but are focusing editorial resources on unique, high-interest content, including more investigative journalism.
Traditionally, when we think of targeting locally, we think geo targeting and targeted preprints in [n1] newspapers. It is true that newspapers continue to fine tune preprint targeting with the migration toward zip and sub zip insert targeting as these approaches cost significantly less than direct mail options. However, many newspapers are looking beyond merely zip and sub zip. Some newspapers are offering targeting [n1] May want to move point 7 to point 6 so it follows focus on local content.
of inserts to non-subscribers utilizing an opt-in program. Of course, inserts are but one method of targeting. [n1] Another is niche print products focused on lifestyles and life stages. Online, newspapers are quickly offering micro sites that appeal to niche audiences with sites carved out for [n1] Also niche print products focused on lifestyles and lifestages.
Moms.
Men, Teens
Dog lovers, Entertainment sites, sports enthusiast sites
and more. And then, largely through the partnerships newspapers are forming with companies such as Yahoo, newspapers are able to offer Behavioral Targeting options as well.
Newspapers are focusing on our core competencies – creative content and local relationships – and looking to outsource and streamline non-core functions. One way that the newspaper industry is retooling for a prosperous future is via the utilization of technological advancements in our back end processes. An obvious example
is the implementation of self service options for small to medium
sized businesses. In addition, newspapers are taking a fresh look at win-win partnerships for both cost efficiency and revenue growth. Newspapers are sharing delivery systems with each other. Some newspapers are even sharing content, reporting and other editorial functions. You have probably noticed
the transition to narrower web widths that many newspapers have implemented and these are proving to be a big hit with readers. And, while newspapers continue to experiment with days of publication, distribution strategies and pricing, it remains clear that large audiences still flock to newspapers. Newspapers are outsourcing preproduction operations and in some cases even printing. In addition to revenue partnerships with large companies such as Yahoo, Monster, Advo and Google, many newspapers are pursuing revenue and audience development strategies with partners. For example,
Zetabid online real estate auctions
Metromix for entertainment, and dozens more. We are also seeing newspapers restructure their staffs and their processes to allow for better service to you and simpler faster more accurate ways for ad order processing, ad delivery, credit, billing, e-tearsheets and more.
These days, when it comes to offering you advertising solutions that work better for you, newspapers are truly and literally thinking outside the box.
The days of square ads have gone and
shapes assist the attention gaining
of your message. Fixed positions including front of section advertising
content adjacency,
versioning, and in test today even individualized ads. The world is changing and so are we. Newspapers are no longer a one trick pony when it comes to advertising options. Consider poly bag ads, post it notes, we prints, spadeas,
Shingle spadeas
scented ads and even taste it ads. Color in newspaper is now pervasive.
ad tags, glow in the dark, belly bands, temporary tattoos and way more.
According to Google research, 56 percent of respondents to their 2008 survey, either researched or purchased at least one product they saw in a newspaper the previous month. Of those who researched a product from a print ad, 67 percent research online and 48 percent visited a store. For those who saw a product online and then saw it in a newspaper, 48 percent considered the product more trustworthy and 52 percent were more likely to buy the product. [n1] [n1] This is more about ad effectiveness than readership. Suggest moving to point 9 and talking more about continued advertising effectiveness.
Another new development has been the way that newspapers are measuring both their audiences and advertising effectiveness.
Research coming from RAM or IRI measure ad effectiveness. More frequent and comprehensive data collection and survey approaches allow for you to be more analytical in evaluating how we deliver. [n1] [n1] Move to point 9 about advertising effectiveness.
Despite all the doom and gloom you read about, the just released Scarborough Research data points out that 46% of U.S. adults read the average daily newspaper and that number increases to just under 50% when you add the newspaper’s website. 52% read the average Sunday paper. You may be surprised to learn that over the past two years the decline that the pundits report as near death is but -2.5%. That average number of newspaper readers exceeds those who bought a lottery ticket in the past month, those who even own a DVR, and nearly doubles the number of U.S. adults who typically watch the network nightly news. [n1] Anyone who thinks that newspapers have an “audience problem” need only look at the recent numbers. [n1] Combine with point 3? A bit duplicative.
Anyone who thinks that newspapers have an “audience problem” need only look at recent Nielsen Online numbers for the newspaper industry. In January 2009, nearly 75 million unique visitors used newspaper Web sites – an all-time high and a 12 percent increase from January ’07. That means 44 percent of all active Internet users visited a newspaper site in January ‘09. Newspapers, in aggregate, delivered 80 percent more unique visitors than CNN’s digital network, 85 percent more than Yahoo! News and 442 percent more than Google News!
More than 100 million adults read the newspaper on an average weekday, compared to 63 million that watched the World Series, 42 million that visited Amazon.com in the past month and 60 million that watch any reality TV show, or those who own a pet.
In print, newspaper readership declined a modest 2.7 percent from 2007 to 2008, according to Scarborough Research. Meanwhile, our friends at the broadcast TV networks lost 7 percent of their total audience in the last 3 months of 2008 alone. More than 100 million adults read the newspaper on an average weekday, compared to 63 million that watched the World Series, 42 million that visited Amazon.com in the past month and 60 million that watch any reality TV show. And those elusive 18 – 34 year olds – 30 percent are still reading on an average weekday and nearly 60 percent over the course of a week. Hardly an indication of an industry in the throes of death. On the contrary, our audience – the true measurement of the health of a medium – is strong and getting stronger I guess you can’t believe everything you read in the newspaper after all. These days, to be successful, you must be quick, you must be flexible and, just in case, you must wear a helmet!
